MediaScope's Top Picks of the Week

Each week MediaScope  links to topical articles, news & opinion from here and around the globe, within our popular regular newsletter.

These 'Top Pick' articles are often picked up by our newsletter subscribers, passed to colleagues and pushed into their social network.

• Subscribe to MediaScope's weekly newsletter

Here we link to each week's Top Pick articles.  Please scroll down for an overview  - and to find some good weekend reading....

 

April 27 Newsletter

 - The Sales Presentation - (via IdeaTransplant) - 10 great tips for giving sales presentations - because we're all selling something!

- Guide to Digital Sales Agencies, Networks & Exchanges (via MediaScope - April Update) - helping buyers & sellers navigate this evolving eco-system with new players continually entering the Australian market
- Think Complexity, Think Instability (via AdNews) - CEO of major media buyer - Group M - talks about managing through our ever-changing business environment

- What Media Sales People Need to Know About Facebook (via Talking Media Sales). Insights into selling your brand where FB's huge audience & targeting capabilities are available to advertisers.
- How to Present at Trade Shows - (via EzineArticles) - practical tips for showcasing your brand & product at industry trade shows, expos & events

April 20 Newsletter

- Advertising's 10 Best Kept Secrets (via AdContrarian). Always a welcome (& entertaining) dose of perspective

- Dare to be Different (via B&T). Highlights the marketing benefits of several ambient advertising options - with a comment from MediaScope.
- Mobile Marketing: 56 MUST Have Facts (via Heidi Cohen). Handy (albeit US) graphs, stats, charts & insights on mobile marketing & advertising
- Top 10 Sales Negotiation Tips (via Sue Barrett). Good update for media owners & advertising sales professionals
- What Does the Digital Media Industry Need to Do Better Right Now? (via Digital Ministry). Some of the most experienced people in Aust digital media share their views on the challenges & solutions facing our rapidly growing industry

April 5 Newsletter

-The Most Interesting Media Buyer in the World (viaYouTube) Kind of funny one-liners worth a quick look before a few days off such as 'I know which 50% of advertising works - the 50% I buy'.
- Confessions Series - US site Digiday has presented a range of anonymous interviews with people from key segments of the media industry.  Compelling & brutally honest insights.
- How to Make Money on the Internet - Fast Company recently produced this infographic highlighting multiple digital revenue models including advertising, the illegal, retail & beyond.
- Digital People - Sam Granleese - Strategist with one of Aust's largest independent digital publishers - Private Media (producers of Crikey & Smart Company) - shares his views including forecasts on broadcast media

March 30 Newsletter

- It's Not What You Sell, But HOW You Sell It - (via Doug Weaver's Upstream) - Great article looking at the importance of the ad sales experience in the buying decision over product & price.
- Advertising's Most Destructive Legend (via AdContrarian) - Interesting views on ageism in the advertising industry particularly in light of recent raging debate on mUmbrella here - & ofcourse how could we forget this.
- Mobile Marketing - A Journey of Facts, Stats & Fiction (viaMarketingMag). Comprehensive overview of this fast emerging marketing channel. See MediaScope's Mobile & SMS Media Options
- Overview of Ad:Tech Sydney - Lucie Snape from Ogilvy shares her thoughts & opinions from this recent 2 day conference.  Good read.

March 23 Newsletter

- History of Advertising - infographic from the US outlining events & milestones which have shaped our industry.  Well worth a scroll.
- Corporate Bartering Trend Report (via MediaWeekUK) Take a deep breath & get your head around this emerging advertising sector.  See Bartering Agencies appearing in MediaScope
- Guide to Digital Sales Agencies, Networks & Exchanges - in the Australian market (via MediaScope - March updated).  A fast evolving eco-system.
- Digital People - Heather Albrecht - offers her interesting views on digital media including the need for business to develop a strong social media culture - & not just in their marketing.

