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Must Read Australian Media & Advertising Books

Scroll down for our pick of the must-read advertising, media and marketing books - many with a distinct Australian voice.

Click on the book title to see further information and order your book...

  • If you've read a great advertising or media related book which should be added to this list please get in touch


MediaScope Books - Making HeadlinesMaking Headlines - by Chris Mitchell

As editor-in-chief of The Australian, Chris Mitchell ran the largest stable of journalists with the largest editorial budget in the country for more than twelve years. This entertaining and deeply revealing book offers readers riveting insights into the quirks and foibles of some of the most powerful politicians and media executives this country has produced. 

A controversial figure throughout his quarter of a century as a daily editor, Chris Mitchell still maintains close regular contact with past prime ministers, editors and media CEOs. Making Headlines highlights the judgements and thinking that govern daily newspaper journalism at the highest level and the battles fought to publish tough stories about the rich and the powerful, the disenfranchised and the powerless. 

Making Headlines is compulsory reading for citizens who care, the political class inside the beltway and beyond, and wannabe journalists in search of a job. 


MediaScope Books - Marketing to MumsMarketing to Mums - by Katrina McCarter

Mums are the powerhouse of our economy – they’re responsible for more than 80 per cent of consumer spending. How well do you know them?  

 Whether you are a small business owner who needs to increase sales on a small budget, or a corporate marketing manager, wondering why you’re not selling more of a certain product, award-winning businesswoman Katrina McCarter can help you.

 Marketing to Mums offers a simple 8-step framework that shows you how to successfully market your product or service to mums.

  • Avoid stereotyping and understand the diverse nature of mums
  • Attract mums to your business, then turn them into loyal fans
  • Use information about mums to build your brand

By understanding who mums really are and how they make decisions, you will increase sales and improve your bottom line without breaking the bank.



MediaScope Books - Staying On the Front FootStaying on the Front Foot – the Art and Science of Data-Driven Marketing
by Anton Buchner

As marketers, we face an increasingly fast-paced and complex digital, technology and data-driven landscape. Anton has pulled together his top 40 blog posts in one book to help marketers make sense of this new ecosystem.

This book is a must read for marketers wanting to evolve their capability, knowledge and skillset, as well as refocus conversation around values and purpose, common interest, and marketing performance. 

With over two decades of pragmatic experience, Anton believes marketing is about making people happy, building value and inspiring action, so you will definitely find plenty of pearls of wisdom and ideas that you can put into practice. 


MediaScope Best Books - Companion to the MediaA Companion to the Australian Media Edited by Professor Bridget Griffen-Foley

At this time of rapid and revolutionary change in modes of communication, A Companion to the Australian Media provides the first comprehensive, up-to-date historical account of Australia's press, broadcasting and new media sectors.

Arranged in an accessible A-Z format are nearly 500 articles focussing on both the history and contemporary practice of media corporations, individuals, industries, audiences, policy and regulation since the launch of Australia's first newspaper in 1803.

A Companion to the Australian Media is essential reading, as well as a ready reference, for everyone interested in the dynamic world of the media, including practitioners, entrepreneurs, investors, lawyers, commentators, bloggers, historians and students.

Under the editorship of Australia's leading media historian, Professor Bridget Griffen-Foley, and guided by a distinguished Editorial Advisory Board, 300 media scholars, journalists and other media players have written entries in their areas of specialty.

Articles include coverage of geographical regions, reporting and reviewing genres, key individuals dynasties as well as flagship newspapers and broadcasting icons.


MediaScope's Best Advertising Books: Darren WoolleyDarren Woolley’s Top 50 Marketing Management Posts of 2015

With over 240 pages, this year’s Marketing Management Book of the Year is a must read for any marketer grappling with the fast-paced environment of today’s marketing. This is a third year in a row that TrinityP3 has published the Top 50 Marketing Management Posts of 2015 and it continues to grow in popularity and prominence amongst the marketing, procurement and agency industry.

