MediaScapes are popular visual guides to a growing range of media channels including digital, tv, outdoor & cinema.
FOR MARKETERS & AD PLANNERS/BUYERS...
FOR MEDIA OWNERS & AD SELLERS...
- Sales Tips & Guides
- Advertising Sales
- Upload Directory Listings
- Tailored Services - MediaScope helps media owners build revenue by developing all segments of their advertising sales process
Develop your advertising sales proposition and monetisation strategy
Start with a one-on-one media audit session....
MediaScope's founder works closely with media businesses - of all channels and sizes - in developing tailored strategies to generate and increase advertising and other forms of revenue, within an ever changing publishing and media market.
Our consultancy services generally start with a one-on-one audit session where we discuss key points about your media platform. We then decide areas requiring further development through our own &/or outsourced involvement and define outcomes.
Consultancy services can encompass all segments of your advertising sales and commercial process including......
- - Various revenue streams and advertising options
- - Development of market position, key sales points and advertising sales strategy
- - Audience measurement and statistics
- - Audience and member segmentation and profiling
- - Advertising rate structure and pricing
- - Sales and sponsorship collateral (media kits & proposals)
- - Multi platform advertising strategies (if applicable)
- - Budgets and forecasting
- - Internal advertising sales process, technology and procedures
- - Competitive analysis and insights
- - Finding advertising sales representation
- - Advertising and media landscape seminars tailored for you, your staff - and your clients
We are also available for project and overload work.
- MediaScope MarketPlace - find your edge through a range of products and services for media owners
'Denise from MediaScope has been an invaluable part of our project team as we implemented our early online advertising plans. It was a massive boost to have their extensive experience and know-how on hand throughout the process' - Ryan Skinner - Institute of Chartered Accountants
We've also worked with media businesses such as Austereo Interactive, Universal Magazines, Custom Edge Publishing, Adstream, Beyond International, Conversant Media, RX Innovations and many independent media businesses and publishers.
Please get in touch with MediaScope's founder directly to discuss your needs:
- Phone: 0424 100325
- Please see MediaScope's Code of Conduct
- - Advertising Sales Centre - resources, tips & guides for media owners & advertising sales professionals
- - Advertising Sales Services - MediaScope offers tailored services helping publishers develop their advertising sales strategies
Other Pages of Interest
Browse the MediaScope directory - over 3,500 listings - or try our FREE planning service
Media and Advertising - Search, Combine and Refine
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- Media Planning & Buying Campaign Checklist
- Census Stats all Marketers & Agencies Should Know
- 'MediaScape' - Guide to Aust Digital Media Trading Landscape
- Must Follow Twitter Accounts
- Questions All Advertisers Should Ask
- Finding Advertising Sales Specialists
- Women in Media Profile: Mia Freedman
- Media View: 10 Things Clients Want When Pitching
- CLICK HERE For More Articles & Guides
- IABAust - Digital Media Sales Training - Sydney May 22 & 29.
- Internet Business Implementation - Centre for Continuing Education, University of Sydney, May 30
- mUmbrella360 - Reserve the dates of June 5 & 6 & submit your best pitch now.
- ADMA - courses in major cities throughout the year
- More Events, Workshops & Courses HERE
- Advertising Centre - comprehensive guides, resources, profiles & tips for agencies, marketers, media owners & ad sales specialists including Ad Sales Centre & Ad Buying Centre
- Media View - a growing range of opinion articles on advertising, media & publishing
- Consultancy Service - MediaScope's tailored services - helping media owners generate advertising sales revenue
- Media In Focus - over 100 Q&A profiles with Aust's most successful media owners, advertising professionals & 'women in media'
- Products & Services - broad range of products & services aimed at the media, ad, publishing & media market
- Best Advertising Books - browse & buy our pick of the best books on advertising, sales & marketing
- MediaScope in the News - articles & interviews
- CLICK HERE For More Resources
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