March 9 Newsletter

- Mel Taylor Media - 10 Habits of Profitable Local News Sites. Highly worthwhile insights relevant to all independent media businesses.
- Journalism.org - Newspapers Search for a New Business Model.  Comprehensive report examining multiple revenue & media platforms used by key US publishers.  Recommended (albeit long) reading.
- B&T - Weet-bix box placed digitally into TV Show. Interesting new 'product placement' option by Channel 10.
- Doug Weaver's Upstream - How to Work a Trade Event.  Timely information with the major ATS & Ad:Tech events being held next week.
- Digital Ministry - Profiles Chris Erb. Ad:Tech's International keynote speaker shares insights into the emerging digital gaming sector.

March 2 Newsletter

 - Neer Korn - Why are Boomers ignored by marketers & advertisers? Do we need a new demographic segment as active cashed up boomers say 'Look At Me''?  See MediaScope's Seniors advertising options here.
- Fast Company - Facebook's New, Entirely Social Ads Will Recreate Marketing. Update on an ad option with potential to reach over 10 million Aust Facebook users.
- The Guardian - The Ad That Can Tell Who You Are.  Minority Report here we come.
- Barrett Sales Blog - Sales Trends for 2012 - Adapt or Perish.  How can these concepts be applied to your advertising sales culture?
- Smart Company - Top 12 Tech Trends For The Next 5 Years. Good insights into how your market will be using future technology. 

February 17 Newsletter

- DigiDay - Part 1: Confessions of a Young Media Planner
                  Part 2: Confessions of an Ad Sales Executive
- New York Times - media journalist David Carr introduces Time Inc's new CEO who is 'less captivated by the luster of the brands & is more attuned to explaining what they can deliver in actual results'.
- A few hits of inspiration to help ad buyers & sellers drive the creative process
 - Multisensory bus shelter ad smells of potato
 - Sunscreen billboard ad which only reveals when the sun comes out
 - Advertising on your shower screen
- MediaScope - over 100 Q&A Profiles with independent publishers, sales professionals & some of the most experienced people in the Australian media industry.  Plenty of worthwhile reading here.

February 10 Newsletter

- inPublishing - Pimp My Sales Team - some useful tips for improving the performance of your advertising sales team.
- MediaScope's NEW SERVICES...
     - UnderCover Advertiser - do you really know how your sales team or ad sales agency deals with your potential & current advertisers?
     - Advertisers Newsletter - where we help publishers develop a regular communications strategy with one of their prime stakeholder markets - their advertisers.
- Digital People - Forecasts For 2012 - several previous Digital People offer their must-read insights for the game-changing year ahead.

December 16 Newsletter

- Harvard Business Review - Selling Is Not About Relationships.  Introducing your new sales star - the 'challenger'.  Fascinating.
- MediaScope - Guide to Digital Sales Agencies, Networks, Exchanges & Ad Trading Platforms - almost been a full-time job keeping this up to date throughout the year as this market segment grows & evolves
- YouTube - highlights of Kerry Packer's appearance in front of The Australian Select Committee in 1991.  Great to be reminded of this particularly in contrast to Murdoch's UK appearance during the year.
- When I Grow Up I Wanna Work in Advertising - very familiar & very funny!
- Digital People 2011 Roll Call - overview of 19 Q&A profiles with the most experienced professionals in Australia's digital media industry.

December 9 Newsletter

- AdContrarian - The self-confessed cranky man of advertising calls it how he sees it on the industry including platforms such as social & digital media
- Love Media Sales - UK based site with information & resources for advertising sales professionals
- Upstream - created by Doug Weaver (who sold the first online banner ads in the mid-90's) offering views & commentary on the fast changing media landscape with a focus on digital sales. 
- The GuardianUK - their coverage of phone hacking & the subsequent Leveson Inquiry has been comprehensive & compelling
- The Newsagency Blog - insights into Australian print media straight from the coalface.

December 2 Newsletter

- Hot Tips for Cold Calling. Do you regard cold calling as a necessary evil or an effective revenue building tactic?  Our tips will help get you on track.
- MediaWeekUK - Analysis of Outdoor & Mobile Media - insights into this growth sector & 10 great interactive billboard examples on Mashable here
- Magazines, The Power of Print - this video was first around 18 months ago but is a good reminder of magazines place in the digital media age
- Digital People profiles Rohan Lund, CEO of Yahoo!7. One of the key people in the digital media industry shares his views on the year ahead.

