Target Market

Australian solo and micro business. According to ABS figures, this sector comprises the vast majority of Australian small business, with soloists alone accounting for over 70%. From our 2010-2011 survey, Understanding Micro Business that involved 1,300 members of our community, we know that:

 - The gender split was 58% female, 42% male
 - 47% were aged 40-54 with 36% aged between 25-39 years
 - 46% reported a household income of over $100,000 with 22% of those exceeding $150,000
 - 69% run their business from a home office and two thirds operate on their own (no staff)
 - 95% live in Australia with NSW, Victoria and Queensland representing the highest proportions

Advertising and Promotional Opportunities

Our newsletters (24,000 + subs, strong open rates) and website banner advertising options include most standard ad sizes and are managed by our agency Sensis Digital Media. We also offer an integrated paid Advertorial option which runs like an article and includes up to 650 words and images. Prices depend on volumes and specific bookings. These options are typically used by larger businesses as part of a broader advertising campaign. For enquiries please contact Alexandra Maginness from Sensis Digital Media, via email ContactSDM@sensis.com.au or phone 1300 734 477. 

In addition to these options we have sponsorship opportunities available from time to time including:

- Understanding Micro Business: our bi-annual survey

- Independents' Day our National Conference and other events

- Flying Solo forums: Australia's largest and liveliest small business forums