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Essentials Magazine

Highly photographic and evocative publication focusing on high-end culinary, culture and adventure across the tourist playgrounds of Victoria, A.C.T and New South Wales.

Regional focus, urban sensibility

With a particular flair for the sensory, Essentials Magazine uncovers the largely undiscovered gems of Victoria, A.C.T and New South Wales – from Melbourne through the Yarra Valley, up the North-Eastern gourmet food to alpine ski locations, and across to Canberra and Sydney. Special attention is paid to dismantling pre-conceived myths about country areas, highlighting the international relevancy of Australia’s forward-thinking tourism and cultural entrepreneurs.

La dolce vita

Despite distributed free-of-charge to the reader on a quarterly seasonal basis, Essentials Magazine looks – and feels – uncompromised in its quality. Each issue comes printed on luscious, full colour, premium, high gloss pages that beg to be touched. The magazine’s heart and head office is in the country, but its reportage is fully aligned with the best of international and capital city food, art and travel.

Examples of clients and articles include:

Chefs: George Calombaris, The Press Club/Master Chef; Neil Perry, Rockpool; Gordon Ramsay Australian art: Charles Blackman, Albert Tucker, Sidney Nolan, Ivan Durrant in-conjunction with National Gallery of Australia, Canberra, NGV (Vic), National Portrait Gallery (Canberra), as well as major regional galleries such as the Benalla Art Gallery, King Valley; Plunkett Fowles, Strathbogie Ranges; Giaconda Wines, Beechworth; Mac Forbes, Yarra Valley. Local/international travel and accommodation: Svarmisk Resort, Dinner Plain Alpine Resort, Mt Hotham Alpine Resort, The Buckland – Luxury Retreat, Villa Gusto, Hatton Hotel, South Yarra, Crown Towers, Melbourne.

The experience continues to grow

Since its first edition in 2006, Essentials Magazine has consolidated a readership of over 20,000 units distributed in approximately 180 locations, such as cafés, gourmet food stores, boutique bottle shops, hotels, art galleries, resorts and restaurants. According to recent surveys, four out of five people read the magazine from cover to cover. The marketing sales message within articles and display adverts has proven both trusted and welcome by readers.

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Business Information

Essentials Magazine

PO BOX 967, Benalla, Victoria 3672

Ph: 03 5762 3485

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Last Updated: 11/12/10

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