November 25 Newsletter

- Oxfam Unwrapped Corporate Christmas Gifts - have you decided on your client Christmas gifts this year?
- ExchangeWire - highly worthwhile resource to follow & keep track of the fast evolving automated digital media trading market
- Just Sell - Top 30 Open Ended Questions. Good insights on this important sales tactic. The key then is to listen...
- DigiDay - Will Ad Sales Pros Share Their Contact Lists?  Start-up in the US - SellerCrowd - asks ad sales reps to share their agency & client contacts.  Would you share your contact list?
- MediaScope Q&A's - over 100 profile articles with advertising buyers, sellers & the most experienced people in the digital media industry

November 18 Newsletter

- Amnesia Razorfish - release their annual Digital Media Outlook Report.  Strong insights across multiple digital platforms - well worth a read.
- YouTube - The Truth in Ad Sales. This parody video is laugh out loud funny & also eerily familiar to anyone involved in advertising buying & selling.
- Harvard Business Review - The New Role of TV. Pepsi-Co's Marketing Manager looks at TV's digital advertising future including managing real-time response & interaction.
- Publishers Australia 15th Annual Excellence Awards - we've created a directory category on MediaScope, listing over 30 winners & runners-up. Congratulations to everyone involved.
- The AdContrarian - the age & gender debate is SO yesterday. The future of advertising agencies is cats!  Great video from a Canadian agency.

November 4 Newsletter  

  - Why Advertising Sucks Blog - What Happens on the Web in 60 Seconds. Eye-opening infographic which is well worth a look.
- MediaPost - What Will Media Agencies Look Like in 2020? Apparently full of women & geeks according to these interesting forecasts.
- MediaScope - Key Advertising Sales Tips & Tactics. Now is the time for media owners to review their sales approach for the year ahead.
- Digital Ministry - Q&A profile with Geoff Hird, Publisher with Westwick-Farrow & Chairman of Publishers Australia.  Insights into the future of magazines & digital publishing.
 

October 28 Newsletter

  - Digiday - Why Hasn't The Web Lived Up To It's Brand Promise? Opinions from some of the most senior people in digital media. In his typical style The Ad Contrarian also has a say on Digiday's findings.
- Harvard Business Review - Selling Is Not About Relationships.  Introducing the new 'challenger' salesperson.  Fascinating - & the first in a 5 part series.
- Bored Panda - 20 Clever Guerilla Ads. A quick hit of inspiration to help advertising buyers & sellers drive the creative process.
- Digital People - profiles Megan Clarken, Nielsen's MD of Media in Asia, Middle East & Africa - who shares many views on the digital media market including insights into future audience trends. 

October 21 Newsletter

- Digital Buzz - Volkswagon Augmented Reality Ads. Great example of mixing traditional advertising with emerging media technology
- BNet - Strategies to Develop Your 2012 Sales Forecast. Good tips to help you prepare for the year ahead
- MediaScope - Recent updates to our Guide to Digital Ad Sales Agencies, Networks & Ad Trading Platforms. Helping ad buyers & sellers navigate this fast changing eco-system
- Digital Ministry - Rewind from Aug 2010 with Stuart Simson - an early pioneer of the digital media industry in Australia though his role as MD of The Melbourne Age. Stuart offered his interesting views on publishing today

October 14 Newsletter

- PR Media Blog - Media Consumption Habits by Generation - interesting breakdown on media usage by age group.
- Smart Company - Facebook vs Google Advertising. Which is right for your marketing spend?
- Digital People - Mick Liubinskas - co-founder of Pollenizor, an agency helping turbo-charge start-up digital businesses, asks us to 'embrace the chaos'. Great advice.

September 23 Newsletter

- AdVice - An Advertising Fable.  Once upon a time there were three advertisers....
- The Chive - If Old School Ads Were Made to Promote Todays Social Media Brands. Some fun for a Friday.
- MediaScope - Updated Guide to Digital Ad Sales Representation, Networks & Ad Trading Platforms. We're following this fast changing landscape closely to help advertising buyers & sellers navigate this evolving eco-system within the Australian market.
- Digital Ministry - World's First Augmented Reality Newspaper Hits Presses. The Dublin Metro Herald launches 5 smart editions - gimmick or worthwhile addition to the paper?