Covering a wide range of hot marketing topics from digital marketing to agency management, procurement, production and everything in between. All the contributors are subject matter experts with more than 10 years industry experience, giving practical insight into the complex world of marketing.


Here is what the world is saying about the Top 50 Marketing Management Posts of 2015: "I consider theft a great compliment and I admit that I’ve been stealing great ideas from Darren Woolley for years. Darren’s unique and forthright industry perspective comes from a deep understanding of the needs of both advertisers and agencies. It is rare to get such an insightful holistic perspective on the issues and opportunities that shape today’s fast paced marketing industry". Peter Levitan, Author of “Buy this Book. Win more pitches” and Boss, Peter Levitan & Co.


MediaScope's Must Read Advertising & Media BooksSentience: The Coming AI Revolution and the Implications for Marketing

Published by media agency - PHD - this book looks at the impact that AI will have upon the world of marketing. Sentience provides a comprehensive history of AI – what it is, where is started and the road leading to today - and builds a picture of ‘the future of intelligence’, offering a peek into the AI-driven world of 2029 and the implications of AI enabled marketing. The book explores the increasing role that ‘sentient’ Virtual Personal Assistants (VPA’s) will play in our lives, with many of our purchasing choices being made for us, meaning brands will have to adapt to reach consumers.


MediaScope's Must Read Advertising & Media BooksHow Brands Grow Part 2 - by Jenni Romaniuk & Byron Sharp

Growth to survive is a marketing mantra.  Following the success of international bestseller, How Brands Grow: What Marketer's Don't Know, comes a new book that takes readers further on a journey to smarter, evidence-based marketing.  This book is about fundamentals of buying behaviour and brand performance - fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity. Ride the next wave of marketing knowledge with insights such as how to build Mental Availability, metrics to assess the strength of your brand's Distinctive Assets and a framework to underpin your brand's Physical Availability strategy.


MediaScope's Must Read Books - War on JournalismThe War on Journalism - by Andrew Fowler 


Media Moguls, Whistleblowers & the Price of Freedom: Racked by public distrust, cowed by government surveillance and powerful corporations, the mainstream media is in crisis. Newspapers which flourished for centuries and TV networks that once ruled the world are failing. Andrew Fowler's The War on Journalism tells how the media helped write its own epitaph.


MediaScope - Must Read Advertising & Media BooksCustomer Experience is the Brand - by Holla Agency CEO Alex Allwood


Customer Experience is the Brand is a new book that’s been written for brand leaders to bridge the gap between yesterday’s marketing and the next evolution of the brand: customer experience. The book is an introduction to customer experience strategy using ‘The 7 Pillars of Customer Experience’ as the foundation for building strong connections throughout the business to create a customer-first culture that fosters satisfaction and advocacy.  


See Alex's Women in Media Q&A Profile



MediaScope's Must Read Books - Russel HowcroftWhen It's Right to be Wrong - by Ten & Gruen's Russel Howcroft


Whether he's selling beer, health insurance or the army, former adman Russel believes in the power of the idea, and that creativity is needed to make good things happen. Whether it's about business or everyday life, Russel knows sometimes you simply have go against the tide. In When It's Right to Be Wrong we're let into the Howcroft view of the world. It's not what you expect to hear, but that's hardly surprising from the man who once wanted to put a dwarf, a nurse and a monkey in the same ad.




Best Australian Advertising & Media Books - Kerry StokesKerry Stokes:  The Boy From Nowhere - by Andrew Rule

Kerry Stokes oversees a multi-billion dollar media, machinery and property empire. He is a remarkable Australian - not because he is one of Australia's wealthiest and most powerful people, but because of what he overcame to get there and because he has endured when others didn't. His success and his rise have intrigued the business world for decades but there is so much more to him than multi-million dollar deals or mergers. 


