Welcome to MediaScope's comprehensive resource for marketers and agencies highlighting guides and practical tips - and industry information focussed on advertising and media planning and buying.

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Guides & Practical Tips

• Planning & Buying Agencies - guide for marketers or small to medium business looking to outsource all or part of your advertising planning and buying to a specialist media agency

• Media Planning & Buying Campaign Checklist - a comprehensive check list which direct marketers and small to medium business can use to guide you through all steps of the advertising and media planning and buying process.

• Clever & Emerging Advertising Examples to Inspire - creative goodness to inspire media buyers and sellers to drive the creative process

• Niche on Niche - The Australian media market is incredibly deep and diverse, way beyond the more visible and awarded mainstream media brands.  See a range of quirky niche media brands which are meeting the needs of their consumer and business audiences.

• Generating & Measuring Response Through Magazine Advertising - we look at how a traditionally brand based medium can meet the needs of todays marketers by showing measureable results

• 2011 Census Statistics all Marketers & Agencies Should Know - a snapshot of useful statistics for agencies and marketers from the 2011 Census - with links to relevant MediaScope categories

• Marketing & Advertising Tips for Solo & SME's - an overview of foundation marketing and advertising tactics for solo and sme businesses combining paid, owned and earned media

• Case Study - see how KHD Landscape Engineering Solutions (KHD) - a Melbourne based commercial landscape designer - successfully combine elements from paid, owned and earned media into their marketing mix

• Totally Weird Places to Advertise - inspiration to push 'beyond the mainstream' through these weird and wonderful advertising placements.

• Topical & Tactical Advertising - this form of advertising is an opportunity to create brand impact and response for the client and additional revenue for media.

• Advertising Buying Guides - comprehensive how-to guides with practical tips and information on buying advertising within a growing range of media and marketing channels....

• - Ambient Media
• - Cinema Media
• - Ethnic & Multicultural Media
• - Mobile Billboard Media
• - Online International Media
• - Subscription TV Media
• - Automated Digital Media Trading & Exchanges
• - & more!

• Aust's Ethnic & Multicultural Market - short video overview of this market segment which is often ignored by advertisers.

• Questions All Advertisers Should Ask - and Media Should be Prepared to Answer - key questions to ask media when deciding where to place your advertising spend - no matter how much you're spending
  

• Guide to the Best Advertising Magazines & Sites - to help you stay up to date and informed on advertising, marketing, sales, media opinion and news in the Australian market

• Advertising Terms & Definitions - a comprehensive guide to terms and definitions used to trade advertising across a growing range of media channels

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Industry Information

• Media & Advertising Industry Confessions - US site 'Digiday' produced an excellent series of anonymous insights from people within various segments of the media industry.  Compelling and brutally honest...

• All About EMMA and Roy - quick facts, articles and opinion to bring you up to date on the introduction of new print and magazine measurement platform - EMMA

• Publicis Omnicom Merger Wrap - find out everything there is to know about this merger from the announcement in 2013 to the death in May 2014

• Event Wraps... news & insights from major industry events and conferences....
• AANA & WFA World Marketer Conference - held in Sydney in late March 2014
• ad:tech Australia 2014 - held in Sydney in mid March 2014
• Advertising and Media Industry 2013 Awards Wrap - comprehensive guide to industry awards, and key award winners, throughout 2013.

• 2013 Year in Review - we highlight some of the most significant events and interesting moments throughout 2013 in both overseas and the local Australian market

• The 2013 Election and the Media - we take a look at how the media reacted to the Sept 2013 Federal Election including an look at the much used statement:  News Ltd controls 70% of newspapers in Australia. Is this true or false?

• Media May - Niche, Alternative & Emerging Media - each weekday in May 2012, Marketing Magazine highlighted an advertising option from the MediaScope directory.  See this overview for fellow media junkies
  

• Advertising Buyer & Seller Survey Results - in mid 2011 MediaScope and Talking Media Sales joined forces to ask advertising buyers and sellers about their daily challenges.  We attracted some interesting results  

• The History of Advertising - US produced infographic which highlights the major events which have helped shape the advertising industry

• The Funny Side of Advertising - a list of articles and videos showing the advertising industry does have a sense of humour about itself.

• Best Advertising Books - browse & buy our pick of the best books on advertising, sales & marketing

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Further Resources

• Search MediaScope's Directory - easily find media options in multiple media/marketing channels, audience genres, venues and geo-locations

• Sellers Centre - resources, information, tips and profiles for media owners and advertising sales professionals

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Other Pages of Interest