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Women in Media - Karen Stocks - Twitter Australia


Welcome to MediaScope's profile series where we regularly ask 'Women in Media' about their career and experiences in our industry. 

This time we feature Karen Stocks, Managing Director for Twitter Australia.

Thanks to Karen for getting involved.

Name: Karen StocksWomen in Media - Karen Stocks - Twitter Australia
Company: Twitter Australia
Role: Managing Director

Tell us about your industry background?

Prior to joining Twitter last year I was Managing Director, mobile and social solutions for Google, responsible for sales strategy and commercialisation of Google’s Mobile and Social Advertising products across Asia Pacific.

I joined Google in 2007 as the Head of Online Sales and Operations for Australia and New Zealand. Later I led Google's high-growth display business in Australia and New Zealand, responsible for sales, development, media strategy and operations across YouTube and the Google Display Network.

Before joining Google, I worked at Vodafone for 12 years, most recently as General Manager for Service Strategy.

What is your current role and what do you do?

I’m Managing Director at Twitter, responsible for Australian operations, including our advertising business and performance. We’re still pretty young in the local market having only been here just over a year, but my goal is to make Twitter Australia the leading office for the company globally.

What are your family circumstances and how do you manage your work/life balance?

I’m married with two teenage kids. We work together to support each other to make sure we achieve a good work/life balance.

Please outline your views on the general media industry – what is the State of the Media?

Clearly it is a time of significant change for the media industry. Consumers now have a louder voice and more power than ever, and are constantly connected through their phones and other mobile devices.  

These changes have created a challenge for the entire media industry of how we fit in with consumer lifestyles and engage in relevant ways while there is all this constant noise and interaction.

What is your view on the current position of women in the media industry?

I think it’s great that there are so many strong women in media tech. The industry is moving at such a rapid pace that there are no firmly established traditions or pecking order. It’s a brand new area that we are all creating. There’s no history of women not being in leadership positions, so it’s a much more open playing field.

What advice would you offer to your younger self as you started your career in our industry?

There are a few! The first would be to understand that the world never stops moving, so be restless. The fact that none of the companies I have worked for even existed when I was at university is a great example of why this is so important.

I’d also say be bold, and don’t be such a perfectionist all the time.

What challenges have you faced in your career and how have you overcome them?

Working at startups, the biggest challenge is that you don’t know what you don’t know. At these types of organisations there’s no history, no experience, no user manual that you can rely on. It can be scary, but it is also an awesome opportunity to write it as you go.

What can our industry do right now to better recognise & support women & families?

I think there are two things. The first is to appreciate the fact that women think and problem solve differently, so we need to create an environment where diverse opinions can be shared. The second is to recognise that the whole family unit needs support, no matter what setup they might have that works for them. Often we can focus primarily on the women in a family, not the family unit as a whole.

What’s your favourite business and personal magazine, site or program?

From a personal point of view, The Collective is my absolute fave mag. It inspires me and always looks so fantastic. For business, I can’t go past an old favourite, the Harvard Business Review.

Thank you!


MediaScope Women in Media - SheSaysSheSays - is a global networking organisation to support women in advertising, media, marketing and creative. It's entirely free and everyone involved is a volunteer. Come and join us at our next event. Find out more here - & join the SheSays Facebook page. 

MediaScope Women in Media - Who's Your MommaWho's Your Momma - is a free mentorship program for women in advertising, digital, media and marketing run by SheSays. We know no matter where you are in your career it's good to have somebody to turn to when you need some advice and support. Find out more here.


If you know a 'Woman in Media' you'd like to see profiled please get in touch with your suggestion.


Further Resources

  • Media Owner Profiles - we ask some of Australia's most successful media owners about running their business and ask them to offer advice to other media owners


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