September 16 Newsletter

- Ask The Media Guru (US) - ask the oracle anything about general media planning & buying or your specific campaign. Interesting to read the many archived Q&A's.
- Marketing Mag - Cartoon Network's New Generational Study. Useful insights into the habits of 'increasingly indulgent' Aussie kids.
See MediaScope's 'Kids & Teens' media options here
- LA Times - Advertisers start using facial recognition to tailor pitches. Coming to a store near you soon - but likely with some privacy hurdles to jump.
- NY Times - News Trends Tilt Toward Niche Sites. Good article looking at advantages of media reaching smaller highly engaged audiences.
- Digital People Profile: Aden Hepburn - digital director at agency Y&R+Ideaworks in Sydney & creator of one of most read digital media blogs globally - Digital Buzz

September 2 Newsletter

- Ad Contrarian - Advertising & The Future of Apple. The self-confessed cranky man of advertising highlights areas to watch in Apples future strategy - particularly if you're a shareholder.
- News.com.au - 6 Tips to Boost Your Online Business. MediaScope offers several tips in this informative article.
- MediaScope's Profiles - Q&A with founder of 'Word of Mouth on the Web' (WOMOW) where they offer a money back guarantee + $100 to advertisers who are not attracting value. An interesting concept which needs to be well managed.
- Talking Media Sales - 5 Things You Should Be Doing With Your Advertisers This Week.  Some thoughts for media owners & sellers to kick-start the week ahead.
- Digital People - Andrew Reeves, Strategy Director at media buying agency, ZenithOptimedia - talks about the increasing differientiation between brand & performance advertising.

August 26 Newsletter

 - Digital Ministry - Say Goodbye To TV As We Know It.  The next wave coming which we should all have on our radar.  Good article by Teresa Sperti.
- Youtube - Ever wondered how skywriting works?  This delightful short film from 1935 offers a nostalgic view. See 20 Aerial Advertising options on MediaScope
 - Mashable - 10 Brilliant Interactive Billboards.  Grab consumer attention through this fast emerging advertising platform.
- Media in Focus Q&A - we profile Easyweddings.com.au founder Matt Butterworth & ask him to share the best & worst things about being an independent media owner & how he created the largest wedding site in Australia. Inspirational.
 

August 19 Newsletter

 - Mark Pollard's Life Then Strategy Blog - Why Advertising Isn't Built for the Impatient. Great insights into the media planning process
- Upstream Blog - 7 Subtle Sins of Advertising Sales People.  Are you a sinner?
- E-media-vitals - What Magazines with the Most Facebook Fans are Doing Right.
- MediaScope - 8 Tips to Make Your Directory Listing Work For You
- Digital People - Alex Littlejohn. APAC President of Digital Sales Network - Adconion, discusses the changing face of online advertising trading
 

August 5 Newsletter

- MediaScope  - Advertising Sales Tips from 16 Media Owners.  Great insights straight from the ad sales coal face.
- Ad Age - The Media Buying Agency of the Future. CEO's from major US media agencies share their considered forecasts.
- Newsmaker - New media attracts growing importance, yet traditional media still valuable.  Roy Morgan looks at advertising spend by large & small business sectors - good graphs.

- Digital People Q&A with Tony Faure - Founding CEO of Yahoo! ANZ & Ex-CEO of Homescreen & ninemsn. Contrasts how indie and large publishers have adapted to the fast changing media landscape - interesting.

July 27 Newsletter

 - Crikey - outlines the diversity of Australia's media ownership.  Eye-opening.
- Youtube - highlights of Kerry Packer's appearance in front of an Australian Select Committee in 1991.  A very different tone to this weeks Murdoch appearance in the UK as Packer makes them squirm.
- Mumbrella - offers a tutorial from Australia Post - 'How to get started with Direct Mail'.  See 26 Direct Mail options listed with MediaScope here
- Digital People - profiles Ikon's National Digital Director - Ellie Rogers. Rich insights into a major media buying agency - highly worthwhile read.

