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RESOURCES...
CONTENT...
INDUSTRY ADVOCACY
- NBN Open Letter
- Media Trading Process
- Media Ownership Reform
- Ethical Advertising
CONNECT WITH MEDIASCOPE...
- We Are Women in Media & Advertising
- We Are Media & Advertising Traders
- Friday Newsletter
Media & Advertising Resource Hub
A growing and evolving central destination for the media industry to easily access useful information and resources on each media channel. Subscribe to MediaScope's weekly newsletter to stay up to date as content continues to be added.
To contribute to the MediaScope Resource Hub - or to find something not listed here - get in touch
- Subscribe to MediaScope's weekly newsletter - join Australia's media 'influentials'
Click on the media sectors & channels to go to their area or scroll down the page...
- Quick Links
- Media & Advertising Sales
- Australia's Mainstream Media Landcape
- Digital
- TV
- Press
- Magazines
- Radio
- Outdoor
- Cinema
- Media Agencies
- Industry Organisations
- 2011 Census - statistics all marketers should know
- MediaScapes - well known maps of the Australian media landscape
- What's On - the most worthwhile events, awards, courses & surveys
- Books - over 30 advertising & media books with a distinct Australian focus
- Must Follow Twitter Accounts - in the Australian & overseas industry
- Trade Media to Follow - in the local Australian industry
- Industry People Moves - we track people moves in the Australian market
- Awards - compare winners from all the local industry awards
- 2015 Breaking Industry News & Views - a list of all breaking news & views
- 2015 Predictions - forecasts for each channel in the Australian media landscape including a 2015 Mid-Way Review
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- What's Next for Media Sales? - as media trading becomes increasingly automated we offer an overview of the skills needed for the media sales person of the future.
- Brains Trust: Future of Media Sales - We've asked MediaScope's network 'How do you see media sales developing over the next 5 years and what should media sales specialists do to prepare?'
- We Are Media & Ad-Tech Sales - Linkedin group exclusively for media & ad-tech sales specialists. Hosted by MediaScope
Smarter Selling Articles:
- Email Prospecting: There is one clear reason why someone would return your prospecting email with a positive response - Read More...
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MediaScape: Mainstream Media Landscape
- PwC Advertising Expenditure: Total advertising spend Australian Market: $13.4 billion in 2015 to $16.4 billion by 2019, (compound annual growth rate of 4.8%)
- Deloitte: Consumer Media Survey 2015 - provides a current snapshot of how Australians are consuming different media and entertainment, using technology and devices, interacting with social networks and responding to advertising.
Media Ownership Regulation Articles:
- Turnbull Tells Media Industry to Find Consensus Before Reach Rules Can be Changed (Mumbrella)
- FactCheck: Does Murdoch Own 70% of Newspapers in Australia (via The Conversation)
- Australia's Lamentable Media Diversity Needs a Regulatory Fix (via The Conversation)
- Our Fast Vanishing National Media Diversity (via Crikey)
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Industry Organisations:
- IAB - Interactive Advertising Bureau
- ADMA - Association for Data-Driven Marketing & Advertising
- AIMIA - Digital Industry Assoc of Australia
- MMA - Mobile Marketing Association
PwC Advertising Expenditure: (2015 to 2019)
- Total Internet: $8.2 billion or 50% of the market in 2019.
- Search: $A2015 million to total $A3971 million in 2019.
- Display: $A872 million to $A2281 million
- Classifieds: $A434 million to $A1363 million
- Video: $A432 million to $A608million
MediaScapes:
- Digital Media (sponsored by ADMA)
- programmatic workflow (sponsored by Rocketfuel)
- Digital Women's Landscape
- YOY Digital Media Comparison 2010-2015
- Online Advertising Expenditure - we've tracked advertising expenditure in the Australian market from 02/03 - 13/14. Interesting trends
Articles:
- Q&A with the IAB's Randall Rothenberg - during his 2015 Australian visit the head of the IAB in the US shared his views with MediaScope
- Programmatic Masterclass: Videos and articles to bring you up to speed on programmatic media
- Programmatic - Key Terms & Acronyms Explained
- Coming to Australia - MediaScope's network offers advice to digital media businesses entering the unique Australian market
- Industry Skills Shortages - Some of the most experienced people in the Australian market share their views on the major industry issue
- Integrated Media Examples: Combining Traditional & Digital Media
Case Studies:
RadiumOne WhitePaper - “Drugs, data and tech: has marketing utopia arrived?” - Instead of brands seeking to evoke emotion through creative alone - consumers’ real-time emotions are becoming a powerful trigger for effective marketing. In this award-winning research, RadiumOne has partnered with Dr Peter Steidl to explore how neuromarketing principles apply to the ‘sharing economy’ – where consumer interests and passions are shared across all social platforms. Read More...
EXPONENTIAL WHITEPAPER: Explores the significance of ‘engagement’ and why the lack of understanding around user engagement leads to misaligned incentives, dissatisfying results and wasted dollars. To download the whitepaper and learn more click here.
adjust Mobile Benchmark Report - According to the Q3 2015 Mobile Benchmarks report from mobile analytics firm adjust mobile users tend to spend much more time with games on their phones than any other kind of app. The report shows that app users are typically spending 2-10X more time in games than other kinds of apps. Read more...
