In Focus - RedTxT

Your Name & Position:  Russell Morris - Director Strategic Partnerships
Your Business Name:  RedTxt.com.au Pty Ltd

Launched:  July 2007 

Staff: 5

See RedTxT's Listing in the MediaScope Directory

 What is your experience and background?

I have 20 years in media, sports marketing & sponsorship procurement and management. As Direct Sales Manager at Triple M radio this taught me how media advertising operates for both client and the publisher. Javelin Australia are a PR company specialising in sports sponsorship leveraging and maximising ROI on a clients investment. Marketing Manager at St Kilda Football Club required urgent sponsor funds and here we worked closely with corporate clients and worked to maximise returns for them across the Saints brand.  Skins Compression were originally a sponsor at St Kilda FC and I was asked to manage their whole sponsorship program nationally.

How and why did you start RedTxt?

The Sports Industry was screaming out for a simple SMS solution to inform players and officials with urgent information about their leagues, clubs and teams.  We then built a program to provide a simple solution to allow sports leagues (publishers or owners of content) to send this information to their members - all FREE. On the condition they were willing to accept advertising on the SMS and this then provided a ideal platform for for advertisers to reach audiences via SMS.

How? We built the first integrated ad-server for SMS messages.

What features & benefits do you offer advertisers?

- Fully qualified audience of over 100,000 mobile numbers that have opted in to receive regular SMS messages that carry a sponsors' or advertisers' message.
- Advertisers are able to customise their message based on audience segments
- Advertiser's message can contain links to mobile web sites and call centre numbers for call to action campaigns

Can you outline the good and the bad about being an independent media business?

Good - Highly flexible and adaptable to meet clients' needs
Bad - If there is one bad thing it is we are small and many large corporations may not take us seriously

Please outline your sales structure?

I sell RedTxt by knocking on doors, cold calling and generally selling myself to get a presentation.

What tips can you offer when dealing with advertisers?

Do not promise anything you cannot deliver!

What advice would you offer to anyone thinking of starting a commercial media business?

Test it, test it and test it again and seek advice from industry experts.

Where do you get your business information from?

Ad News, Mumbrella, B&T

Would you like to be profiled like RedTxt?  Please get in touch

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