MediaScapes are popular visual guides to a growing range of media channels including digital, tv, outdoor & cinema.
FOR MARKETERS & AD PLANNERS/BUYERS...
FOR MEDIA OWNERS & AD SELLERS...
- Sales Tips & Guides
- Advertising Sales
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- Tailored Services - MediaScope helps media owners build revenue by developing all segments of their advertising sales process
Advertising and Monetisation Services
Develop Strategies to Increase Revenue...
MediaScope offers a comprehensive and evolving range of services for media owners and advertising sales specialists - involving all segments of the advertising sales and monetisation process....
- Consulting Services - starting with an initial commercial audit session we work closely with media owners - of all sizes & media channels - to develop advertising sales and commercial strategies such as rate structures & budgeting, sales collatoral, internal advertising management processes & procedures - & non-advertising revenue streams.
- Clients include: Austereo, Universal Magazines, Edge Custom Media, Beyond International, Adstream, Institute of Chartered Accountants, RX Innovations, Beauty Heaven, Publishers Australia, Conversant Media, EasyWeddings, Rotary Australia, Plump & Spry and Club Marine magazine.
- Advertising Sales Representation - are you looking to outsource all or part of your advertising sales or inventory? Our comprehensive guide will head you in the right direction.
- MarketPlace - selected advertising options, revenue opportunities & products and services for media owners & advertising sales specialists. Exclusive to MediaScope.
- A Consultative Approach to Advertising Sales - get us involved and move to a more strategic level of sales with one or more of your clients.
- Competitive Media Analysis - develop a full understanding of your competitive market.
- Audience Survey Service - have you surveyed your audience lately? Offering insights and behavioural data into your audience to compliment your measurement statistics is becoming increasingly important.
- Undercover Advertiser - do you really know how your ad sales team or ad sales representation agency deals with your potential and current advertisers? You may be surprised.
- Advertisers Newsletter - develop a regular communication strategy with your advertisers and remain top of mind through compelling and relevant content.
- Business Profiles - promote your media business in an in-depth Q&A format within Mumbrella, Digital Ministry, B&T, Australian Anthill, Marketing Magazine - and MediaScope.
- Media Kit Check Up Service - are you confident your media kit is highlighting your advertising options to ensure maximum response from potential ad buyers & marketers?
- Advertising Buying & Selling Templates - a range of templates to help you save time and money and streamline your buying and selling process
- Advertising & Media Market Overviews - unbiased update on the fast changing advertising and media landscape allowing you to stay current, informed and to communicate effectively with your clients. We'll come and present a current, informal market overview to you and your team.
- Proposal Review & Development - are you pitching for a large piece of advertising business or sponsorship? Get us involved to help you develop your proposal and increase your conversion rate.
We're also available for a range of project and overload work.
- See MediaScope's Code of Conduct
'Denise has been an invaluable part of our project team as we implemented our online advertising plans. It was a massive boost to have her extensive experience and know-how on hand throughout the process' - Ryan Skinner - Institute of Chartered Accountants
- See MediaScope's Advertising Centre - resources, information, guides and profiles for agencies, marketers, media owners and advertising sales professionals
Other Pages of Interest
Browse the MediaScope directory - over 3,500 listings - or try our FREE planning service
Media and Advertising - Search, Combine and Refine
- Are You Looking for Advertising Sales Representation?
- Creative Ideas to Inspire
- Must Read Advertising & Media Books
- Media Planning & Buying Campaign Checklist
- Census Stats all Marketers & Agencies Should Know
- 'MediaScape' - Guide to Aust Digital Media Trading Landscape
- Must Follow Twitter Accounts
- Questions All Advertisers Should Ask
- Finding Advertising Sales Specialists
- Women in Media Profile: Mia Freedman
- CLICK HERE For More Articles & Guides
- IABAust - Digital Media Sales Training - Sydney May 22 & 29.
- Internet Business Implementation - Centre for Continuing Education, University of Sydney, May 30
- mUmbrella360 - Reserve the dates of June 5 & 6 & submit your best pitch now.
- ADMA - courses in major cities throughout the year
- More Events, Workshops & Courses HERE
- Advertising Centre - comprehensive guides, resources, profiles & tips for agencies, marketers, media owners & ad sales specialists including Ad Sales Centre & Ad Buying Centre
- Media View - a growing range of opinion articles on advertising, media & publishing
- Consultancy Service - MediaScope's tailored services - helping media owners generate advertising sales revenue
- Media In Focus - over 100 Q&A profiles with Aust's most successful media owners, advertising professionals & 'women in media'
- Products & Services - broad range of products & services aimed at the media, ad, publishing & media market
- Best Advertising Books - browse & buy our pick of the best books on advertising, sales & marketing
- MediaScope in the News - articles & interviews
- CLICK HERE For More Resources
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