MediaScope's Best Books - Darren WoolleyTop 50 Marketing Management Posts of 2014 - by Darren Woolley of TrintityP3

'Trinity P3’s Top 50 Marketing Management Posts of 2014 is a wonderful collection of well-written, insightful blog posts by Darren, his team, and guest writers. They deal head-on with some of the most timely and on point challenges in the industry. Whether you’re a client leader, an agency leader, or industry consultant, this book is a “must read”.' Bob Liodice, President & CEO, Association of National Advertisers (ANA), USA

This book includes a copy of MediaScope's digital MediaScape


MediaScope's Best Books - Rules of Engagement by Kim Williams


Rules of Engagement - By ex News Corp CEO, Kim Williams

He has worked with some of the very best in their fields; Rupert Murdoch, Kerry Packer, Kevin Sheedy, Gail Kelly and Don Burrows to name just a few. Rules of Engagement is a candid, up close and very personal account of the exercise of power in the nation's leading boardrooms, political parties and media organisations.  




Advertising Books - OPEN2 - Outdoor Media AssociationOPEN2 - Outdoor Media Association (OMA)

The Outdoor Media Association (OMA) has launched OPEN2, the second edition in a collection of books featuring a variety of standout Out-of-Home (OOH) campaigns from home and abroad. More than just a book images, OPEN2 also features opinions and experiences about advertising, crafted by a league of industry leaders.

Download Now


Media & Advertising Books - Hack AttackHack Attack - How the Truth Caught Up with Rupert Murdoch - by Nick Davies


At first, it seemed like a small story. The royal editor of the News of the World was caught listening to the voicemail messages of staff at Buckingham Palace. In 2007 he and a private investigator were sentenced to prison and the case was closed. But Nick Davies felt sure there was more to it and began his painstaking investigation which ultimately exposed a world of crime and cover-up, of fear and favour – reaching all the way to the top. Hack Attack is a nail-biting account of an investigative journalist's quest, and is a shining example of the might of good journalism. It tells the story of what happened when truth caught up with power. 



Best Media & Advertising Books - The Levitan PitchThe Levitan Pitch. Buy This Book. Win More Pitches - by Peter Levitan 


The definitive how-to guide for every advertising, design, digital and PR agency that wants to increase its odds of winning new accounts with insights about all too common agency pitch mistakes from 16 of the world’s leading consultants including Australia's own pitch doctor - Darren Woolley from TrinityP3.








Must Read Books - Brekky Central - Adam BolandBrekky Central - Behind the Smiles of Australian Breakfast Television - Adam Boland

Between Sunrise and The Morning Show, Adam Boland oversaw thirty hours of network television a week, turning a daggy finance nerd and a suburban mum into household names. He even helped propel Kevin Rudd into The Lodge.


Now, for the first time, he takes us behind the camera, inside the Sunrise family. Brekky Central is the story of the most competitive timeslot on television; the stakes are high and so are the pressures on those who show up each morning to win the ratings. Along the way celebrities do what celebrities do, television executives outmanoeuvre each other and presenters succeed or fail.



This is a world of hellishly long hours, of silliness and seriousness, an extraordinary mix of egos, scandals and drama but also a celebration of the magic that is television. 


Must Read Books - The Advertising EffectThe Advertising Effect - Adam Ferrier

Respected Australian based advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe to influence behaviour. These techniques are grounded in psychological theory with award winning real world examples and explore how the most effective way to change behaviour is through action rather than the conventional advertising practices (emotional or rational persuasion).







Advertising Books - TrinityP3 Guide to Data Driven MarketingThe Ultimate Guide to Digital Marketing in a Data-driven World - The confusing and complex world of digital marketing and data analytics - by TrinityP3's Anton Buchner


This comprehensive Guide will not only demystify the world of digital and data by explaining how it works, it will also help you put some logic back into your marketing approach. There are no bells, no whistles, no hype. This Guide simply aims to help marketers get back to basics, business logic and follow the path from confusion to clarity…


Download Now


Australian Advertising BooksThe Hard Sell - The Tricks of Australian Political Advertising


Dee Madigan offers industry insights into how political ads are designed to work; Who are they designed to work on; How we pay for them; Why we make so many negative ads; How personal is too personal; How spin works, particularly in an election campaigns; How to make messages cut through the cynicism; How politicians use journos who use politicians who use journos; The gendered nature of it all. And finally, what happens when it all turns to sh*t!




