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Napkin Ad

NapkinAd prints billboard advertising directly onto luncheon napkins and distributes them through our network of food outlets across CBD (Central Business Districts) nation-wide

NapkinAd specialises in printing and distributing bespoke napkins for advertisers

Launched in 2005, NapkinAd operates in over 90% of CBD (Central Business District) food malls across Sydney, Brisbane, Melbourne, Adelaide and Perth.

NapkinAd offers your brand exclusivity and direct exposure to a professional and hard-to-reach target market.

Napkin advertising directly engages shoppers and office workers while they’re in a relaxed but highly attentive state of mind. Our audience spends an average of 18 minutes interacting with our napkins, both at the purchase point and during their meal.

Hand Your Brand To Millions Of Consumers Everyday

NapkinAd places your brand directly into the hands of over 4.5 million consumers each month, nation-wide. Advertisers have the opportunity to brand individual napkins and the counter napkin box, which offers consumers two points of interaction with your brand.

Operating in premier high-traffic CBD locations, NapkinAd targets an educated, professional audience with above-average disposable income.

Reach up to 4.5 million potential customers each month

NapkinAd Offers:

1) Direct Communication: An uninterrupted line of communication between your brand and an individual consumer.

2) Average Interaction time of 18 minutes: Long exposure time sees a high probability of your message being read.

3) Right Consumer Mindset: A relaxed consumer at lunch is more susceptible to absorbing and remembering advertising messages.

4) Broad Exposure: High saturation CBD campaigns will consistently target a large consumer base in a short time-frame.  NapkinAd can therefore encourage conversation about your brand to people with immediate spending money and the opportunity (i.e. lunch) to act on your message.

5) Repetition and Exclusivity: CBD workers are creatures of habit and will usually eat within a 5 minute walking radius of their workplace. NapkinAd’s market coverage therefore ensures high repetition with lunch goers using your napkin, no matter where they eat.

Accountability

Many of our clients use SMS, coupon codes and specific phone numbers to track the success of their campaign

‘Napkin advertising played a valuable part in the media campaign for the launch of Come Dine With Me Australia. The message and the medium worked together perfectly to communicate our new program to an affluent and professional audience. We were also impressed with NapkinAd’s extensive coverage across key metro markets which provided cost-effective exposure for our campaign.’

 Alex Conomos, Brand Manager, The LifeStyle Channel (Foxtel / XYZ Networks)


Napkin Ad was the most cost effective means of getting our brand into very targeted locations in the Capital cities. Your product provided frequency and reach within those targets and the ability to select specific venues made it really quite powerful. The response from consumers was very positive. The unexpected but not obtrusive presence of our branding generated brand awareness with a positive sentiment. I would certainly recommend your product to anyone considering a B2C campaign targeting the office worker demographic.

The icing on the cake has been the delight in working with your company - you have shown flexibility, innovation, courtesy and terrific service.

Guy Sigston, CEO jobsjobsjobs Pty Ltd

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Napkin Ad

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Last Updated: 10/02/11

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