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Census Statistics All Agencies & Marketers Should Know



The Census is undertaken every 5 years with the aim of providing an accurate and comprehensive overview of the Australian population.  The first release of results from the 2011 Australian Census was launched in June 2012.  The next release was in late October 2012. 

Below is a snapshot of useful statistics for agencies and marketers - as well as link to corresponding media options appearing within the MediaScope advertising directory.2011 Census Results for Agencies & Marketers

General Information...

  • Total Australian Population: 21,507,717
  • Total Males: 10,634,013
  • Total Females: 10,873,704
  • Median Age: 37
  • Families     5,684,062
  • Average Children per family     1.9
  • All Private Dwellings     9,117,033
  • Average People per Household     2.6
  • Median Weekly Household Income     $1,234
  • Median Monthly Mortgage Repayments     $1,800
  • Median Weekly Rent     $285
  • Average Motor Vehicles per Dwelling:     1.7

Australian Ethnic & Multicultural Population...

  • Over a quarter (26%) of Australia's population was born overseas and a further one fifth (20%) had at least one overseas-born parent.
  • The United Kingdom was the leading country of birth for the overseas-born population (21%). It was followed by New Zealand (9.1%), China (6.0%), India (5.6%) and Italy (3.5%).
  • For recent arrivals (those who arrived between 2007 and Census Night in 2011) India was the leading birthplace (13%). Closely followed by the United Kingdom (12%)
  • UK was the only European country in the top 10 birthplaces for recent arrivals. Seven of the remaining countries for recent arrivals were Asian. 

Religion within the Australian Population...

  • The growth of non-religious and non-christian religions continues to grow
  • 61% of Australian's recognise themselves as Christian
  • 7% of Australian's say they are Non-Christians
  • 22% of Australian's say they have No Religion

Same Sex Couples in the Australian Population...

  • 33,714 same-sex couples were counted in the Census - + 32% from 2006
  • 17,584 (52%) were male same-sex couples compared with 16,131(48%) female same-sex couples

Household Internet Connection...

  • From a total of 7,760,322 households....
  • 1,525,107 (19%) have no internet connection
  • 5,424,509 (70%) have broadband internet connection
  • 235,401 (3%) have dial-up internet connection
  • 303,047 (4%) state they have 'other' internet connection
  • 272,254 (3%) not stated

Australia’s Older Generations...

  • 3 million Australian’s are aged 65 & over - or 14% of population growing from 8% in 1971
  • Since 1971 People 85 years and over more than tripled, from 0.5% to 1.8%.
  • Women aged 65 & over – 54%.  Men aged 65 & over – 46%
  • Women aged 85 & over – 66%.  Men aged 85 & over – 34%
  • 57% of people aged 65 & over are married – 71% being men, 46% being women. 
  • 26% of people aged over 65 are widowed – 38% are women, 11% are men
  • 36% of people aged over 65 were not born in Australia
  • 81% of people aged over 65 identify a connection with a religion – mostly Christian (compared to 69% of all Australians)
  • 19% of older Australian specified a profound or severe disability

Australia’s Labour Force...

  • Australia’s total labour force of people aged 15 years and over consisted of 10,658,458 people - increase of 1,050,471 people from 9,607,987 in 2006.
  • 59.7% of Australia’s labour force reported being employed full-time.
  • 63.9% of Full time workers are male.
  • 28.7% are employed part-time where 67.9% were female.
  • 33% of people aged 15 years do not work including retirees, students and stay at home parents
  • ‘Professions’ are the most common industry at 21% which includes arts and media, business and human resources, sales, marketing and public relations, design and engineering, science and transport professionals
  • ‘Retail Trade’ is now the second highest industry of employment at 10.5% falling from 1st position in 2006.
  • Labourers now account for 9.4% of Australia’s labour force falling from 5th to 6th largest employment sector since 2006 – this includes cleaners and laundry workers, construction and mining workers, factory process workers, farm and forestry workers as well as freight handlers and food preparation assistants. 
  • Mining was the fastest growing industry of employment with a 65% increase since 2006 representing 1.8% of all Aust employment
  • Other top professions include Clerical and Administrative Workers (14.7%), Technicians and Trade Workers (14.2%), Managers (12.9%) & Community and Personal Service Workers (9.7%)

Australians Commuting to Work...

  • 60.2% of people reported they drive to work
  • 5.3% travel as a passenger in the car
  • The train has overtaken walking as the preferred method of travel increasing to 3.9% in 2011.
  • 3.7% of people walk to work declining from 4% in 2006
  • Other popular methods of travel to work include travelling by bus (3%), truck (1%) and bicycle (1%)

Australians and Higher Education...

  • People completed a Postgraduate Degree rises from 413,093 in 2006 to 631,121 in 2011 – an increase of 52.8%
  • 27.2% increase in people completing a Bachelor Degree, from 1,840,663 in 2006 to 2,340,509 in 2011
  • Management and Commerce degrees accounted for 18% of degrees and Engineering and Related Technology degrees accounted for 15.6%
  • Three quarters of those who reported either Health (77.6%) or Education (75.3%) as fields of study were females.

 

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