Develop your advertising sales proposition and monetisation strategy

Start with a one-on-one media audit session....

MediaScope's founder works closely with media businesses - of all channels and sizes - in developing tailored strategies to generate and increase advertising and other forms of revenue, within an ever changing publishing and media market.

 Our consultancy services generally start with a one-on-one audit session where we discuss key points about your media platform.  We then decide areas requiring further development through our own &/or outsourced involvement and define outcomes.

Consultancy services can encompass all segments of your advertising sales and commercial process including......

• - Various revenue streams and advertising options

• - Development of market position, key sales points and advertising sales strategy
   
• - Audience measurement and statistics
   
• - Audience and member segmentation and profiling
   
• - Advertising rate structure and pricing
   
• - Sales and sponsorship collateral (media kits & proposals)
   
• - Multi platform advertising strategies (if applicable)
   
• - Budgets and forecasting

• - Internal advertising sales process, technology and procedures

• - Competitive analysis and insights

• - Finding advertising sales representation

• - Advertising and media landscape seminars tailored for you, your staff - and your clients

We are also available for project and overload work.

• MediaScope MarketPlace - find your edge through a range of products and services for media owners

'Denise from MediaScope has been an invaluable part of our project team as we implemented our early online advertising plans. It was a massive boost to have their extensive experience and know-how on hand throughout the process'  - Ryan Skinner - Institute of Chartered Accountants

We've also worked with media businesses such as Austereo Interactive, Universal Magazines, Custom Edge Publishing, Adstream, Beyond International, Conversant Media, RX Innovations and many independent media businesses and publishers.

Please get in touch with MediaScope's founder directly to discuss your needs:

• denise@mediascope.com.au
• Phone:  0424 100325

• Please see MediaScope's Code of Conduct
  

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Further Resources

• - Advertising Sales Centre - resources, tips & guides for media owners & advertising sales professionals

• - Advertising Sales Services - MediaScope offers tailored services helping publishers develop their advertising sales strategies

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