MediaScope Books - Stop the PressesStop the Presses - How Greed, Ambition, Incompetence and the Internet Are Wrecking Fairfax

A decade ago Fairfax Media was one of the most powerful institutions in the country; staffed by gun reporters, funded by its 'rivers of gold', offering up high quality, fearless journalism. In his dramatic, no-holds barred book, Ben Hills exposes the characters who took Fairfax to the brink of destruction - the dynastic princes, the acolytes, the self-interested, the would be owners waiting in the wings. More than just another Fairfax book, Stop the Presses tackles vital issues around the death of independent media and the rise of the Internet age and asks what the price will ultimately be for democracy itself.


MediaScope Books - Darren Woolley - TrinityP3 Top Marketing Posts of 2013TrinityP3’s Top 50 Marketing Management Posts Of 2013 - The Marketing Management Book of the Year

Strategic Marketing Management and Marketing Procurement continues to grow in prominence as the challenges of measuring return on marketing investment and the desire to improve marketing efficiency grows across every category and every market. The TrinityP3 blog is evidence of this growth with consistent growth of readers by more than 300% per year each year since 2011. The “Top 50 Marketing Management Posts Of 2013” is 200 pages covering the most popular topics in the category. It includes storytelling, strategy and collaboration from Shawn Callahan (Anecdote), content strategy by Craig Hodges (King Content) and pricing strategies from Jon Manning (Sans Prix, Pricing Prophets), plus marketing perceptions from Jon Bradshaw (Brand Traction) and great insights on innovation, creativity and collaboration from Andrew Armour (Benchstone Limited). Plus there are fabulous insights and stories by TrinityP3’s founder, Darren Woolley, Nathan Hodges, Nick Hand and Esther Selvanayagam, Mike Morgan, on SEO, social media planning and content strategy, and Stephan Argent (Argedia Group) a founding member of the Marketing FIRST Forum.


MediaScope's Advertising & Media Books - Margaret SimonsThe Content Makers: Understanding the Media in Australia - by Margaret Simons

In The Content Makers Margaret Simons explains the changes taking place in the Australian media. She analyses audiences, our major media organisations, the role of government – and the implications of all of these for our society and our democracy. Her examination leads her to the conclusion that the challenges facing the content providers in the modern world are part of a broader striving, a very old struggle – we might call it the search for meaning. The big media businesses may or may not survive into the future, but content certainly will, because we need it, and have always needed it.


MediaScope Books - How Brands GrowHow Brands Grow - Dr Byron Sharp Professor of Marketing Science University of South Australia

This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands. It is the first book to present these laws in context and to explore their meaning and application.



Best Advertising Books - Killing FairfaxKilling Fairfax: Packer, Murdoch and the Ultimate Revenge - by Pamela Williams

An incisive, hard-hitting and utterly compelling exposé of media, powerful mates and multimillion-dollar deals. KILLING FAIRFAX tells the inside story of the decline of hallowed media company Fairfax, publisher of THE SYDNEY MORNING HERALD, THE AGE and THE AUSTRALIAN FINANCIAL REVIEW. Covering a decade and a half of lost opportunity and mismanagement, this story culminates in Fairfax′s catastrophic loss of the classified advertising market to the internet, as the famous ′rivers of gold′ run dry.