July 7 Newsletter

 We've been watching the News International phone hacking scandal with much interest:
- The Guardian - offers rolling coverage on this fast evolving story. Compelling.
- The New Statesman - The Bugger, Bugged. Hugh Grant turns the tables & becomes a part-catalyst to the uncovering of the phone hacking scandal.  Brilliant.
- Harvard Business Review - 7 Personality Traits of Top Salespeople. Do you recognise yourself here?
- Digital People - profiles Laura Peck who shares her interesting views on the digital media market.

June 24 Newsletter

- Ad Age - Companies Helping Group Buying Sites Source Deals.  Dozens of these businesses are popping up in the US - interesting.
- 12 Simple Lessons on How To Lose Sales.  These delightful cartoons from 1941 are a worthwhile reminder of your sales basics.
- MediaPost - Consequences of Internet Connected TV in 2015. Great read covering the next wave about to hit our market
- Frukt Comms - Plug & Play Print Ads. Turn a humble print ad into a radio ad (via @zoescaman)
- Anthill Online - Top 30 Under 30.  Do you know anyone who should be in the running this year?
- Digital People - profiles Nick Bolton who shares his views on digital video media - a key growth sector

June 17 Newsletter

- Fresh Green Ads - This Dutch media vendor offers a range of ad options using natural elements - rain, crops, sand & waterdrops.  Worth a quick look for a hit of inspiration.
- Business Insider - The 22 Most Hilarious & Unfortunately Placed Ads Ever.  The only thing to say is 'makegood'.
- AdAge - Do Marketers Think You're a High Maintenance Agency?
- EMediaVitals - Close the Deal: 3 Ways to Shorten The Media Sales Cycle
 

June 10 Newsletter

- Mumbrella360 Media Manifesto. Produced by 200 delegates from this weeks conference.  Great insights & some future direction for our industry
- Anthill - The ABC's of Sales - Back to the Often Forgotten Basics.  Good tips here
- Newsagency Blog - Conflicting Messages from Newspaper Publishers on the iPad. Interesting to see the impact of evolving technology on different parts of our broader market
- Smart Company - Advertising on YouTube: A Quick How-To Guide.
- Digital People - Profiles well-known IT journalist, author & speaker - Brad Howarth.

June 3 Newsletter

- MediaScope - Guide to Digital Sales Agencies, Networks & Ad Trading Platforms. A brief slideshare presentation.
- Digital Ministry - Facebook Advertising - Should You Send People to Your FB Page or Website.  Good insights here.
- AdAge - Agencies demanding better client briefs.  This can also be applied to the agency-media relationship.
- Bnet - Test Your Sales IQ. Quick 'myth or fact' test for sales people & media owners - interesting comment stream too.
- AdAge - Interviews Rolling Stone Founder Jann Wenner. He doesn't hold back saying 'Magazines rush to the iPad is sheer insanity, stupidity & fear'.

May 27 Newsletter

- FilmDrunkDotCom - A Brief History of Movie Product Placement. A new way to look at many familiar movies - seems this is as old as movies themselves.
- Get The Drift - A Simple Dougorithm. Excellent & easy to follow insight into digital exchanges and demand side platforms (DSP's). The area to watch over the next 12-18 months.
-MediaScope - Media In Focus - Over 20 Q&A Profiles with our markets most successful independent media businesses.  Highly worthwhile insights.
- Talking Media Sales - Thoughts on Customer Service. A key point of difference against larger competitors
- Digital People - Lauren Oldham - Head of Digital & Mobile at major media buying agency - PHD - shares her views

May 20 Newsletter

- BuySight - Is This The Golden Age of Advertising? A look back and ahead - interesting!
- Smart Company - Group Buying: A Word of Warning. A look at the good & not so good of this marketing channel (see over 35 group buying/daily deals sites on MediaScope)
- New Scientist - In-car Projection for Drive-By Advertising. Straight from the 'advertising is everywhere' file.
- Digital Ministry - Q&A Profile with Lee Stephens.  Simply a must read for anyone involved in the digital media industry

