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Media in Focus



We ask independent media owners to offer insights including how and why they started their business, the features and benefits they offer advertising buyers as well as some tips on how they manage their advertising sales process.

If you would like to be profiled with Media in Focus please get in touch

Club Marine Magazine - bucks the trend in the recent audit with a 2% circulation increase.  Find out about this 100% subscription based magazine.

The Mobile Billboard Company - the founder of this media business, which offers large space mobile advertising options throughout Australia, discusses his plans

Real Estate Ad Network - views from this growing independent cross platform network which connect marketers with real estate agents and consumers

SaySo Weddings - insights from the founders of this online community and wedding directory

Racenet.com.au - launched in 1998 to offer up to the minute news, results and resources surrounding the world of horse racing

Your Kids Ed - find out how this content-rich resource launched and reaches its parenting market

WOMOW - Word of Mouth on the Web is Australia's largest word of mouth network offering a money back guarantee to advertisers who are not satisfied with results

Easy Weddings - we speak with Australia's largest wedding website and find out the best thing about being an independent media business

MWWAH - Women Who Work at Home - read about the inspiration behind this active site and their tips for other media owners

beautyheaven - valuable insights into one of Australia's largest independent online publishers by beautyheaven's National Sales Manager

Family Capers - independently owned parenting community reaching families involved in the small to medium business sector

RedTxT - find out the background of this sms and mobile marketing reaching sports people and how they manage their growing media business

AdBubbler - A start-up creating rich media videos tells their story - an innovative service in a key growth segment

Rent.com.au - see how this media business competes successfully in the real estate sector where they connect property landlords and renters.   

Uni Australia - Independently owned guide and reviews to Australian universities and courses.  Reach this niche market and find out how they run their business

High Tea Society - reach this niche and very involved audience through this independently owned website all about high tea

Conversant Media - publishes of sports opinion site - The Roar - and youth culture site - Lost at E Minor - shares his vast experience and knowledge - a must read for all independent online publishers and advertisers looking to reach these markets

What's On Sydney - profile with What's on Sydney's founder.  Find out why she started her site and her tips for working with advertisers.

Happy Child - profiles this new parenting website aimed at women 29-45 with some great advice for start-ups

Flying Solo - find out how one of Australia's most successful independent online publishes manages it's advertising sales and reaches solo and small business owners

Aviation Trader - a highly regarded monthly publication and website carrying corporate and private advertising for aircraft and aviation equipment and services. ‘The Trader’ is circulated in hard copy form throughout Australia and New Zealand.

Agenda - launched in May 2010, this daily what's on & entertainment email has already built a base of 5000 subscribers in Sydney and shares their thoughts and experiences on being a start-up independent web publisher.

 Industry Search - Ad buyers:  reach a strong b2b market in an information rich and highly functional environment.  Ad sellers:  Find out how this business manages this popular online directory

DPS Guide to Aged Care - The only directory of its kind started in 1998 by 'two David's', serving the aged care sector - with some great advice for advertising sellers - don't discount!

Hens.com.au - A solely owned and operated website business which really owns its niche

 Lifestyle Careers - Founder, Leah Gibbs shares her advice and insights for starting and managing a commercial, home based, online business.

 NapkinAd - place your brand on napkins in selected CBD locations - and find out how this small business manages their advertising sales.

 Yacht & Boat- started 3 years ago when the owners spotted a gap in the leisure boating market, find out how they take on the big boys.

 My Invites - reach women through this social portal founded and owned by a successful independent website publisher

 Bound Magazine - reach a sophisticated women's market within a magazine produced by an Australian gay & lesbian publishing business

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