MediaScope Books - Media Man Dennis MerchantMedia Man - The Life and Times of Dennis Merchant AOM - Like the hit television series ‘MAD MEN’, the advertising industry in Australia in the 1960s, ‘70s and ‘80s was full of colourful characters and big ideas.  MEDIA MAN is the story of one those colourful characters - Dennis Merchant, a legend of the advertising and media world who pioneered the independent media buying and planning business in Australia.

Media Man is a must read for anyone working in the advertising, marketing and media space because it highlights many of the seminal moments that shaped the way the highly-creative advertising industry sells and promotes products and services to consumers - long before the days of the internet and iPhones.

*The majority of this book's purchase price goes to the Motor Neurone Disease Service at Macquarie University*


Best Advertising Books - Sex, Lies & The Murdoch SuccessionBreaking News:  Sex, Lies & The Murdoch Succession - by Paul Barry

At the age of 82, Rupert Murdoch is gearing up for the toughest challenge of his life: to hand his empire on to his children. But is this the end of the Murdoch dynasty? Lachlan doesn't want to succeed him. James is in disgrace. And Elisabeth is not a serious contender. His grip on the group has also been weakened by scandal. His British tabloids have been caught hacking phones and bribing officials on an industrial scale. At least twenty journalists will soon face trial for hacking and corruption and could be jailed. But Rupert thrives on crisis. So can he win this one last battle and keep it all in the family?


MediaScope Books - Fairfax - The Rise and FallFairfax - The Rise and Fall - COLLEEN RYAN gives the definitive account of the fate of Fairfax. It is the story of greedy media moguls, angry and ambitious politicians, foolhardy heirs and heiresses, zealous journalists, muddling management and the rise of digital media. The once-mighty Fairfax has been a victim of them all. A drama-filled saga that reveals how far Fairfax has fallen.


MediaScope Books - Broadcast WarsBroadcast Wars - an explosive look at a tumultuous period (2003-2011) in Australian television as the Nine and Seven networks traded blows, new technologies emerged and old personalities and management clung on for dear life. As showbiz and media writer for both The Daily Telegraph and The Australian during this period, Michael Bodey watched it all unfold. From sneaking into the VIP section at Kerry Packer s memorial service to interviewing the personalities, such as Anna Coren, Eddie McGuire and Naomi Robson as they shone brightly and flamed out, and their chiefs, including Sam Chisholm, David Gyngell and David Leckie, Bodey was in the thick of it while also analysing the ratings and programming trends.


MediaScope Books - What's Next in Journalism - Oct 13What's Next in Journalism? - Edited by Margaret Simons

While the big industrial-scale media organisations in decline, there is a new blog, website, or social-media presence almost every hour. This book takes the temperature of this emerging sector of news media, with a collection of contributions by Australia's new-media entrepreneurs from a variety of backgrounds — journalism, IT innovation, social activism, and community work. They talk about connecting with their audiences, and what just might be a new kind of news ecosystem in which everyone gets to play. The contributors include Tim Burrowes (from Mumbrella), Eyal Halamish (OurSay), Wendy Harmer (The Hoopla), Matthew Landauer (OpenAustralia), Renai LeMay (Delimiter), Giles Parkinson (RenewEconomy), Karen Poh (Meld Magazine), Melissa Sweet (Croakey), and Chris Were (Newsflock).


MediaScope Books - The Rise & Rise of Kerry Packer UncutThe Rise and Rise of Kerry Packer Uncut - Paul Barry's book was originally released in 1993 when Packer was still alive, it has sold well over a quarter of a million copies and is widely seen as the definitive book on a man who throughout his remarkable life mystified, inspired and challenged those around him. Since Kerry Packer's death Barry has unearthed a substantial amount of new testimony from those now prepared to come forward. This new edition of the book, The Rise and Rise of Kerry Packer Uncut, brings the true Packer story to Australia in a way that was never possible for the first edition. This is the real deal about Kerry Packer: unvarnished, uncut, more astonishing than you ever could have imagined.


