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The Australian edition of FourFourTwo has become one of the country’s most respected football brands. Fans, players and industry members all turn to FourFourTwo because they know it is the best place to find the latest news, exclusive interviews and features written with humour and flair.
FourFourTwo's Target Market
Football fans, players and industry members all turn to FourFourTwo. Although the Australian edition pays special attention to the A-League, it still covers the international game, with interviews and features from players around the globe, playing in different leagues. We convey the passion that players, fans and us alike feel for the game in one humorous, opinionated and authoritative magazine.
- 75% of our readership passes their magazine to at least one other person
- 42% of our audience has watched their A-League team play away
- 73% have followed a match live on our website
- 44% of our audience plays football once a week or more
Editor in Chief
Paul has been a journalist for 15 years, starting out out IPC Magazines in London on football mags 90 Minutes and Shoot!. He moved to Australia in 1999, working for travel publication TNT Magazine before joining Haymarket in 2005 as launch editor of Australian FourFourTwo.
Andy has over 15 years experience football publishing. He has worked in Europe, the US and Australia for VNU, Ziff Davis and for the last 7 years Haymarket Media.
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