There are many options available to both advertising buyers and website owners through online advertising sales representation agencies and networks in the Australian market. 

For advertising buyers these agencies and networks allow you to achieve reach and scalable buying efficiencies across multiple or individual vertical markets/genres and websites.

For websites selling advertising, outsourcing either all or a part of your advertising sales and partnering with an online sales agency is a worthwhile option in the following circumstances:

  -You manage your own ad sales but have unsold online advertising inventory which could be monetised. 
  -You do not have the necessary in house expertise and resources to manage advertising sales
  -Advertising is not your core business but can be an incremental revenue stream

  Each sales representation agency and network will have its own criteria and audience/traffic thresholds when accepting partner sites.  Website owners should generally have low revenue expectations in a fairly volatile and evolving online advertising market.   

IASH is a voluntary industry organisation for online sales representation agencies and networks.  They have developed a code of conduct for agencies to adhere to - IASH members are highlighted in our guide by *

We have split the guide into 3 general sections with some cross over as their services evolve and diversify in line with an ever changing market:

- Website Sales Representation Agencies
- Vertical and Specialist Sales Representation Agencies 
- Performance Networks & Ad Exchanges

In such a fast moving media landscape this guide is not definative and will evolve and expand over time.  If you have any comments or would like to be added to this guide please get in touch

Website Sales Representation Agencies – offers advertising solutions on their partner sites and newsletters generally on a CPM (cost per thousand) or sponsorship basis

•  - Postclick* - offers media agencies and advertisers innovative, fully-optimised internet marketing solutions
   - MaxInteractive* - specialising in premium and network site advertising
  
•  - Brand New Media - category specific and network advertising options
   - Ad2One*
   - 3dinteractive*
   - Digital Network Sales*
   - MediaSmart
  

Vertical & Specialist online sales agencies – offers advertising on partner sites usually within one market vertical

•  - The Ad Network – real estate network looking for more partner sites.  Also offers tips for websites wanting to monetise through advertising
   - Catch Media Group - network of over 300 international sites 
•  - Nuffnang - bloggers network
   - Gourmet Ads – network of international food related sites & blogs
   - AdTorque - network of international motor vehicle sites and blogs
   - SheSpot - network of sites reaching women
   - Socialista Media - network of fashion sites
•  - Populace Media - Youth, arts, culture & entertainment network
•  - Digital Niche - network of sites within several key market verticals or genres
•  - Push and Play Digital - advertising and marketing network specialising in music, entertainment and lifestyle
•  - Trango Media - builds and manages online vertical networks in sport (Action Sport Alliance) and retail (retail therapy network) genres
•  - Sound Alliance - gateway to reach Australia's youth aged 18-29 across a network of online brands

Advertising Networks & Ad Exchanges – generally sell high volumes of performance or response based advertising which is optimised across their network of partner sites

•  - Gorilla Nation
   - Tribal Fusion
   - Microsoft Media Network
   - Adconion*
   - AdKnowledge
   - FunBox
•  - iCnNetwork - Aust's largest retail advertising network
•  - DGM

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