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Advertising Buying Centre



Welcome to MediaScope's comprehensive resource for marketers and agencies highlighting guides and practical tips - and industry information focussed on advertising and media planning and buying.

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Guides & Practical Tips

Advertising & Media Buying Centre

  • Planning & Buying Agencies - guide for marketers or small to medium business looking to outsource all or part of your advertising planning and buying to a specialist media agency
  • Media Planning & Buying Campaign Checklist - a comprehensive check list which direct marketers and small to medium business can use to guide you through all steps of the advertising and media planning and buying process.
  • Case Study - see how KHD Landscape Engineering Solutions (KHD) - a Melbourne based commercial landscape designer - successfully combine elements from paid, owned and earned media into their marketing mix
  • Topical & Tactical Advertising - this form of advertising is an opportunity to create brand impact and response for the client and additional revenue for media.
  • Advertising Buying Guides - comprehensive how-to guides with practical tips and information on buying advertising within a growing range of media and marketing channels....

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Industry Information

  • Media & Advertising Industry Confessions - US site 'Digiday' produced an excellent series of anonymous insights from people within various segments of the media industry.  Compelling and brutally honest...
  • All About EMMA and Roy - quick facts, articles and opinion to bring you up to date on the introduction of new print and magazine measurement platform - EMMA
  • Publicis Omnicom Merger Wrap - find out everything there is to know about this merger from the announcement in 2013 to the death in May 2014
  • 2013 Year in Review - we highlight some of the most significant events and interesting moments throughout 2013 in both overseas and the local Australian market
  • The 2013 Election and the Media - we take a look at how the media reacted to the Sept 2013 Federal Election including an look at the much used statement:  News Ltd controls 70% of newspapers in Australia. Is this true or false?
  • Advertising Buyer & Seller Survey Results - in mid 2011 MediaScope and Talking Media Sales joined forces to ask advertising buyers and sellers about their daily challenges.  We attracted some interesting results  
  • The History of Advertising - US produced infographic which highlights the major events which have helped shape the advertising industry

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Further Resources

  • Sellers Centre - resources, information, tips and profiles for media owners and advertising sales professionals

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Other Pages of Interest