May 13 Newsletter

- Big Mobile - Informative 5 part series introducing & explaining mobile marketing & advertising.  See Mobile/SMS Advertising Options appearing on MediaScope
 - Mumbrella - Research showing moving outdoor ads more effective than stationary. See Moving Outdoor Advertising Options appearing on MediaScope
  - In Focus Q&A Profile with beautyheaven.  One of the most successful independent digital publishers in the Australian market
- NY Times - Publishers Work To Sell Advertisers on iPad.  Excellent insights into the road still ahead for buyers & sellers

May 6 Newsletter

-  Bored Panda - 33+ Cool & Clever Ambient Ad Examples - clever, humorous & insipration for buyers/sellers & marketers to influence the creative execution
- Digital Marketing Lab - The Changing Face of Online Advertising - a worthwhile look ahead at online media schedules in 2015
- Newsagency Blog - A general recommendation for the newsagency blog - a must read for magazine publishers & great coal-face insights for advertising buyers and marketers
- Crikey - Margaret Simons: Fairfax's Decision Agonising for All - but is it the decision that has to be made?  Fascinating times ahead.

April 29 Newsletter

 - E-Consultancy - Small Publishers: 5 Direct Ad Sales Tips.  This segment of the market does not have to settle for a second class existence - but should adopt best practice sales processes.
  - B&T - The Barter Bandwagon. Could media bartering be the next big thing? - Shane Warne - of all people - seems to think so.
  - Tuaw - Unnofficial Apple Weblog - Conde Naste's Decision Shows Why Publishers Need to Rethink iPad. Not yet the saviour it was meant to be?
  - Flying Solo - Modern Marketing Methods. Jo McDermott from Next Marketing presents this great article discussing the changing market place with a mention for MediaScope.

April 15 Newsletter

- MediaScope - 7 Questions All Advertisers Should Ask - & Media Should Be Prepared To Answer - our latest article for buyers/sellers, marketers & sme's
- Gizmodo - Would You Let Someone Advertise on Your House to Pay For Your Mortgage? - as one person in the comment stream says 'hell yes' but ensure you do your homework
 - Have a Holiday On Us - Zoe Warne & the team at August created this amazing interactive site which allows you to experience a holiday without leaving your desk. Just in time for the Easter break - well worth a look
 - Digital People - Q&A Profile with Jeremy Macvean - Business Development Director at Austereo- confesses his passion for Kyle Sandilands & shares his views

April 8 Newsletter

- Ad Age - How the Media Landscape Has Changed Since the Wedding of Charles and Diana in 1981 - a lot!
- Digital Buzz - Mobile Statistics & Facts - great infographic showing mobile phone usage in 2011
- Media Bistro - How to Start Your Own Local News Site - good insights here for all independent online media owners
- MediaScope/Talking Media Sales - Survey for Ad Buyers, Marketers & SME's:  What one piece of advice can you offer the advertising sales representatives you work with?
- Digital People - Q&A Profile with Paul Fisher - CEO of the Interactive Advertising Bureau of Australia

March 31 Newsletter

- YouTube - The Greatest Movie Ever Sold - trailer of upcoming movie by the creator of 'SuperSize Me' asks the question: Where can I go to 'not' see advertising? Answer: To sleep
- Crikey - Product placement poised to infect TV & Film - an Australian update related to the above 'Greatest Movie Ever Sold' trailer
- Buffalo News - Advertising in county jail - an example of ads going too far or a captive audience?
- Inc.com - 10 Eye-Catching Ambient Ad Examples - always a good time for a quick ambient ad break
- Mark Pollard's Life Then Strategy - Why Media Agencies Have the Jump on Creative Agencies- great post, good comment stream too

March 18 Newslettter

- Tumblr - What Real People Don't Say About Advertising - a humorous dose of perspective for everyone in our industry
 - Talking Media Sales - How to Make Your Advertising Sales Department Unique Without Entering the Price War - more good advice for sellers.
 - Mumbrella - Audit Body Warns of Tricks to Inflate Online Audiences - the key issues to watch out for when assessing online audience statistics
 - Digital People profiles David Gaines - CEO of Maxus and Head of the Media Federations's Digital Committee shares his opinions and views on the digital media market - good read!

