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beautyheaven.com.au

Beautyheaven is Australia’s largest beauty community – the place where Australian women come to share their love of beauty via product reviews, forums and interactive content. A comprehensive reviewable beauty and health product database with over 70,000 consumer reviews is combined with a daily stream of up-to-the-minute beauty news to deliver a credible and trusted pre-shop research tool.

Target Market

There are two key types of beautyheaven visitor:

The beauty expert & influencer – loves beauty, passionate, social, vocal, influential

The pre-shop researcher – intelligent, solution orientated, educated, savvy

 - 79.8% use beautyheaven to research products before they go shopping

- 76.5% of members have bought a product after reading a review

Advertising Opportunities

- Annual product listings in pre-shop directory
- Display – 728x90, 300x250, skinning and peelback/pagecurl
- Sponsored content
- Weekly newsletter sponsorship
- Sponsored video content
- Competitions and integrated promotions
- Seeding among key beautyheaven influencers
- Sampling- Annual premium salon listings
- Category-targeted display, integrated content, video and skinning/takeover opportunities: Skincare, Make-up, Hair, Body, Perfume, Hands, Feet, Dental, Mum & Baby and Health & Wellbeing.
- Solus email

Benefits to Advertisers

- Highly targeted, engaged and receptive audience of beauty addicts and women who are actively researching where they will spend their beauty dollars

 - Opportunity to stimulate powerful word-of-mouth recommendations between women for your products and services

 - Beautyheaven has a proven track record and depth of knowledge in connecting beauty, health and fashion brands with women

Technical Specifications

- Standard IAB ad sizes
- 3rd party adserving (Doubleclick)
- Post-campaign reporting

"...the reviews on this site have become my bible. I no longer buy anything unless ive checked it on here first!" sarahnh91 (cranbourne, Australia)

" I absolutely love beautyheaven... it has transformed they way I make my purchases, I now come here before the shops." Myzteeq (Prestons, Australia)

"It is the comments from BH members that sets this site apart from the rest. Let's face it...all manufacturers will tell you there product is the best! These days its the unbiased opinion of the consumer which holds more weight for me in making the decision to try something new; especially if it sits outside my usual brand range." Oriental Angel (MILE END, Australia)

Categories:

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Business Information

beautyheaven.com.au

Suite 11, 7 Rosebery Place, Balmain NSW 2041

Ph: (02) 9555 9520

Quick Links

 

Last Updated: 03/11/11

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ABA AUDITED SITE

  • 5,540 Avg Daily UBs
  • 131,867 Monthly UBs
  • 1,136,475 Page Imps
  • 1.51 Avg UB Freq
  • 4.34 Avg Session Dur
  • Oct 11 Month of Stats

Source: ABA Audited - Nielsen Online, MI, Domestic