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MediaScape - Ethnic and Multicultural Media

According to the 2011 Census a massive 26% - or 5.3 million Australians - were born overseas yet this large segment of the market is often ignored in advertising and media.

Here we offer a comprehensive guide to the ethnic & multicultural market in Australia as well as highlight media reaching multiple ethnic populations starting with the below short video presentation...


  • Ethnic Media Buying Guide - practical information and tips on reaching this market through a range of advertising and media options

Fast Facts...

  • Over a quarter (26%) of Australia's population was born overseas and a further one fifth (20%) had at least one overseas-born parent.
  • The United Kingdom was the leading country of birth for the overseas-born population (21%). It was followed by New Zealand (9.1%), China (6.0%), India (5.6%) and Italy (3.5%).
  • For recent arrivals (those who arrived between 2007 and Census Night in 2011) India was the leading birthplace (13%). Closely followed by the United Kingdom (12%)
  • UK was the only European country in the top 10 birthplaces for recent arrivals. Seven of the remaining countries for recent arrivals were Asian.

Find Multicultural Advertising Options Listed in MediaScope's directory:


  • MediaScape Guides - popular visual overviews helping media buyers navigate a growing range of Australian media channels including digital media, cinema, television, outdoor and mobile billboard media, digital media expenditure - & more!
  • Media Planning Service - use MediaScope's vast market knowledge to quickly identify and contact new and deep niche advertising options to reach your market


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