March 11 Newsletter

- Pro Bono News - Top 10 Trends of the New Decade: 2010-2020 - Futurist Mark McCrindle outlines key trends that will define this next decade in Australia. Worthwhile information for all marketers and publishers
 - Newsagency Blog - Growth in Tattoo Magazines - insights straight from the coalface.  See Tattoo Media appearing on MediaScope
- WSJ - Coming Soon: Advertiser Alerts on Your Phone - is this growing sector the next evolution of group buying sites?
- Open Forum - How to Get What You Want in 7 Minutes or Less - Good advice to apply to presentations, proposals and media kits. Afterall, we're all selling something.
- Mumbrella - Research showing how consumers respond to brands in shopping centres. Check out MediaScope's featured category - showing over 30 options to advertise in shopping centres

March 4 Newsletter

- Dominique Hinds Digital Collective - Digital Isn't Everything: It's Part of the Pie - excellent presentation offering an overview and realistic perspective
- Dictionary Of Sydney - Advertising History in Sydney - fascinating look back at the history of our industry from the First Fleet to the North Sydney agency scene
-  The Consumerist - Plates on Benches Leave Ad Imprints on Skin! - certainly innovative and clever - worth a look
-  Digital People - Iain McDonald - Founder and ECD of Amnesia Razorfish and Chair of Ad:Tech shares his opinions and views - not to be missed

25 February Newsletter

- The Oatmeal - funny take on recent meeting between President Obama and heads of Google, Facebook and Apple
- Crashvertising – just how far would you go to reach your market? While this is tongue-in-cheek it clearly shows a line not be crossed (via BCM - Bris)
- Smart Company - Where should SME's advertise in 2011? - good article with a comment from MediaScope at the end!
- Anthill Online - Should you use a group buying site? Real life case study by a business selling pants on Spreets.  Also see our Featured Category to access over 25 group buying & e-commerce services
- The Ad Contrarian - Top 10 Unknown Facts About Advertising - the self confessed cranky man of advertising hands down some home truths with a comment stream adding to a great debate

18 February Newsletter

-Digital Marketing Lab - Excellent blog produced by Theresa Sperti offering updates on all aspects of digital media in the Aust market.  A very useful resource to keep an eye on
-SMH - Mags Move to Avoid Digital Haircuts - Harold Mitchell's regular column forecasts the increasing importance of niche magazines
-Flying Solo - Improve your Results with Direct Mail - Jo MacDermott from Next Marketing asks us not to forget direct mail as an effective marketing channel - See MediaScope's direct mail category - over 20 options
-Digital Ministry - Profiles Simon Corbett - MD of SlingShot Digital Ventures
-New York Times - Conde Nast tries something new by tethering iPads to their newsstand and selling overseas-only magazines - interesting move.

11 February Newsletter

- Business Concerto - A View of Performance & Mental Toughness - where they highight the top 3 characteristics required to work in the digital industry
- Newsagency Blog - Results from their Magazine Benchmark Study show a decline in magazine sales in December - particularly in some key sectors
- Wall Street Journal - Billboards go Interactive with WiFi - see what marketers are doing with one of the world's oldest forms of advertising
- Talking Media Sales - 'Stop Overcomplicating It' - good advice for both ad buyers and sellers

4 February Newsletter

How Sales has Changed in an Information Age - relevance to ad sales in this interesting article
- Advertising Age -13 cities seen as transformational in our digital age. Raises the question 'Is Facebook a Place?'
- Advertising Age (again) – Global Media Consumption - great read, good insights
- Australian Anthill - iPad first with an interactive banner ad execution - asks could this be the solution to lacklustre response to ads on the iPad?
- Mumbrella - highlights revenue growth in the Australian outdoor market

