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Niche on Niche



Niche Media Brands...

The Australian media market is incredibly deep and diverse, way beyond the more visible and awarded mainstream media brands.  

Niche media brands meet the interests and needs of a broad variety of consumer and business sectors as well as a vast range of advertisers and marketers.  They appear across multiple media platforms and survive on a mix of revenue models from direct advertising and subscription to events, merchandise and retail.

Here we list several unique niche media brands - which may not be so visible but are meeting the needs of their individual markets...

Do you know of a niche media brand which should be added to this list?  Get in touch

Search MediaScope's Directory:

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NIche Media Brands - Sneaker Freaker MagazineSneaker Freaker Magazine - launching in 2002 this is the first and only international sneaker magazine to document the modern footwear craze as a global phenomenon. Produced out of Melbourne, Sneaker Freaker attracts a global audience to it's print magazine and website which is devoted to sneaker culture phenomena with weekly features, daily exclusives with brands such as Nike, Reebok, Adidas, Puma & LaCoste.  Sneaker Freaker also sells branded merchandise and other leisure related items.

See other special interest media brands

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Niche Media Brands - Australian Birdkeeper MagazineAustralian Birdkeeper Magazine - was established in 1987 and is recognised internationally for its information and colourful presentation on pet and aviary bird keeping. ABK also publish other bird publications that are available to bird magazine subscribers, bird breeders, pet bird keepers, pet shops and book shops in over 60 countries other than Australia. ABK is one of the world's most prolific supplier of aviculture literature and bird publications available today.

See other pet media brands

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Niche on Niche Media Brands - Bacon bustersBacon Busters
 - Bacon Busters is Australia's original and best pig hunting magazine.

Since its inception as an annual edition, in 1995, Bacon Busters has grown to become a respected source of information for pig hunters across the country and is now published 6 times per year due to popular demand.

Its easy-to-read format and unique mix of content keeps readers entertained and informed and enables Bacon Busters to maintain its broad appeal to pig hunters of all levels. 

 See other rural, farming & outback media brands

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Niche Media Brands - The Australian Naturist (TAN)TAN Magazine - The world's most popular naturist magazine -  The Australian Naturist (TAN) magazine is the world's most popular Naturist publication, available over the counter in Australia, New Zealand, USA and Canada and worldwide on subscription. TAN is now also available as a fully featured ONLINE edition. TAN magazine is a 68 page, A4, full color, glossy publication with quality features and exceptional photos related to the Naturist lifestyle.

 

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Niche Media Brands - Beer & Brewer MagazineBeer & Brewer - Beer & Brewer is now in its sixth year of celebrating all things beer and homebrew in Australia & New Zealand. Each issue serves up the latest beer news, current affairs, features on cider, whisky and the lifestyle of beer, travel ideas, beer & food matching, homebrewing tips & recipes and tasting notes on local and imported beer, cider and whiskey.  Beer & Brewer also hosts events and sells beer related merchandise.

See other men's lifestyle and special interest media brands

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Niche Media Brands - Scales & Tails MagazineScales & Tails - is a fully subscribed international reptile magazine which was officially launched in September 2008.  Scales & Tails is published bi-monthly and offers reptile enthusiasts the latest information about reptiles, amphibians and invertibrites. 

 

 

 

 

 

 

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Niche Media Brands - High Tea SocietyHigh Tea Society - a website and social media community for lovers of high tea.  High Tea Society was launched in 2009 and now has over 30,000 followers across email subscription and social media platforms.  High Tea Society reaches an Australian and global market of women who actively share their high tea experiences.

See a Q&A profile with High Tea Society's founder

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NIche Media Brands - Vintage Caravan MagazineVintage Caravan - the worlds first magazine solely dedicated to vintage, classic, retro-styled and custom caravans and those who love them.  Vintage Caravan magazine is published bi monthly with nationwide newsagency distribution, attracting widespread media attention.  It has an active social media presence attracting an audience from all walks of life who are drawn to vintage caravans for a variety of reasons.  Many vintage caravanners often also share a passion for classic cars or hot rods and will happily devote countless hours looking after their “toys”.

See other motor vehicle related media brands

 

 

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Niche Media Brands - UNEEK MagazineUNEEK Magazine - is a quarterly magazine and regularly updated website reaching Australian women from a broad range of multicultural backgrounds including African, Indigenous, Asia Pacific, European and Middle Eastern. 

See a comprehensive overview of Australia's ethnic and multicultural media market

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Niche Media Brands - Bite MagazineBite Magazine - is a monthly news and business magazine for the Australian dental industry mailed to over 9,500 dental professionals every month.  A regularly updated website and Facebook page allows readers to interact and engage with up to date news, reviews and opinion in the dental space.

See other professional and trade related media brands

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Niche Media Brands - National Drycleaner & Launderers MagazineNational Drycleaners & Launderers Magazine - is recognised as 'the bible' for this national niche business market. is educational in nature, and publishes papers from within Australia and from overseas on a variety of topics, both industry specific, and of a general nature such as Industrial Relations, Management Practices and wide ranging business practices.

See other professional and trade related media brands

 

 

 

 

Do you know of a niche media brand which should be added to this list?  Get in touch

Search MediaScope's Directory:

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Further Resources

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