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- Industry Organisation:
- - FTA - Free TV Australia
- - PayTV - ASTRA
- PwC Advertising Expenditure: (2015 to 2019)
- - FTA TV: $3.795 billion to $3.835 billion
- - Pay TV: $572m in 2015 to $746m
- MediaScape: Television
Audience Measurement: OZTam
Guides & Statistics:
- FreeTV - TV Trends (Mar 2015) - facts & figures about the TV industry in Australia
- Subscribe to Media Week's morning newsletter - for daily TV Ratings
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- Industry Organisation:
- - The Newspaper Works (main members - NewsCorp, Fairfax & APN)
- PwC Advertising Expenditure: (2015 to 2019)
- - $1.93 billion to $1.47 billion. A decline of 23.8%
- MediaScape: Print
- Audience Measurement:
- Circulation - AMAA - Audited Media Assoc
- Readership - emma - Enhanced Media Metrics
Recent Audience Statistics: ABC Circulation June 2015: Non Weekly Mags - Weekly Mags- Newspapers
Articles:
- All About emma & Roy - quick facts, articles and opinion to bring you up to date on the introduction of new print and magazine measurement platform - EMMA
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- Industry Organisation: MPA - Magazine Publishers Association (members - NewsLifeMedia, Pacific Magazines & Bauer Media)
- PwC Advertising Expenditure: (2015 to 2019)
- - $503m to $461m. A decline of 8.7%
- MediaScape: Magazines
- Audience Measurement:
- Circulation - AMAA - Audited Media Assoc
- Readership - emma - Enhanced Media Metrics
Recent Audience Statistics: ABC Circulation June 2015: Non Weekly Mags - Weekly Mags- Newspapers
Articles:
- Magazine Oversupply - in the Australian market and the impact on niche publishers and advertisers. Includes a Magazine Supply Workflow MediaScape
- All About EMMA & Roy - quick facts, articles and opinion to bring you up to date on the 2013 introduction of new print and magazine measurement platform - EMMA
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- Industry Organisation: CRA - Commercial Radio Australia
- PwC Advertising Expenditure: (2015 to 2019)
- - $1.17bn to $1.33bn, a rise of 13.8%
- MediaScape: Radio
- Audience Measurement: GfK
- See 2015 Survey Results
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- Industry Organisation: OMA - Outdoor Media Association
- PwC Advertising Expenditure: (2015 to 2019)
- $746m to $856m, a rise of 14.7%
- MediaScapes:
- - Outdoor - Billboards & Mobile
- - Outdoor by Location
- Audience Measurement: MOVE
Case Studies:
The Department of Human Services - Convenience Advertising, Australia’s largest washroom media company has been pioneering and perfecting the use of narrowcast out-of-home media. With over 30 years industry experience, they reach a wide breath of captive and targeted audiences. Take a look at a sexual health case study which illustrates how a clear and meaningful campaign directed toward youth 16-29 years positively affected behavioural change. Read More...
KFC Campaign - In an industry first, Adshel teamed up with ARN to launch KFC’s #HCG campaign. It was the first of its kind & Adshel once again pushed the boundaries to break new ground in the media space. Read More
Universal Sony Campaign - Adshel teamed up with Universal Sony to engage the Spiderman fan base & give them the opportunity to step into Spiderman’s world using the latest facial recognition technology. Read More
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- PwC Advertising Expenditure: (2015 to 2019)
- $100m to $115m by 2019
- MediaScape: Cinema
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- Industry Organisation: MFA - Media Federation of Australia
- MediaScapes:
- - major media agencies by holding company (inc 2014 RECMA billings figures)
- - independent media agencies
- - creative agencies
Articles:
- - Mediai Bi-annual Industry Survey - May 2015 Results Overview
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MediaScape: Industry Associations
See MediaScope directory category - listing all industry associations including contact details
In early 2015 Mumbrella hosted a series where they interviewed the heads of some of Australia’s marketing industry bodies, including:
- - Charmaine Moldrich - CEO of the Outdoor Media Association
- - Jodie Sangster - CEO of ADMA
- - Communications Council CEO Tony Hale
- - Lee Tonitto, CEO of the Australian Marketing Institute
- - Allison Lee, vice president of PRIA
- - Alice Manners - CEO of IAB
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Other Pages of Interest
- MediaScapes - well-known guides mapping the entire Australian commercial media landscape - including digital media, television, radio, print, outdoor, media agencies & more. MediaScapes appear on office walls throughout the industry!
- We Are Media & Ad-Tech Sales - Linkedin group exclusively for media & ad-tech sales specialists. Hosted by MediaScope
- Newsletter - stay up to date on media industry news and opinion by joining over 2,200 media trading 'influentials' who receive MediaScope's newsletter each Friday morning
- What's On - we keep track of the most worthwhile events, training, surveys & awards for the media market.
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PwC's 16th Annual 2015 Entertainment & Media Outlook is now available!
The Outlook Report contains commentary, five year historical & forecast revenues for 11 key Media segments including television, internet, outdoor, radio, publishing & more. This year's edition throws a spotlight on "Innovation in Australia" & includes perspectives from industry leaders. The MediaScapes also appear in the Outlook Report as a complement to each Media segment.
See details & access the full 2015 Outlook Report
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Articles & Views
- 2017: Ad & Media Market Predictions
- NBN Open Letter
- Replay of Friday's Live Chats
- Digital People from 2011 Review Their 5 Year Forecasts
- mLab 2016 Event Wrap
- Brains Trust: Industry Skills Shortages
- Media Trading Tipping Point. Are We There Yet?
- MediaScapes - Maps of Aust's Media Landscape
- 30 Women in Media Q&A Profiles
- Women in Media Support Hub
- Must Read Media & Advertising Books