Advertising Sales Centre

Welcome to our growing resource for media owners and advertising sales professionals where you'll find information, guides, trends and practical tips to develop advertising sales skills and tactics.....

• MediaScope offers a range of tailored services to help media owners generate advertising revenue. More information here

- Advertising Sales Representation & Agencies - are you a media owner looking to outsource all or part of your advertising sales?

- A New Consultative Approach to Advertising Sales - moving to a more strategic level of sales with one or more of your clients can have a significant impact on your revenue

- How to Make Money on the Internet - comprehensive infographic produced by US magazine - Fast Company - outlining various online revenue models.

- Media & Advertising Industry Confessions - US site 'Digiday' produced an excellent series of anonymous insights from people within various segments of the media industry.  Compelling and brutally honest...

- Generating & Measuring Response in Magazine Advertising - we look at how a traditionally brand based medium can meet the needs of todays marketers by showing measureable results

- Competitive Market Analysis - develop your market advantage through a strong understanding of the competitive market you operate in

- Advertising & Media Sales Techniques - guide to the best information, articles, tips & trends for media owners and advertising sales people to achieve success in sales

- Hot Tips for Cold Calling - do you see cold calling as a necessary evil or an effective revenue building tactic?  Our hot tips will help get you on track

- Advertising Buyer & Seller Survey Results - in mid 2011 MediaScope and Talking Media Sales joined forces to ask advertising buyers and sellers about their daily challenges.  We attracted some interesting results

- 8 Tips To Make Your MediaScope Listing Work For You - do you have a directory listing with MediaScope? Attract our growing audience of agency buyers, direct marketers and small to medium business owners.

- Advertising Sales Tips From Media Owners - tips and insights on working with advertisers from many of Australia's most successful independent and niche media owners.

- Guide to Digital Sales Agencies, Networks & Automated Ad Trading Platforms  - a short slideshare overview for buyers and sellers to keep track of this fast evolving landscape (Updated April 2012)

- 7 Questions All Advertisers Should Ask - and Media Should be Prepared to Answer - insights into the information media owners should have on hand to meet advertisers needs

- Over 100 Q&A Profiles - with media owners and the most experienced and well-known professionals in Australia's digital media market

- 10 Advertising Sales Tips - practical solutions to consider for managing and generating advertising revenue for media owners and publishers

- Guide To Your Website Statistics - what website statistics should - and shouldn't you - be quoting to advertising buyers?  Our Guide will help.

- Your Advertising Media Kit - Hit or Miss? - we share our top tips on producing the best media kit to promote to advertising buyers

- Guide to the Best Advertising Trade Magazines & Sites - stay up to date and informed on advertising, marketing, sales, media opinion and news in the Australian market

- Advertising Terms and Definitions - glossary of terms used when buying and selling advertising across a growing range of media channels

- The History of Advertising - US produced infographic which highlights the major events which have helped shape the advertising industry

•  - See MediaScope's Advertising Buying Centre

Other Resources

• - Talking Media Sales - articles and information for advertising sales people 
• - Love Media Sales - Insights, discussion & development of advertising sales skills

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