Advertising & Media Planning & Buying Agencies

Are you a marketer or small-medium business looking to outsource all or part of your advertising planning and buying to a specialist media agency?

Media planning and buying agencies are a good option for marketers and small to medium business who do not have this core expertise or do not want to employ a dedicated ‘paid’ media buying resource.

Other segments of the overall marketing mix such as public relations, social media marketing and creative services can also be outsourced.  Some media agencies will either have relevant affiliations or will offer these ‘owned’ and ‘earned’ media services in-house.

In the digital media sector there are also a growing range of automated media trading platforms where marketers and small-to-medium business can manage their own advertising.

• See MediaScope's growing list of Media Planning & Buying Agencies here or get in touch to discuss your needs

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Further Resources

• - Search the MediaScope directory now – to find media to reach your market – or use our FREE planning & RFP services

• - 7 Questions All Media Buyers Should Ask - & Media Should Be Prepared to Answer - key questions to ask media when deciding where to place your advertising spend - no matter how much you're spending
  

• - Products & Services - find businesses offering a range of marketing product services such as public relations, social media and creative advice

• - Advertising Buying Guides - comprehensive how-to guides with practical tips and information on buying advertising within a growing range of media and marketing channels

• - Ambient Media
• - Cinema Media
• - Ethnic & Multicultural Media
• - Online International Media
• - PayTV Media
• - Automated Digital Media Trading & Exchanges
• - & more!

• - Guide to Digital Advertising Sales Agencies, Networks & Exchanges - a fast evolving eco-system of agencies, networks & exchanges across multiple digital platforms in the Australian market (July 2012 Updated)

• - Advertising Buying Centre – practical tips, information and resources for marketers and small-to-medium business to plan and buy advertising and media

If you would like to discuss your media planning and buying needs please contact MediaScope's founder directly:

• Denise Shrivell
• Email:  denise@mediascope.com.au
• Phone:  0424 100325

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