The MediaScope Digital Advertising Network

A new incremental - low effort - advertising revenue stream for websites, blogs & newsletters to complement their current monetisation mix.

Become a MediaScope Partner Site Today - Maximise Ad Revenue - Start Earning Straight Away

See our brief Powerpoint Introduction - scroll down the page for more comprehensive information - or contact us directly to discuss -

• What is the MediaScope Digital Advertising Network?
• What is MediaScope?
• How does this new network - work?
• How is this network different to others?
• What sites are suited to become MediaScope partner sites?
• How much traffic do I need to become a MediaScope partner site?
• Can I use this with other digital advertising options?
• What advertising types & placements will appear on my site?
• How will my site and audience be sold?
• What about privacy for my site’s users?
• How do I monitor advertising and revenue?
• How much money will I earn?
• What are the payment terms? 
• How do I become a MediaScope partner site?
• Contact MediaScope

Any other questions? - please get in touch 

• Read our article - Maximise Your Online Revenue by Developing a Multi-Tier Monetisation Mix
  

What is the MediaScope Digital Advertising Network?

A new advertising trading network connecting digital media owners with advertising buyers...

• For digital media owners – this is an opportunity to become a network partner and add an incremental, low effort, revenue stream to your website, blog and newsletter monetisation mix.  You add a unique code to your site (easy) – we do the rest.
• For digital advertisers – easily buy performance and brand based advertising at scale across a growing network of quality consumer and business digital platforms.

What is MediaScope?

MediaScope is Australia’s most comprehensive directory of niche, alternative and emerging media with over 3000 advertising options in multiple media channels, audience genres, venues and geo-locations.

Over 1000 websites appearing in MediaScope can now add an incremental, easy to manage, revenue stream through this new digital advertising network.

MediaScope was founded by long time and well known advertising professional – Denise Shrivell - read about Denise here.

How does this new network - work?

MediaScope has partnered with The Performance Network (part of BeyondD - owned by Beyond International) who will represent MediaScope's partner sites to media buying agencies and direct marketers - through their established and growing sales teams. 

As a MediaScope partner site you will be supplied with a line of unique code to add to your site.  The Performance Network will match advertising buyers with your audience and serve their ads to your site’s unique code through their world class-proprietary advertising serving system.

You will be emailed as each campaign goes live on your site with the option to immediately opt-out.

How is this network different to others?

• Low Effort - This is a 'lean back' advertising revenue option where you add some unique code to your site (easy).  We do the rest.

• Flexible - You can use this monetisation option with others - it is not an exclusive arrangement.
  

• Control - You have full control on the campaigns you run on your site.  As each campaign goes live you will receive an alert email - you can choose to opt-out of the campaign at anytime.

• Mix of Placements/Revenue Models - a range ad sizes and performance, display and high yield lead generation advertising can be placed on your site.  Ad sizes (leaderboard and/or medium rectangle) can be placed in your existing site placements - or you can create additional placement(s) on your site.
  

• Transparent - you will have full access to your unique partner area on a world-class proprietary ad serving system where you can monitor previous, current and future campaign activity - as well as all revenue paid & owed.

• Established - we've partnered with one of Australia's largest digital advertising sales agencies who have established and growing sales teams with contacts into agencies and direct marketers

• Personal Contact - you have personal and direct contact with MediaScope's founder who will be responsive and communicative in all matters regarding advertising appearing on your site.  We are not faceless.

• Exclusive Offers - partner sites will have access to MediaScope’s range of opportunities, information, resources & services to help build your media business and increase your advertising revenue.  We want you to succeed and will work with you to get there.   See information on the range of exclusive products and services we've sourced for MediaScope partner sites to date.

• Earn Straight Away - as soon as you become a MediaScope partner site and the ad serving code is applied correctly to your site - you should start earning incremental revenue.

 What sites are suited to become MediaScope partner sites?

• - Traditional offline publishers & on-line media businesses who’d benefit by adding an incremental low effort online revenue stream into their broader monetisation mix

• - Independently owned websites, blogs and online magazines whose core expertise is not advertising sales

• - Classified or directory focussed sites with unbooked advertising inventory

Can I become a MediaScope partner site with other online advertising options?

Yes you can! In fact, depending on your target market, traffic etc, we recommend you implement several revenue streams (both advertising and non-advertising) to successfully monetise your site. 

This can be considered an incremental revenue stream run in conjunction with other advertising - which requires little or no management or involvement from you - other than initial set up and then opting out of campaigns that you do not wish to run. 

