PayTV Advertising - Terms & Definitions

When placing advertising on PayTV there are a range of terms used specifically for their media channel.  Please scroll down for a comprehensive list of terms and definitions....

Advertisement - the Spot, Special Advertisement, Display, trade promotion and other branding, promotional or advertising material that you have requested to be published, uploaded, made available, produced and/or aired on PayTV

Bonus - advertising placed at no charge to you as part of, or to support, a Campaign;

CPM - cost per Thousand, being the cost of reaching 1,000 people in the specified target audience

CPT - cost per TARP is the cost of reaching 1% (or 1 TARP) of a specified target audience;

Delete and Charge - the booked Advertisement is deleted and you are still charged for the amount of that advertisement.  This occurs when a cancellation is requested and the set cancellation deadline has passed

Discount - any discount specified in the Schedule, an Insertion Order, Media Booking Report and/or Proposal;

In-Programme Product Placement - means the exposure or reference within the programme referring to any product branding, demonstration and usage;

Makegood - placing an Activity at no charge to you to compensate for performance under delivery or an error due to our fault occurring within a Campaign;

Projections - the average number of people within the given demographic watching at any given time a particular channel; programme or timeslot;

Rates - the rates applicable to our performance of the Services as provided by us and approved by you at the time of booking;

Special Advertisement- a Spot or sponsorship aired during a sporting or special event programming

Specific Requirements - requests such as peak or off-peak day part splits, first and last in breaks, top & tail premiums, solus breaks, channel and time selections;

Sponsorship means an association with a channel that gives an Advertiser particular visibility and integration. This can include a negotiated level of

Sponsorship Exclusivity - granting an Advertiser certain restrictions or rights to limit competitive Advertisers within their selected product or service category;

Spot - any Advertisement, commonly referred to as a “commercial” for television;

TARP - means the 'target audience rating point' for television, being a specific demographic audience expressed as a percentage of that demographics potential audience;

Thousand - in relation to PayTV, has the same meaning as Projections;

Time-Shifted Channel - the channel broadcast with a time offset from the main broadcast channel

• - See MediaScope's PayTV directory listings
• - See MediaScope's PayTV Advertising Buying Guide

Glossary Contributor:  Ben Allman from Multi Channel Network (MCN) which sells advertising across Foxtel PayTV Stations.  See MCN's listing with MediaScope

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