MediaScope Books - The Sun KingThe Sun King - Rupert Murdoch - Drawn from decades of media coverage this book serves up the best, most thought-provoking insights into who Rupert Murdoch is. More than two hundred quotations that are essential reading and a timeline that includes his apprenticeship under Lord Beaverbrook, doing over tycoon Robert Maxwell, losing a fortune on MySpace, entering the Asian media market and finding a Chinese wife, favouring assorted Prime Ministers and Presidents, to the phone-hacking scandal.






Best Advertising Books - Kerry Stokes:  Self Made ManKerry Stokes:  Self Made Man - by Margaret Simons

Kerry Stokes: Self-Made Man is the real, fascinating story behind the rabbits-to-riches ascendancy of one of Australia's most powerful men. Plucked from an orphanage as an infant, Kerry Stokes grew up in the slums and streets of post-Depression Melbourne with his itinerant, adoptive parents. As a boy he trapped, skinned and sold rabbits to make ends meet, and seemed destined to a life of hardship and poverty. Today Stokes is one of Australia's most successful business moguls, with interests in property, mining, construction equipment and media.


MediaScope Books - Who Killed Channel 9?Who Killed Channel 9? - By Gerald Stone" - They stuffed the place up." That was the phrase Kerry Packer used in a lament shared with one of his most trusted advisers – his own succinct epitaph for the old Channel 9 spoken shortly before his death. Who "they" were and what they did to warrant their boss' stinging disapproval is precisely what this book is about.


MediaScope Books - Fat, Fired & FortyFat, Fired and Forty by Nigel Marsh - As a stressed husband and father of four small children under the age of eight, Nigel Marsh was enslaved to his mortgage, recuperating from an embarrassing surgery, and suddenly fired from his corporate career in the Sydney advertising industry. Deciding to venture "off the treadmill" in search of a more meaningful and balanced existence, Marsh tackled the art of hands-on parenting while simultaneously training for an ocean swimming race and coming to terms with his alcoholism.



MediaScope Books - Gina RinehartGina Rinehart - Gina Rinehart is the richest person in Australia and the daughter of Lang Hancock, legendary arch-conservative, secessionist, mining millionaire and discoverer of the world's largest iron ore deposit in the Pilbara; and a member of a family known as much for its front page legal stoushes as for its business acumen and toughness. Set against the backdrop of a mining boom that will have the most profound effect on Australia over the next few decades, this is an extraordinary biography of Gina, the family she came from, and the wealth and power she wields, by award-winning journalist Adele Ferguson.


MediaScope Books - Rupert's PiratesMurdoch's Pirates: Before Phone Hacking there was Rupert's PayTV Skullduggery - by Neil Chenoweth: The inside story of the skullduggery at the heart of one the Murdoch empire's subsidiaries, NDS. What happens when one of the biggest media groups in the world sets up its own private security force? What happens when part of this operation goes rogue?


MediaScope Books - Rupert MurdochRupert Murdoch - The Untold Story of the World's Greatest Media Wizard - by Neil Chenoweth: - If you want to understand how modern media has changed the world, this is the one book you must read. Rupert Murdoch is the man everyone talks about but no one knows. He’s everywhere, a larger-than-life media titan who has spent a lifetime building his company, News Corporation, from a small, struggling newspaper business in Australia into an international media powerhouse.

MediaScope Books - The Man Who Owns The News

The Man Who Owns the News - With unprecedented access to Rupert Murdoch himself, and his associates and family, Wolff chronicles the astonishing growth of Murdoch's $70 billion media kingdom. In intimate detail, he probes the Murdoch family dynasty, from the battles that have threatened to destroy it to the reconciliations that seem to only make it stronger. Drawing upon hundreds of hours of interviews, he offers accounts of the Dow Jones takeover as well as plays for Yahoo! and Newsday as they’ve never been revealed before.



Media May - Book- Harold MitchellLiving Large – The World of Harold Mitchell - Harold Mitchell’s success began when he boldly launched his own media-buying operation leading him to become Australia’s biggest media buyer.  This book highlights his personal journey from being the son of a saw miller to the owner of a $100 million-business.






