MediaScapes are popular visual guides to a growing range of media channels including digital, tv, outdoor & cinema.
FOR MARKETERS & AD PLANNERS/BUYERS...
FOR MEDIA OWNERS & AD SELLERS...
- Sales Tips & Guides
- Advertising Sales
- Upload Directory Listings
- Tailored Services - MediaScope helps media owners build revenue by developing all segments of their advertising sales process
Competitive Media Analysis
Do you have a full understanding of the competitive media in your market? Your advertisers will.
Developing a strong understanding of your competitive market can assist both new and existing media owners to -
- - determine reach objectives
- - understand commercial potential
- - set rates and price-point
- - develop unique sales proposition in a crowded market
- - define advertiser benefits
Remember too - your competitive 'consumer' market may be different from your competitive 'advertising' market.
MediaScope can undertake an analysis of other media in your primary or secondary 'advertising' competitive sector.
In such a challenging and fragmenting market all media owners and their advertising sales teams, should develop a strong understanding of their competitive position.
MediaScope can also undertake the competitive analysis for you. Find out more by getting in touch with MediaScope's founder directly:
- Denise Shrivell
- Phone: 0424 100325
- Email: firstname.lastname@example.org
- Get Ready for 2013's Perfect Storm - tips for media owners to prepare for a challenging year ahead in an evolving advertising and publishing market
- Tips for New, Niche & Independent Media Owners - information to consider and apply if your new media business depends on attracting advertising sales revenue
- 10 Advertising Sales Tips - 10 practical solutions to consider for managing and generating advertising revenue for media owners of all sizes and channels
Other Pages of Interest
Media and Advertising - Search, Combine and Refine
- Are You Looking for Advertising Sales Representation?
- Creative Ideas to Inspire
- Must Read Advertising & Media Books
- Media Planning & Buying Campaign Checklist
- Census Stats all Marketers & Agencies Should Know
- 'MediaScape' - Guide to Aust Digital Media Trading Landscape
- Must Follow Twitter Accounts
- Questions All Advertisers Should Ask
- Finding Advertising Sales Specialists
- Women in Media Profile: Mia Freedman
- CLICK HERE For More Articles & Guides
- IABAust - Digital Media Sales Training - Sydney May 22 & 29.
- Internet Business Implementation - Centre for Continuing Education, University of Sydney, May 30
- mUmbrella360 - Reserve the dates of June 5 & 6 & submit your best pitch now.
- ADMA - courses in major cities throughout the year
- More Events, Workshops & Courses HERE
- Advertising Centre - comprehensive guides, resources, profiles & tips for agencies, marketers, media owners & ad sales specialists including Ad Sales Centre & Ad Buying Centre
- Media View - a growing range of opinion articles on advertising, media & publishing
- Consultancy Service - MediaScope's tailored services - helping media owners generate advertising sales revenue
- Media In Focus - over 100 Q&A profiles with Aust's most successful media owners, advertising professionals & 'women in media'
- Products & Services - broad range of products & services aimed at the media, ad, publishing & media market
- Best Advertising Books - browse & buy our pick of the best books on advertising, sales & marketing
- MediaScope in the News - articles & interviews
- CLICK HERE For More Resources
- SUBSCRIBE to MediaScope's weekly newsletter