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Women in Media - Louise Barrett



Welcome to MediaScope's profile series where we ask 'Women in Media' about their career and experiences in our industry. 

This time I'm pleased to present Commercial Director of Network Ten - Louise Barrett.

Thanks to Lou for getting involved.

  • Name:   Louise Barrett
  • Works:  Network Ten
  • Role:     National Sales Director

Tell us about your industry background?Women in Media - Louise Barrett

My industry background spans over 27 years with various positions held in television, radio and publishing.
 
What is your role and what do you do?

My role as National Sales Director at Network Ten is to lead my team of over 150 staff nationally to maximise revenue and share by providing clients/agencies with innovative and strategic marketing solutions utilising the Ten Network and its multiple platforms.
 
How do you manage your work/life balance?

I am a married mother of 5 children and I am able to balance my work/life because I have an amazingly supportive husband who has dedicated much of his life to raising our children and supporting me in my career.
 
Please outline your views on the general media market & the position of women?

I believe there are many outstanding women in the media industry and over the last 10 years, particularly the industry has recognised this.  I think that the majority of men who work alongside women in this industry recognise the value that they can bring to the business and I feel that in this modern age there is no longer a feeling that only men can run both agencies and media companies.
 
What advice can you offer to women who are considering a long- term career in our industry?

I would offer women considering a career in our industry the following advice:

  • Make sure you stay focused on your long term goals
  • You will need to become multi media skilled in this day and age to have a truly successful career
  • You must take calculated risks and be comfortable with the fact that they won’t always deliver the desired outcome
  • Learn from your mistakes, everyone makes them
  • Be nimble and adaptable
  • Don’t ever think that you can’t have a family and juggle that with a successful career.  You can and you will feel very fulfilled.
  • Be absolutely dedicated and driven and you will succeed

What challenges have you faced in your career and how have you overcome them?

In Broadcast back in the mid 1980’s when I started there were very few women in senior positions, so rising through the ranks was extremely challenging, but I was very driven, very dedicated and adaptable. It’s satisfying to see these days that the culture has changed and Television and Radio are promoting women into senior roles.  I believe they have an enormous amount to offer.
 
What can our industry do right now to better recognise & support women & families?

It’s all about providing flexibility for women in their working hours.  I have found that women who work part time or require flexible hours are extremely hard working and perform above expectation.  Industry groups such as SWIMM (Senior Women in Marketing & Media) provide wonderful support for senior women where they can share their experiences and commonalities with one another and are vitally important.  I’d like to see support groups such as these created for women who are early on in their media careers.
 
What's your media habit - both business & personal?

My favourite magazines, sites and programs are very broad and varied.  On a business level I love Monocle and Media Week, Media Week TV, International TV Professionals and Mumbrella, on a personal level I love Gourmet Traveller, Belle and British Elle. 

If you know a 'Woman in Media' you'd like to see profiled please get in touch with your suggestion.

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Further Resources

  • - Digital People Profiles - over the past 3 years we've profiled over 100 of the most well-known and experienced people in the Australian digital media industry through trade site - Digital Ministry
  • - Media Owner Profiles - we ask some of Australia's most successful media owners about running their business and ask them to offer advice to other media owners

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