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Media Profiles - The Voice of the Australian Industry...



Over the years MediaScope has regularly shared views and opinion from professionals involved in all aspects of the Australian media, marketing, advertising and publishing industry through a range of Q&A series including Digital People, Women in Media, Brains Trust and State of the Media.

Over the years we've tapped into the views of over 300 of our industry's most successful, experienced and senior people.

 

Digital Ministry Q&A ProfilesDigital People Profiles - From 2009 to 2013 MediaScope profiled over 100 of the most experienced and well known people in digital media through industry trade site - Digital Ministry

One of the questions asked in the Digital People Q&As was to share 5 year forecasts - so 5 years later we've asked 'Digital People' to review their answers and look ahead another 5 years.  Fascinating results!

Digital People 2011 - 5 Years On - in 2016 we asked 'digital people' from 2011 to reflect on their answers from 5 years ago and offer their forecasts for 5 years ahead. 

See Digital People 2011 - 5 Years OnSimon Corbett, Iain MacDonald, Tony Faure, Paul Fisher, Lee Stephens, Ellie Rogers

Digital People 2010 - 5 Years On - in 2015 we asked 'digital people' from 2010 to reflect on their answers from 5 years ago and offer their forecasts for 5 years ahead. 

Digital People 2009 - 5 Years On - in 2014 we asked 'digital people' from 2009 to reflect on their answers from 5 years ago and offer their forecasts for 5 years ahead.

Also see:

Q&A with the IAB's Randall Rothenberg - during his 2015 Australian visit the head of the IAB in the US shared his views with MediaScope

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Women in Media Q&A'sWomen in Media Q&A's - the most senior and experienced women in the media, marketing, publishing and advertising industry highlight their careers and their views on our industry - See over 25 Women in Media Profiles

Peggy's List - an initiative ensuring more women contribute to our industry events and trade media commentary.  More details here...

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MediaScope - Predictions for the Media Year AheadMediaScope's Predictions - senior media professionals from multiple media channels share their predictions for the year ahead

2017

2016

  • 2015 (inc mid-year review)

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Brains Trust - MediaScope's network comments and shares advice on topical industry issues....

Q&A with the IAB's Randall Rothenberg - during his 2015 Australian visit the head of the IAB in the US shared his views with MediaScope

 What do You Like About Working in Media - Leaders in media agencies and publishers tell us what they like about working in media and why it's a good career choice.

 Coming to Australia MediaScope's network offers advice to media businesses entering the unique Australian market

 Can our Industry Support a Long Term Career? - with increasing awareness of the impact of our ageing population & raising of the retirement age we ask if our industry does offer long term career opportunities or are we really just for the under 35's?

 Future of Media Sales - we've asked the MediaScope network 'How do you see media sales developing over the next 5 years and what should media sales specialists do to prepare?'

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State of the Media Profiles - a growing Q&A series where people talk about their businesses, share their general views on the state of the media and comment on our industry's challenges and opportunities.

Site Tour's Michael Scruby - Founder of out of home programmatic platform talks about his entry into this market, his pilot program with Cadreon and future plans.

Peter Miller - from Adstream - shares his views on the state of our industry

Tim Addington - ex B&T editor - talks about the State of our Industry's many Awards 

An Anonymous Media Sales Specialist - shares views on dealing with media agencies
 

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Other Pages of Interest

  • MediaScapes - well-known guides mapping the entire Australian commercial media landscape - including digital media, television, radio, print, outdoor, media agencies & more.  MediaScapes appear on office walls throughout the industry!
  • Newsletter - stay up to date on media industry news and opinion by joining over 2,650 media and advertising 'influentials' who receive MediaScope's newsletter each Friday morning
  • http://www.mediascope.com.au/sites/all/themes/mediascope/images/icons/me...); margin: 0px; line-height: normal; font-family: Verdana;">What's On - keep track of the most worthwhile events, training, surveys & awards for the media market.