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Media & Advertising Resource Hub



A growing and evolving central destination for the media industry to easily access useful information and resources on each media channel.  Subscribe to MediaScope's weekly newsletter to stay up to date as content continues to be added.

To contribute to the MediaScope Resource Hub - or to find something not listed here - get in touch

Click on the media sectors & channels to go to their area or scroll down the page...

Quick Links

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Media & Advertising Sales

  • What's Next for Media Sales? - as media trading becomes increasingly automated we offer an overview of the skills needed for the media sales person of the future.
  • Brains Trust: Future of Media Sales - We've asked MediaScope's network 'How do you see media sales developing over the next 5 years and what should media sales specialists do to prepare?'

Smarter Selling Articles:

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Mainstream Media

Australian Mainstream Media MediaScape

MediaScape: Mainstream Media Landscape

- PwC Advertising Expenditure: Total advertising spend Australian Market: $13.4 billion in 2015 to $16.4 billion by 2019, (compound annual growth rate of 4.8%)

 

 

  • Deloitte: Consumer Media Survey 2015 - provides a current snapshot of how Australians are consuming different media and entertainment, using technology and devices, interacting with social networks and responding to advertising.

Media Ownership Regulation Articles: 

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Digital Media

Australian digital MediaScape

 

Industry Organisations:  
- IAB - Interactive Advertising Bureau  
- ADMA - Association for Data-Driven Marketing & Advertising
- AIMIA - Digital Industry Assoc of Australia
- MMA - Mobile Marketing Association

 

 

PwC Advertising Expenditure: (2015 to 2019)

  • Total Internet: $8.2 billion or 50% of the market in 2019.
  • Search: $A2015 million to total $A3971 million in 2019. 
  • Display: $A872 million to $A2281 million
  • Classifieds: $A434 million to $A1363 million
  • Video: $A432 million to $A608million

MediaScapes: 

Articles:

Case Studies:

MediaScope's Partners - RadiumOneRadiumOne WhitePaper - “Drugs, data and tech: has marketing utopia arrived?” - Instead of brands seeking to evoke emotion through creative alone - consumers’ real-time emotions are becoming a powerful trigger for effective marketing. In this award-winning research, RadiumOne has partnered with Dr Peter Steidl to explore how neuromarketing principles apply to the ‘sharing economy’ – where consumer interests and passions are shared across all social platforms. Read More...   

 

MediaScope Resource Hub - Exponential WhitepaperEXPONENTIAL WHITEPAPER: Explores the significance of ‘engagement’ and why the lack of understanding around user engagement leads to misaligned incentives, dissatisfying results and wasted dollars. To download the whitepaper and learn more click here. 

 

adjust Mobile Benchmark Report - According to the Q3 2015 Mobile Benchmarks report from mobile analytics firm adjust mobile users tend to spend much more time with games on their phones than any other kind of app. The report shows that                                                  app users are typically spending 2-10X more time in games than                                              other kinds of apps. Read more... 

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Television

Australian TV MediaScape

  • PwC Advertising Expenditure: (2015 to 2019)
  • - FTA TV:  $3.795 billion to $3.835 billion
  • - Pay TV: $572m in 2015 to $746m

Audience Measurement:  OZTam

Guides & Statistics:

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Press

Australian Press MediaScape

  • PwC Advertising Expenditure: (2015 to 2019) 
  • - $1.93 billion to $1.47 billion. A decline of 23.8% 

Recent Audience Statistics:   ABC Circulation June 2015: Non Weekly Mags - Weekly Mags- Newspapers

Articles:

  • All About emma & Roy - quick facts, articles and opinion to bring you up to date on the introduction of new print and magazine measurement platform - EMMA

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Magazines

Australian Magazine MediaScape

 

 

Recent Audience Statistics:   ABC Circulation June 2015: Non Weekly Mags - Weekly Mags- Newspapers

Articles: 

  • Magazine Oversupply - in the Australian market and the impact on niche publishers and advertisers.  Includes a Magazine Supply Workflow MediaScape
  • All About EMMA & Roy - quick facts, articles and opinion to bring you up to date on the 2013 introduction of new print and magazine measurement platform - EMMA

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Radio

Australian Radio MediaScape

 

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Outdoor

Australian Outdoor by Location MediaScape

 

Case Studies:


The Department of Human Services -  Convenience Advertising, Australia’s largest washroom media company has been pioneering and perfecting the use of narrowcast out-of-home media. With over 30 years industry experience, they reach a wide breath of captive and targeted audiences. Take a look at a sexual health case study which illustrates how a clear and meaningful campaign directed toward youth 16-29 years positively affected behavioural change. Read More...

 

MediaScope Partner - Adshel Case StudyKFC Campaign - In an industry first, Adshel teamed up with ARN to launch KFC’s #HCG campaign. It was the first of its kind & Adshel once again pushed the boundaries to break new ground in the media space.  Read More

Universal Sony Campaign - Adshel teamed up with Universal Sony to engage the Spiderman fan base & give them the opportunity to step into Spiderman’s world using the latest facial recognition technology. Read More 

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Cinema

Australian Cinema MediaScape

 

  • PwC Advertising Expenditure: (2015 to 2019)
  • $100m to $115m by 2019

  • MediaScape: Cinema 

 

 

 

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Media Agencies

Media Agency MediaScape


 

Articles:  

Surveys:

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Industry Organisations

Australian Industry Organisations MediaScape

 

MediaScape: Industry Associations

 

See MediaScope directory category - listing all industry associations including contact details

 

 

 

 

 

 

 

 

In early 2015 Mumbrella hosted a series where they interviewed the heads of some of Australia’s marketing industry bodies, including:

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Other Pages of Interest

  • MediaScapes - well-known guides mapping the entire Australian commercial media landscape - including digital media, television, radio, print, outdoor, media agencies & more.  MediaScapes appear on office walls throughout the industry!
  • Newsletter - stay up to date on media industry news and opinion by joining over 2,200 media trading 'influentials' who receive MediaScope's newsletter each Friday morning
  • What's On - we keep track of the most worthwhile events, training, surveys & awards for the media market.

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PriceWaterHouseCoopers Media & Entertainment Outlook ReportPwC's 16th Annual 2015 Entertainment & Media Outlook is now available! 

 

The Outlook Report contains commentary, five year historical & forecast revenues for 11 key Media segments including television, internet, outdoor, radio, publishing & more. This year's edition throws a spotlight on "Innovation in Australia" & includes perspectives from industry leaders. The MediaScapes also appear in the Outlook Report as a complement to each Media segment. 

 

See details & access the full 2015 Outlook Report

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