28 January Newsletter

-Fast Company - The Future of Advertising: 'Where there's panic there's opportunity.'
-Big Mobile & Mumbrella - Presents an informative 'how to' series on Mobile Advertising & Media
-Digital Ministry Profiles - Over 70 of the most experienced people in the digital media industry share their thoughts & opinions in this highly popular series
-They're advertising where?
   -Branded Toilet Games in Japan
   -Online Bank Statements in the US
   -The Moon! - how do you measure that?
   -See MediaScope's Guide to 'quirky' advertising options

17 December Newsletter

The Truth About Ad Buying & Selling - is this Youtube parody scarily familar to you too?
- Australian Marketing Institute Survey - members of AMI outline their advertising plans for 2011 with mixed news for various media platforms
- Digital People - final roll call where we highlight all 28 digital media thought leaders profiled in 2010 - quite the line up!
- Overview of Media Ownership in Aust - Bernard Keane from Crikey outlines the lack of diversity in the Australian media market in this eye opening article.
- AdShel Mobile Case Study - Coles at Dee Why connected the outdoor and retail environment through a special offer downloaded by mobile and redeemed in store  - targeted and effective.

10 December Newsletter

- What Advertisers Say About Ad Sales Reps - A US media company asked 1,000 of it's key clients what they wanted in an ad sales person - great insights in this short YouTube video.
 - Why Doesn't YouTube Get More Agency Money & What They Should Do About It - Mark Pollard, Strategy Director from McCann gave this presentation to his client during the year - good learnings here. 
 - Digital Ministry Flashback - Neil Ackland - CEO of highly successful independent youth, arts and culture online publisher - The Sound Alliance - shared his views on digital media in August 2009.
   - 'The Pants That Stalked Me on The Web' - This Advertising Age article highlights why online privacy is hotting up as a key issue. (Hat-tip to Duncan Arthur from SAY Media - Video Egg Evolved)

3 December Newsletter

40 of the Best Guerilla & Ambient Advertising Examples - the 'Feed South Africa' shopping trolley example is so powerful.
- Digital Ministry Profile- CEO of Fairfax Digital - Jack Matthews - shares his compelling views on the digital media market.
- Talking Media Sales - how to grow advertising sales through your social media accounts
- Publishers Australia announces new CEO - magazine industry body creates Claudia Sagripanti their new CEO with plans to focus on driving continued growth and development for independent and niche magazine publishers

18 November Newsletter

- Aust Newsagency Blog - After last weeks declining print circulation figures the Newsagency Blog offers advice to magazine publishers on working more effectively with your most important distribution channel 
- What's the difference between various segments of marketing & advertising? – 10 hilarious ways to tell.  So, you’re at a party and......
- Digital Ministry – we’ve produced nearly 100 profiles. Here’s a look back at a favourite from July 09 - Mark Pollard, Strategy Director with McCann - Sydney
- Flash mobs – in light of the flash mob at the Sydney Opera House last weekend here's 5 amazing examples that generated marketing buzz
- Talking Media Sales – Part 1 of a 3 part series offering 'Ideas for Generating New Business' - practical tactics to implement today

12 November Newsletter

- Newsagency Blog - What's really happening with Australian magazine and newspaper sales - fascinating reading straight from the the coal face
- Guerilla Marketing - 10 successful (and not so successful) guerilla marketing campaigns with a distinct 'social media bent'
- Hunter S Thompson's job application letter to the Vancouver Sun - from 1958, funny, honest and obviously brilliant. What would the Gonzo journalist make of our new digital age?
- New Matilda - asks 'How do you earn a living through online media?'
- Talking Media Sales - How to Improve Your Advertising Slow Months - good tips as we head into the Christmas season

28 October Newsletter

- Mumbrella - generated one of the most active debates of the year when a well known media agency told sales reps - 'We can't see you till next year'
See our open letter to all advertising planners, buyers and marketers -  outlining how MediaScope can offer a solution to some of the the issues raised in the Mumbrella debate
- Digital Ministry - Profile of Andrew Lockwood - MD of Online Sales Representation Agency - Postclick
 - Publishers Australia - Interviews Marina Go from IDG - 'How to Build a Cross Platform Brand'

____________________________________________________________________

Other Pages of Interest