Media May - Book - The Fifth EstateThe Rise of the Fifth Estate - social media and blogging in Australian politics. Using original research, Greg Jericho reveals who makes up the Australian political blogosphere, and tackles head-on some of its key developments — the way that Australia’s journalists and federal politicians use social media and digital news, the motivations of bloggers and tweeters, the treatment of female participants, and the eruption of Twitter wars.



MediaScope Books - The Phone Hacking ScandalThe Phone Hacking Scandal - This is biggest scandal to engulf the mainstream press in decades. What started as a small bush fire 'News of the World' royal editor Clive Goodman being detained at Her Majesty's pleasure in 2007 for hacking illegally into the phones of the royal family and others - has become a forest fire destroying countless reputations (and the News of the World itself) in its wake. The few hacked by News International in 2007 became nearly 6,000 in late 2011. Hackgate has also thrown the spotlight on the excessively close ties between the press, police and political elite - and raised countless questions about media standards and regulation. The Phone Hacking Scandal: Journalism On Trial brings together an extraordinary range of academics, journalists and media activists to provide informed and lively commentary on the controversy.


Media May - Book - Man Bites MurdochMan Bites Murdoch - Firsthand account, written by one of Australia’s feistiest and most controversial editors—Bruce Guthrie—follows the journalist through his 40 years in the news business, including his brutal dismissal from the Herald Sun and the celebrated court case that exposed the inner workings of the world's biggest media company and the treachery of its most senior executives.




Media May - Book - But Wait There's More

But Wait There’s More - From newspaper hacks to multimillion-dollar campaigns, this examination of the history of advertising in Australia provides insight into the place of ads in Australian society. 





MediaScope Books - Pro-BloggerPro-Blogger - Secrets to Blogging Your Way to a 6 Figure Income - Written by two of the world's most successful bloggers including Melbourne based - Darren Rowse, it's one of the clearest books out there on how to earn an income from your blog. This new edition gets you up to date on the very latest changes that affect the blogging-for-business landscape. Featuring new material on Twitter, Facebook, and LinkedIn; plus new ways and tools to grow your audience and expand your business beyond your blog.



MediaScope Books - James PackerWho Wants to be a Billionaire? - The story of James Packer's desperate battle to win his father's love and respect. It's also a tale of billion-dollar bets gone disastrously wrong. But above all it's the portrait of a troubled relationship between a dominant father and dutiful son. In this powerful sequel to his number one bestseller, The Rise and Rise of Kerry Packer, Paul Barry shows how James's father kept his grip on the empire even as he lay close to death. And he reveals what drives his heir.



MediaScope Books - Dot BombDot Bomb - The inside story of the internet boom and bust, of the business deals which made headlines, and the colorful cast of characters behind them. Google became a verb, countries waged war games in the new digital universe, and WikiLeaks sent shockwaves through a superpower. We got to this point from a place that was called the bubble. Few booms in Australia have been faster or more furious than this bubble. The brightest and best investors dived in, technology geeks grew into overnight millionaires, and miners stopped digging dirt and started surfing the net. The market surged and crashed, as the bubble became the bomb. Australia witnessed a truly extraordinary efflorescence of unrestrained investment fervour.


Further Resources...

  • MediaScapes - well-known guides mapping the entire Australian commercial media landscape - including digital media, television, outdoor and mobile billboard media, media agencies & more.  MediaScapes appear on office walls throughout the industry!
  • Q&A Profiles - tap directly into opinions and market views from over 300 of the most experienced and successful professionals in Australia's advertising and media market.
  • Newsletter - stay up to date on media industry news and opinion by joining over 2,500 media trading 'influentials' who receive MediaScope's newsletter each Friday.
  • What's On - we keep track of the most worthwhile media industry events, surveys, training courses and awards