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Women in Media - Wendy Hogan


Welcome to MediaScope's 'Women in Media' Q&A series where we ask our market's most experienced women to share views on their career and industry experiences.

Here we profile Wendy Hogan from CBS Interactive.

Thanks to Wendy for getting involved...

Name:  Wendy Hogan
Company:  CBS Interactive (CBSi)
Role:  Vice President for APAC

Tell us about your industry background?Women in Media - Wendy Hogan - CBSi Interactive

I started in operations and have worked in management for the last ten years. Unusually, I’ve worked for the same company the entire time I’ve been in digital media, since way back in 1999.  Over that time we had four different ownership structures (became a CBSi employee when CBS bought us in 2008). We’re a media business although our history is in tech media so a lot of people think I work in tech.  Consistently being exposed to emerging products and cutting edge technologies is one of the coolest parts of working here.

What is your role at CBSi - Singapore - and what do you do?

I manage the growth strategy for CBSi’s multitude of brands across APAC (x China).   Including the China properties, we reach over 92m unique users a month via CNET, GameSpot, ZDNet, ZOL, xCar, OnlyLady, CBSNews, CBSSports and more. My role involves managing the teams in our offices in Australia and Singapore and liaising with partners and resellers around the region.  

My current focus is extending our products across screens and devices; developing our non-English language strategy and evangelising the emerging powerhouse eSports category which is live competitive gaming broadcasts within the marketing community;

How do you personally manage your work/life balance?

Living in Asia affords you the opportunity to outsource to home help the mundane life tasks (cleaning, cooking etc) and really focus non-work hours on family and enjoying everything Asia has to offer.  Working in Singapore isn’t the greatest time-zone for multinational communication, that’s definitely a downside.

Please outline your views on the general media market & the position of women?

Lots of great media businesses in Australia are run by women – MamaMia being the standout success of the moment. In the B2B space we have SMI Media Index, MediaScope,  Australian Business Womens Network and SmartCompany all with strong female leads.

There are a lot of very talented and smart women across the spectrum of the media industry in Australia.  Some have used social media to develop their profiles and others use their entrepreneurial skills.  Not all of them are in management positions or are high profile, but there’s no shortage of female talent out there.

What advice can you offer to women who are considering a long-term career in our industry?

Be prepared for constant change and working within a relentlessly fast paced environment.  Be open to new ideas and changing strategies as the competitive set and technologies dictate that what worked yesterday isn’t necessarily going to work tomorrow. And finally, find a great team of people who you can learn from and that you love spending time with. 

What challenges have you faced in your career and how have you overcome them?

I moved to Singapore when I was six months pregnant.   Hiring in a new country, without knowing the culture well with a hard deadline of childbirth was a huge learning experience. 

Learning the complexities of the many cultures and business practices across Asia continues to be both overwhelming and fascinating at the same time.  To understand how other people deal with cultural challenges, I network with industry peers and compare notes with fellow expats by the condo swimming pool.  

What can our industry do right now to better recognise & support women & families?

Technology is enabling a lot of flexibility for each of us to choose when and how we get our work done.  From personal experience working from home while the children are there is an oxymoron.  I appreciate that I have the freedom to get my work done from wherever makes sense to me pending my schedule.  I try to invest the same flexibility in my team – it’s about give and take across the week, rather than just between 9 and 5. 

Industry-wide, there are several Women In Media groups on LinkedIN and via informal gatherings.  Jo Gaines (GM of Consumer Brands - CBSi Sydney) and I try to gather a few veterans and fellow media mums every time I’m in town to compare notes and share our challenges and successes (I’ll be there again in early Sept if anyone’s keen to join us!)

What’s your favourite business and personal magazine, site or program?

The iPad has reignited my magazine reading.  Previously I would buy one or two issues of these titles per year.  Now, due to the price and convenience, I am an annual subscriber to almost all of them  - Wired, Fast Company, Vanity Fair, Vogue, GQ, Elle, Nylon and more.   I also use Twitter, ZITE and FlipBoard – this enables me to discover content from a wide array of sources.  Personally, Suri’s Burn Book and Goop are regular reads.

Thank you!


If you know a 'Woman in Media' you'd like to see profiled please get in touch with your suggestion.


Further Resources

  •  Digital People Profiles - over the past 3 years we've profiled over 100 of the most well-known and experienced people in the Australian digital media industry through trade site - Digital Ministry
  • Media Owner Profiles - we ask some of Australia's most successful media owners about running their business and ask them to offer advice to other media owners


Other Pages of Interest