Lean-back advertising options

Passive advertising revenue streams for your site, blog & e-newsletter

As an online publisher or blogger, attracting predominately Australian traffic, you can create an advertising revenue stream by incorporating these passive or low managed opportunities into your website and e-newsletter.

These passive revenue streams are based on a performance payment model where you are paid a small amount each time the advertisement or text link is either clicked on or a product is purchased by one of your site's users. The advertising $$$ you attract is mainly dependent on the amount of traffic you can expose these ads to.

Here's a brief overview of businesses offering passive revenue opportunities.  Each will have its own criteria about the type of sites and blogs they partner with:

Google Adsense – Place text or display advertising on your site, mobile content and/or RSS feeds.  You are paid each time the Google Adsense advertisement is clicked on.  Google provides an informative tour to find our more about this easy to set up revenue option.

There are some relatively new opportunities entering the market which are worth a look – for both publishers and advertising buyers......

CC Media (Catalogue Central) - Promote relevant retail catalogue advertising to your audience and receive revenue each time these advertisements are clicked on.  CC Media are seeing publishers specifically drive traffic to their catalogue advertising to ‘earn instant money’.

For advertising buyers and marketers in the retail industry CC Media can offer reach across a growing network of partner sites.

 Affiliate Advertising – Websites promote products and services from other businesses through various forms of online display advertising and receive a commission payment when a purchase is made by one of your website users or members.

For advertising buyers affiliate advertising can present a nil risk strategy to increase reach across a number of sites and drive sales.

Here are some businesses offering affiliate programs for online publishers:

DGM Marketing 
Commission Monster
Clixgalore
Check My Stats

Depending on the market your website targets there may be a suitable affiliate program available to you. As an example Strawberrynet.com (the beauty retail site) offers an affiliate program and may be appropriate for womens lifestyle websites.

If you attract a large overseas audience there are many affiliate opportunities available which can be found through a google search

You could also outsource your online advertising sales to a sales representation agency.  For further details on this option and a list of these agencies, please see MediaScope's Guide to Online Sales Representation Agencie

Online publishers should have low expectations with these passive revenue options and ensure you do your homework to see if they suit your business and your users.  Overall, they can offer an incremental revenue stream which can be an easy to manage part of other commercial and monetisation strategies.

More and more online publishers of all sizes are diversifying revenue streams both within and beyond advertising.

Do you have any other passive advertising revenue streams to add to our list?  Please get in touch

 Other Pages of Interest:

See other MediaScope articles and guides - on managing and attracting advertising revenue

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