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Must Follow Twitter Accounts

Twitter is an excellent source of information for those of us involved in the marketing, advertising, publishing and media industries.

This must follow twitter guide will continue to evolve highlighting top businesses, organisations, agencies and people in the Australian and overseas industry.Must-Follow Twitter Accounts - Advertising, Media, Marketing & Publishing

  • Do you have a must follow twitter account to add?  Please get in touch with your suggestion.
  • To keep up to date with this evolving guide please subscribe to MediaScope's newsletter or follow us on Twitter.

Australian Advertising, Marketing & Publishing Trade Media -

  • mUmBRELLA - Site covering everything under Australia's media, marketing and entertainment umbrella
  • AdNews - Australia's leading advertising, marketing and media magazine
  • B&T - Australia's leading magazine for advertising, marketing, media and PR. Tim Addington is the editor and chief tweeter.
  • MediaWeekAust - Magazine, daily email, weekly Sky News Business TV show, podcasts TV ratings
  • Australian Media - The latest media news from the media section of The Australian newspaper and The Australian Online
  • Marketing Magazine - Australian Marketing magazine including the latest in news, blogs, case studies, interviews, events and jobs.
  • Digital Buzz Blog - Featuring the latest digital campaigns, social media, viral videos, cool websites, online marketing, digital startups, web technology & everything inbetween.
  • SMI Standard Media Index - Standard Media Index is a unique information services company providing media agency expenditure data for all major media and product categories.
  • BannerBlog - The #1 online advertising blog that showcases creativity in online advertising from across the world. 
  • Campaign Brief - Campaign Brief is the top magazine and blogs for advertising creatives in Australia and New Zealand.
  • - Australia's leading professional radio news and jobs website

Advertising, Media, Marketing & Publishing - MediaScope lists all industry trade media brands with email contact and website links

Industry Thought Leaders - from Australia & Overseas

  • Laurel Papworth - 20 yrs Online Community Manager, Forbes Top 50 Social Media Influencer. Sydney, Australia
  • Martin Walsh @martinwalsh - Director, Digital & Corporate Communications. Designing & creating intersections between people, business, government & technology. Award winning Film Producer. Sydney, Australia
  • Paul Wallbank @paulwallbank - Writer, broadcaster and author trying to make sense of the 21st Century. Interested in tech, economics, demographics, China and random shiny things. Sydney, Australia
  • Darren Woolley @TrinityP3 - Global Marketing Management Consultant - helping marketers search, select, engage, negotiate, align & assess their roster of agencies and suppliers. Australia
  • Gavin Heaton @servantofchaos - Constellation Research Analyst - Digital Marketing Transformation. Brand Storyteller. Speaker. Instigator of Ideas. Doer of Things. Herder of Cats. Sydney, Australia
  • Stilgherrian @stilgherrian - Geek word-whore. I write 'em. I talk 'em. About internet, infosec, politics, media. I drink. I use bad words. All hail Eris! Vive les poissons rouges sauvages! Sydney NSW, Australia
  • Doug Weaver @UpstreamDW - Founder & CEO of Upstream Group, Senior Analyst for iMedia, Author of The Drift & The Oreo Doctrine. I teach media sellers to create value. Shelburne, Vermont, US of A
  • Guy Kawasaki @GuyKawasaki - Author of Enchantment: The Art of Changing Hearts, Minds, and Actions. Former chief evangelist of Apple. Co-founder of Alltop. Silicon Valley, California
  • John Battelle @johnbattelle - A Founder of Federated Media, OpenCoSF, Web 2 Summit, Wired, Industry Standard; writer on Media, Technology, Culture, Business. Marin, California
  • Gary Vaynerchuk @garyvee - Family 1st! but after that, Businessman (Vanyer Media) - a dude that Loves the hustle, people & the nyjets. Tasted wine for years online! NYC

International Advertising and Marketing Trade Media

  • Media Week @MediaWeek - Media Week is the premier business magazine for the commercial media industry. London.
  • MediaPost @MediaPost - MediaPost Publications - Home of Media Daily News, Online Media Daily, Marketing Daily, and MEDIA and OMMA Magazines. NYC
  • Ad Age @adage - Ad Age is the leading global source of news, intelligence and conversation for marketing and media communities. New York and beyond...
  • Digiday @Digiday - Authority, insight and honesty on digital media and marketing. New York
  • Mashable @mashable - The largest independent website dedicated to news & resources for the connected generation. NYC/SF
  • GigaOM @gigaom - Get the latest tech news headlines, event announcements, and more. San Francisco, California
  • Fast Company @FastCompany - Official Twitter feed for the Fast Company business media brand; inspiring readers to think beyond traditional boundaries & create the future of business. New York, NY

Australian Media Industry Organisations

  • - Publishers Australia - Publishers Australia is the industry association representing print and digital magazine publishers in speciality consumer, custom and business.
  • - AIMIA - Founded in 1992, AIMIA is the peak industry body for digital content, services and applications in Australia.
  • - PR Institute of Aust - PRIA represents and provides professional support and recognition to 3,000 individual practitioners, and more than 125 consultancies throughout Australia.
  • - IAB Australia - The Interactive Advertising Bureau (IAB) is the peak trade association for online advertising in Australia.
  • - ASTRA - Stay informed with ASTRA, the peak body for the subscription TV (STV) industry in Australia, tweeting industry news as it breaks.
  • - ThinkTV - Think TV is a marketing initiative of Free TV Australia. We compile & distribute facts about commercial television to the advertising and marketing community.
  • - Communications Council - The Communications Council Australia is the communications industry‚Äôs not-for-profit peak body offering services and representing member interests.

- Industry Organisations - overview of Australian industry associations representing all media channels & audience measurement platforms

  • Do you have a must follow twitter account to add?  Please get in touch with your suggestion.
  • To keep up to date with this evolving guide please subscribe to MediaScope's newsletter or follow us on Twitter.


Further Resources


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