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resources & services
FOR MARKETERS & AGENCIES...
FOR MEDIA OWNERS & AD SELLERS...
- State of the Media
- Q&A Profiles & Predictions
- Advertising & Media Books
- Peggy's & Don's List
- NBN Open Letter
'MediaScapes' are well known guides - exclusively produced by MediaScope - as visual roadmaps to the entire Australian commercial media and advertising landscape. They are updated in real-time in line with market changes.
MediaScapes are handed out at events, appear in presentations and on office walls throughout the industry - and were published in the PricewaterhouseCoopers 2015 Entertainment & Media Outlook Report as a complement to each of their analysed media channels.
New MediaScapes are continually created based on the evolving Australian media market. We can also create MediaScape's upon request for your specific market sector.
The full deck of updated MediaScapes is made available to MediaScope's Partners each month - see details here.
All businesses appearing in the MediaScapes have an on-the-ground presence in the Australian market.
Scroll down to access and view 19 MediaScapes representing all channels in the Australian media landscape...
Australia's Mainstream Media Market - with increasing speculation surrounding media ownership rules we keep track of this changing market
Digital Media Trading Market - well known overview which keeps track of the fast evolving Australian digital media trading landscape (updated to the MediaScope site at least once a month - subscribe to MediaScope's newsletter for updates)
- Also see Digital MediaScape YOY comparison - 2010/2011/2012/2013/2014/2015 - for an overview of the fast changing nature of this market
- Online Advertising Expenditure - we've tracked advertising expenditure in the Australian market from 02/03 - 13/14. Interesting trends
Programmatic Workflow - visual map showing the 'flow' of programmatically served impression between consumer, media, agency and marketer.
The programmatic workflow MediaScape is sponsored by:
Rocket Fuel - a leading programmatic marketing platform that harnesses the power of artificial intelligence to provide unparalleled return on ad spend. Over 1500 of the world's leading brands work with The Rocket Fuel Digital Marketing Hub(™) connecting DMP and DSP capabilities for a holistic programmatic approach to power campaigns across every digital medium - display, mobile, video and social media.
Mobile Digital Media & Advertising - map highlighting vendors in the fast growing mobile media landscape
Women's Digital MediaScape - map of the increasingly competitive Australian digital women's media landscape
Also see the Men's Digital MediaScape
TV Media & Advertising - overview of the commercial segment of this traditional but fast changing media landscape
Radio Media & Advertising - visual overview of radio media landscape Australia wide (commissioned by The Media Federation of Australia)
Press Media & Advertising - overview of newspaper publishers Australia-wide (commissioned by The Media Federation of Australia)
Magazine Media & Advertising - overview of magazine publishers Australia-wide (commissioned by The Media Federation of Australia)
Magazine Supply Workflow MediaScape - the interesting story of magazine over-supply in the Australian market
Outdoor & Mobile Billboard Media - comprehensive overview of this sector including aerial, scooter & taxi advertising options
Outdoor Media & Billboards By Location - comprehensive guide to advertising options by venues such as shopping centre, carparks, petrol station, airports - & more
Cinema Media & Advertising - overview of cinema advertising options Australia-wide - including a cinema buying guide with practical information on buying media in this channel
Industry Organisations & Audience Measurement - handy overview of Australian industry associations representing all media channels & audience measurement platforms
Media Agencies by Holding Company - in the Australian market
Major Independent Media Agencies - visual guide to Australia's largest independently operated media agencies
Creative Agencies - maps of agencies in the Australian market - both within major holding companies and independent
Content Marketing - a new MediaScape tracking this fast moving and increasingly important sector
Training & Recruitment Landscape - an overview of businesses, organisations, universities and colleges with initiatives addressing this key industry challenge
Best Advertising Magazines & Sites - stay up to date and informed on advertising, marketing, sales, media opinion and news in the Australian market
TrinityP3 Expertise - This MediaScape has been produced specifically for the leading Strategic Marketing Management Consultants in APAC - TrinityP3 - to highlight their industry tech expertise across major companies
PwC's 14th Annual 2015 Entertainment & Media Outlook is now available!
The Outlook Report contains commentary, five year historical & forecast revenues for 11 key Media segments including television, internet, outdoor, radio, publishing & more. This year's edition throws a spotlight on "Innovation in Australia" & includes perspectives from industry leaders. The MediaScapes also appear in the Outlook Report as a complement to each Media segment.
Other Pages of Interest
- We Are Media & Ad-Tech Sales - Linkedin group exclusively for media & ad-tech sales specialists. Hosted by MediaScope
- Newsletter - stay up to date on media industry news and opinion by joining over 2,200 media and advertising 'influentials' who receive MediaScope's newsletter each Friday morning
- What's On - we keep track of the most worthwhile events, training, surveys & awards for the media market.
Articles & News
- Are You Looking for Advertising Sales Representation?
- 2016: Ad & Media Market Predictions
- NBN Open Letter
- Replay of Friday's Live Chats
- Digital People from 2010 Review Their 5 Year Forecasts
- mLab 2016 Event Wrap
- Brains Trust: Industry Skills Shortages
- MediaScapes - Maps of Aust's Media Landscape
- 30 Women in Media Q&A Profiles
- Weird Places to Advertise
- Must Read Media & Advertising Books