To help advertising buyers and sellers stay up to date with a constantly changing market, develop sales strategies and generate advertising revenue we've produced a range of articles, resources and guides.... 

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Advertising Buyer & Seller Survey Results - in mid 2011 MediaScope and Talking Media Sales joined forces to ask advertising buyers and sellers about their daily challenges.  We attracted some interesting results

Advertising Sales Tips From Media Owners - tips and insights on working with advertisers from independent and niche media owners.

Guide to Digital Sales Agencies, Networks & Automated Ad Trading Platforms  - a short slideshare overview for buyers and sellers to keep track of this fast evolving landscape (Updated August 2011)

Difference Between Advertising, Marketing & PR - a funny look at the differences between these segments of the broader marketing industry 

MediaScope in the News - an overview of various media mentions and interviews

MediaScope's Top Picks of the Week - each week we link to interesting articles and news on advertising & media from here and around the globe - here's a quick overview of all 'top pick' articles. 

How to Make Your MediaScope Directory Listing Work For You - 8 tips to attract MediaScope's increasing audience of agency buyers, direct marketers and sme's to your listing.

7 Questions All Advertisers Should Ask - and Media Should be Prepared to Answer - find out the key questions to ask media when deciding where to place your advertising spend

Digital People Profiles - MediaScope has profiled over 70 digital media industry throught leaders as part of a regular and highly popular Q&A series for industry site - Digital Ministry.

Media In Focus - where successful independent and niche media owners offer an insight into their advertising opportunities and how they manage their advertising sales

 11 Advertising Sales Tips - practical solutions to consider for managing and generating advertising revenue for media owners and publishers

A-Z Guide to Beyond Mainstream Advertising - during November 2010 we created an A-Z list of advertising options with a focus beyond mainstream.  Each day in November we promoted a different advertising option within our social network.

Advertising Sayings & Quotations - an interesting list of quotations and sayings surrounding the world of advertising - some from the most famous (or infamous) icons in the industry.....

Guide to Generating Online Advertising Revenue - if you have a website could you consider monetising through advertising?

Guide to Online Sales Representation Agencies and Networks - are you a buyer looking for advertising opportunities or an online media owner wanting to outsource all or part of your online advertising inventory?  Our handy guide lists all online agencies and networks in the Australlian market.

Guide To Your Website Statistics - what website statistics should - and shouldn't you - be quoting to advertising buyers?  Our Guide will help.

Your Advertising Media Kit - Hit or Miss? - we share our top tips on producing the best media kit to promote to advertising buyers

Guide to the Best Advertising Magazines & Sites - to help you stay up to date and informed on advertising, marketing, sales, media opinion and news in the Australian market

Guide to Passive Online Revenue Streams - MediaScope's guide to advertising options which are easy to implement, manage and could become a part of your revenue mix

Online Advertising Terminology - terms and definitions used in digital marketing and sales

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