FourFourTwo's Target Market

Football fans, players and industry members all turn to FourFourTwo. Although the Australian edition pays special attention to the A-League, it still covers the international game, with interviews and features from players around the globe, playing in different leagues. We convey the passion that players, fans and us alike feel for the game in one humorous, opinionated and authoritative magazine.

QUICK STATS...

• 75% of our readership passes their magazine to at least one other person
• 42% of our audience has watched their A-League team play away
• 73% have followed a match live on our website
• 44% of our audience plays football once a week or more

FourFourTwo's Team

Paul Hansford
Editor in Chief
phansford@haymarketmedia.com.au

Paul has been a journalist for 15 years, starting out out IPC Magazines in London on football mags 90 Minutes and Shoot!. He moved to Australia in 1999, working for travel publication TNT Magazine before joining Haymarket in 2005 as launch editor of Australian FourFourTwo.

Andy Jackson
Publishing Director
ajackson@haymarketmedia.com.au

Andy has over 15 years experience football publishing. He has worked in Europe, the US and Australia for VNU, Ziff Davis and for the last 7 years Haymarket Media.