Newsletter

Join 3,000+ of Australia's marketing, media & advertising 'influentials' who receive MediaScope's newsletter each Friday morning

Subscribe Here

directory

Join over 3,000 media owners who are reaching advertising buyers, marketers and sme's

resources & services

RESOURCES...

CONTENT...

INDUSTRY ADVOCACY

CONNECT WITH MEDIASCOPE...

MediaScope's Partners

 

Year in Review - 2013



Another year passes by as the broader marketing, media, advertising and publishing industries continue to experience massive change and evolution.Media, Marketing, Advertising Industry - 2013 Year in Review

Below we list some of the most significant and interesting events which have taken place both in our local Australian and overseas markets.

If you'd like to share your biggest industry event for 2013 please add your comments below....

___________________________________________________________________

Women in Media - the position and seniority of women in our industry is an ongoing debate...

  • Marissa Meyer - after her appointment as CEO of Yahoo, earlier this year 2013 Year in Review - Women in Mediashe controversially banned Yahoo employees from working from home
  • Katie Rigg Smith – in April, Katie was appointed CEO of media agency - Mindshare Australasia
  • Sheryl Sandberg - Facebook's COO launches 'Lean In' encouraging women to take more initiative in their careers
  • Women in Media Q&A Profiles - we ask 20 of the most successful women in the Australian media, marketing, publishing and advertising industries to share their views on the challenges and issues facing women and families.

__________________________________________________________________

Industry Issues & Challenges - industry challenges continued to be discussed and debated.  MediaScope's State of the Media series - promotes research, articles, opinion and profiles to maintain awareness of industry issues including...2013 Year in Review - State of the Media

  • Q&A Profiles - marketers, media agencies & media sales specialists talk honestly about the challenging media trading process.

____________________________________________________________________

Australian 2013 Election - issues such as government media spend, media ownership and power of the media on election outcomes were in the 2013 Year in Review - Australian Electionspotlight more than any prior election...

  • The 2013 Election and the Media - comprehensive overview how the media reacted to the Sept 2013 Federal Election including the facts on the much used statement:  'News Ltd controls 70% of newspapers in Australia.' Is this true or false? 

______________________________________________________________________ 

Media Measurement - the main attention this year goes to the rifts between new  comers EMMA and Comscore with long term existing measurement platforms Roy Morgan and Nielsen.  A broadside was launched as late as this week by Nielsen against new market competitor Comscore.2013 Year in Review - Media Measurement

  • All About EMMA and Roy - quick facts, articles and opinion to bring you up to date on the introduction of major publisher backed print and magazine measurement platform - EMMA
  • Comscore and Nielsen - Audited Media Assoc of Aust (AMAA) awards its new digital media measurement contract to Comscore after long term encumbent - Nielsen - declined to tender

______________________________________________________________________

Automation & Programmatic - the market experiences significant shifts to a more efficient media trading system through automated and programmatic digital media 2013 Year in Review - Automation & Programmaticand marketing platforms.  Finally we see the possibility of a solution to the age old advertising problem 'I know half of my advertising is working - the problem is I don't know which half'.

  • What's Next for Media Sales? - as media trading becomes increasingly automated we offer an overview of the skills needed for the media sales person of the future.

____________________________________________________________________   
Hatches, Matches, Despatches - a quick wrap of 2013

  • Hatches - Overseas news and current affairs brands announce plans to enter the Australian market - Guardian, MailOnline, BuzzFeed, Huffington Post with local launches including New Daily and Saturday Review.  LinkedIn reaches 4 million Australian members and Twitter2013 Year in Review - Changes sets up an office locally.  Havas Media separates from Aegis Media and sets up as a sole local entity.
  • Matches - in international markets major media holding groups Publicis & Omnicom join their massive forces. Amazon Founder, Jeff Bezos buys The Washington Post.  In the Australian market, following German publishing giant Bauer's takeover of Aust Consolidated Press in late 2012, compatriot - Forum Media Group - buys Next Media and signals it is looking for further Australian owned acquisitions. Outdoor media company oOh! buys Eye.  Cleo & Cosmopolitan magazines merge editorial teams. Subscription TV Sales Representative - MCN strengthens it's market position at the expense of Ignite Media Group.
  • Despatches - Locally magazine publisher Bauer - axes Madison and moves Rolling Stone to other publishers. The once great business magazine BRW moves to online only. Newscorp CEO Kim Williams departs and Haymarket exits the Australian market.  Focal Attractions closes Encore - its tablet app based title - sighting low downloads and revenue.

__________________________________________________________________

If you'd like to share your biggest industry event for 2013 please add your comments below....

___________________________________________________________________

Also see....

  • 2014 Predictions - the most senior people from multiple sectors in the Australian market share their forecasts for the year ahead.

__________________________________________________________________ 

Further Resources

  • Digital People - Forecasts for the year ahead - 2013 - 2012
  • MediaScapes - well-known visual guides to a growing range of media channels & industry landscapes including digital, cinema, tv, outdoor & agencies

__________________________________________________________

Other Pages of Interest

Subscribe to MediaScope's weekly newsletter

Add your information to the MediaScope directory - reach advertising buyers

Browse the MediaScope directory - over 3,500 listings - or try our FREE planning service

Connect with Us - Twitter - Facebook - Pinterest