MediaScope's founder - Denise Shrivell - takes the position of industry independence seriously and therefore champions and advocates for a range of industry issues including...

• NBN - Australia's National Broadband Network, substandard internet connectivity and its impact on our industry
• Women in Media - Peggy's List and more
• Ethical Advertising - Podcast with the Founder of UK's Stop Funding Hate and more
• State of the Media - issues within the media trading process
• Media Ownership - Australia has one of the most concentrated media ownership landscapes in the world.  (in the top 5 with China, Chile and Egypt)
• Industry Skills Shortages
• Newsagency Magazine Distribution Process - you will never walk into a newsagency in the same way again. 

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NBN - Australia's National Broadband Network

• NBN Open Letter to the Marketing, Advertising & Media Industry - 10 facts on the state of Australia's sub-standard internet connectivity & the impact on our industry.

• Live Video Chat: The NBN: April 1, 2016 - Senator Scott Ludlam, ADMA's Jodie Sangster, Adtech Sydney Chair Iain McDonald joins the panel today to talk about the NBN and the impact on the Australian marketing, media and advertising industry. Please excuse some technical issues in sound - & I disappear half way through.  A perfect example of our bad internet connectivity. See a transcript of the full 55 minute chat here

• Subscribe to MediaScope's newsletter - where articles and industry commentary on this issue are highlighted each Friday

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Women in Media

• Women in Media Support Hub - a useful overview (& a MediaScope) recognising many of the initiatives supporting women in the marketing, advertising and media industry

• Peggy's List - highlights over 220 women who are available to speak at industry events

• Don's List - men in our industry who have pledged to ask event organisers and employers about their diversity strategies

• MediaScope's 2015 & 2016 Event Gender Audit - an analysis of 18 industry events showing the number of women speakers. (In 2015, 27% of speakers were women. In 2016, 36% of speakers were women)

• We Are Women in Media & Advertising LinkedIn Group - 965 women are part of this active LinkedIn Group

• Women in Media OZ Twitter Group - over 1,742 followers

• MediaScope's Women in Media Q&A's - see over 30 senior women (& one man!) share their in-depth views

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Ethical Advertising

• Follow Ethical Advertising on Twitter - where this issue is regularly addressed
• Also follow International Affiliates - StopFundingHate - SleepingGiants

• Subscribe to MediaScope's newsletter - where articles and industry commentary on this issue are highlighted each Friday

Stop Funding Hate & Fake News: March 10 2017 - Media academic from UTS - Jenna Price - and Founder of UK initiative - Stop Funding Hate - speaks about the increase in divisive editorial content and the actions marketers are taking around the globe to remove their support of this content. We also spoke about the success of Stop Funding Hate, the differences in free speech & hate speech - the importance of supporting good journalism - & how this should not only include consumers but also extend to advertisers.  Listen to the replay &/or download here

Relevant Articles:

• - Ad Agencies & Accountability
• - Sorrell Calls for Facebook & Google to Step Up Control
• - Aust Advertisers Examine UK Google Boycott
• - Aust Ad Brands Hold Talks to Protect Brands Against Extremist Content (Check Comments)
• - Rob Norman: When Content is Rotten - Brand Safety a Zero Tolerance Game
• - Google Ad Controversy: What the Row is All About
• - Google Braces for Questions as More Big Named Advertisers Pull Adverts
• - Google Overhauls Ad Policies After Growing Boycott
• - Google & the MisEducation of Dylan Roof (a White Supremecist)
• - Press Vs Google or Pots Vs Kettles

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State of the Media - issues within the media trading process

• Tipping Point in Media Trading - Are We There Yet? - For several years now the issues and challenges within the media trading sector have been highlighted, discussed and debated through various presentations and trade press articles.

• This timeline highlights the articles and discussions which have been openly in the industry forum since at least early 2012 through to the 'furore' surrounding MediaCom and the joint investigation into media practice by the MFA/AANA, the ANA Report of June 2016, through to the AANA's response published in October 2016 to Marc Pritchard's IAB speech in January 2017 and now to the AANA's Inconvenient Truth opinion piece in March 2017 (close to 5 Years since these issues were first highlighted).

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Media Ownership

• Australia has one of the most concentrated media ownership landscapes in the world.  (in the top 5 with China, Chile and Egypt)

• media ownership MediaScape - including a time line of articles, facts and views on the Australian media ownership landscape and media ownership reform

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 Industry Skills Shortages

• Brains Trust: Skills Shortages - some of the best known people in our industry comment on this major issue including - 
• • Leigh Terry - CEO at Omnicom Media Group (Aust & NZ)
  • JJ Eastwood - MD at RocketFuel (Aust & NZ)
  • Jodie Sangster - CEO at ADMA
  • Belinda Kerr - MD at ICUR
  • Nick Baker - CEO at RedBalloon
  • Tim Lovitt - Executive Director of Digital Intelligence at PwC
  • Jon Chadwick - CEO at Maxus
  • Chris Brinkworth - Regional Director APAC at Ensighten

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Magazine Newsagency Distribution Process 

• According to figures presented to the ACCC in 2015, 360million magazines are distributed to newsagents throughout Australia each year where 46% are knowingly unsold.  

• Newsagents are unable to choose either the titles or the number of magazines they receive but must pre-pay the distributor. Supermarkets, however are able to choose both the titles and magazine numbers.

• Take a look at the full and very surprising story of magazine distribution here - you will never walk into a newsagent in the same way again.

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Further Resources...

• MediaScapes - well-known guides mapping the entire Australian commercial media landscape - including digital media, television, outdoor and mobile billboard media, media agencies & more.  MediaScapes appear on office walls throughout the industry!

• Newsletter - stay up to date on media industry news and opinion by joining over 2,700 media trading 'influentials' who receive MediaScope's newsletter each Friday.

 

• What's On - we keep track of the most worthwhile media industry events, surveys, training courses and awards