Overall this allows you to successfully monetise all of your inventory - remnant and unbooked - while you concentrate on running the rest of your site, creating content and attracting other forms of revenue.

• Read our article - Maximise Your Online Revenue by Developing a Multi-Tier Monetisation Mix

How much traffic do I need to become a partner site?

Doesn’t matter – we are more looking for engaged and loyal audiences around quality and compelling content within multiple market genres.  No matter how large or small your traffic we’d like you to join this new network - though, the nature of digital advertising generally means the more traffic you have the more revenue you will generate.

What advertising types & placements will appear on my site?

A variety of advertising options can appear on your site, blog and newsletter. It is completely up to you which placements you run. Advertising can be run within your existing advertising placements – you will not need to undertake any site development - other than adding some unique code (easy).

- Performance Ads – Leaderboard (728x90) or Medium Rectangle (300x250) ads which appear on your site.  Advertisers pay each time one of their advertisements is clicked on by your site’s audience.

 - Display – Leaderboard (728x90) or Medium Rectangle (300x250) ads which appear on your site.  Advertisers pay on a cost per thousand (CPM) basis.

- Co-Registration -  users subscribing to your site or newsletter are also asked to subscribe to various offers from advertisers

- Newsletter – Leaderboard, medium rectangle, exclusive direct mail and text advertisements inserted into your newsletter and sent to your data base

  You will have complete control and over the advertising types and placements appearing on your site and can opt-out of individual campaigns at anytime.

These advertising types and placements will continue to evolve in line with a fast changing market. You will be updated as new advertising options are developed with the choice of participating.

Depending on the briefs attracted you may also be contacted for more tailored advertising campaigns to appear on your site.

How will my site and audience be sold?

Your site’s audience will be aggregated with other sites in your general market genre and sold through the The Performance Network sales teams and automated networks. 

Your site’s name, logo and url link will also appear on a list which can be made available to advertisers if requested. 

You may also be approached regarding tailored advertising campaigns depending on specific advertiser needs - though this is not the core focus of the MediaScope network in the early phase.

What type of advertising will appear on my site?

Your site will be categorised into your general market sectors with other network sites.  Advertising buyers purchase aggregated audiences sector rather than specific sites.  It is our aim to display relevant advertising to your audience.

We do not accept advertising from inappropriate businesses such as adult services and gambling. 

You will be notified as each campaign goes live on your site with the ability to opt-out as a final safeguard that your audience is only seeing advertising which your regard as suitable to them.

What about privacy for my site’s users?

Cookies and tags are not used - visitors of your website will not be identified by behaviour or any other means.  Your site visitors can choose to opt-in to various relevant opportunities offered by network advertisers.

How do I monitor advertising and revenue?

You will have full access to your unique page within The Performance Networks' advertising serving system where you will see previous, live and planned campaigns as well as the status of revenue you have been paid and are owed.

You will be contacted via email as each campaign goes live on your site.   You can choose to opt-out of each campaign at anytime.  Simply - if you don’t think the advertising suits your audience – don’t run it.

How much money will I earn?

Good question. Take a deep breadth while we breakdown the fees and commissions: 

• The Performance Network takes 50% of all advertising revenue.  From this they pay all upstream agency commissions and advertising serving costs which is typically being 5%-35%.  This leaves them with between 15% and 45% as a fee (average:30%).

• Network partner sites are then given the other 50% of all advertising revenue from which MediaScope takes a 10% management fee.

Network partner sites are also given access to a growing range of exclusive special offers

This should be regarded as an incremental revenue stream which can be run in conjunction with your own in house sales campaigns and any other advertising through digital sales representation agency or advertising networks.

As a general rule the more traffic you generate the more revenue you will earn.

What are the Payment Terms?

You can monitor advertising campaigns and revenue in real time through access to your unique area within The Performance Network's proprietary advertising management system. 

MediaScope - as your network manager - will forward your payment directly into your account 45 days after the end of each month's campaign appearance.

How do I become a MediaScope partner site?

Once you've agreed to become a MediaScope partner site (in conjunction with The Performance Network) we will pass on some code which can be easily added to your site. Full instructions on adding this code to your site will be provided.

See our brief powerpoint presentation or get in touch with MediaScope’s founder directly for more information or to get up and running straight away –

• denise@mediascope.com.au
• Phone:  0424 100325 
• About Denise

• Read our article - Maximise Your Online Revenue by Developing a Multi-Tier Monetisation Mix

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Further Resources

• - Advertising Sales Centre - resources, tips & guides for media owners & advertising sales professionals
• - Advertising Sales Services - MediaScope offers tailored services helping publishers develop their advertising sales strategies

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