Atomic's Target Market

'Atomicans', as our readers like to call themselves, are hardcore tech enthusiasts, overclockers, modders, tweakers, uber gamers, nerds, geeks, and most importantly early adopters, IT Mavens, Key Influencers, massive tech/games consumers who live for the ultimate gaming experience.

They are smart and educated, often industry professionals themselves. They are hardware evangelists, who insist on keep abreast – and owning – the latest and fastest hardware.

We also cater for members of the public who hunt for the very latest game titles on every platform and level.

QUICK STATS...

• 56% are aged 18-34 years old 
• 78% of readers are male 
• 62% have referred a product to a friend, colleague or family member 
• 80% defined themselves as being a frequent upgrader or experienced modder
• 73% have bought a product as a result of reading Atomic

Atomic's Team

David Hollingworth
Editor
dhollingworth@haymarketmedia.com.au

Just one of the many David’s that haunt Atomic HQ, though he is easily the most handsome. This particular one has been in the tech writing biz for over fifteen years, covering everything from Mac software to digital photography to PC gaming.