Advertising and Monetisation Services

Develop Strategies to Increase Revenue...

MediaScope offers a comprehensive and evolving range of services for media owners and advertising sales specialists - involving all segments of the advertising sales and monetisation process.... 

- Consulting Services - starting with an initial commercial audit session we work closely with media owners - of all sizes & media channels - to develop advertising sales and commercial strategies such as rate structures & budgeting, sales collatoral, internal advertising management processes & procedures - & non-advertising revenue streams.

• Clients include:  Austereo, Universal Magazines, Edge Custom Media, Beyond International, Adstream, Institute of Chartered Accountants, RX Innovations, Beauty Heaven, Publishers Australia, Conversant Media, EasyWeddings, Rotary Australia, Plump & Spry and Club Marine magazine.

- Advertising Sales Representation - are you looking to outsource all or part of your advertising sales or inventory?  Our comprehensive guide will head you in the right direction.

- MarketPlace - selected advertising options, revenue opportunities & products and services for media owners & advertising sales specialists. Exclusive to MediaScope.

- A Consultative Approach to Advertising Sales - get us involved and move to a more strategic level of sales with one or more of your clients.

- Competitive Media Analysis - develop a full understanding of your competitive market. 

- Audience Survey Service - have you surveyed your audience lately? Offering insights and behavioural data into your audience to compliment your measurement statistics is becoming increasingly important.

- Undercover Advertiser - do you really know how your ad sales team or ad sales representation agency deals with your potential and current advertisers? You may be surprised.

- Advertisers Newsletter - develop a regular communication strategy with your advertisers and remain top of mind through compelling and relevant content.

- Business Profiles - promote your media business in an in-depth Q&A format within Mumbrella, Digital Ministry, B&T, Australian Anthill, Marketing Magazine - and MediaScope.

- Media Kit Check Up Service - are you confident your media kit is highlighting your advertising options to ensure maximum response from potential ad buyers & marketers?

- Advertising Buying & Selling Templates - a range of templates to help you save time and money and streamline your buying and selling process

- Advertising & Media Market Overviews - unbiased update on the fast changing advertising and media landscape allowing you to stay current, informed and to communicate effectively with your clients.  We'll come and present a current, informal market overview to you and your team.

- Proposal Review & Development - are you pitching for a large piece of advertising business or sponsorship?  Get us involved to help you develop your proposal and increase your conversion rate.

We're also available for a range of project and overload work.

Please contact MediaScope's founder directly to discuss your needs:

• Denise Shrivell
• About MediaScope and Denise
• Phone:  0424 100325
• Email:  denise@mediascope.com.au

• See MediaScope's Code of Conduct 

'Denise has been an invaluable part of our project team as we implemented our online advertising plans. It was a massive boost to have her extensive experience and know-how on hand throughout the process'  - Ryan Skinner - Institute of Chartered Accountants

• See MediaScope's Advertising Centre - resources, information, guides and profiles for agencies, marketers, media owners and advertising sales professionals
  

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