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How do you stay informed with advertising and media news?

Here’s our quick guide to the best Australian magazines, sites, blogs and newsletters which will keep you up to date and well informed with news and issues in the advertising and media industry.

If you have more to add please get in touch and we’ll include on our list.

- Mumbrella – everything under the media & marketing umbrella.  Well known and often controversial, blog and daily newsletter full of information, updates, opinion & jobs – highly recommended as an overview to the broader marketing industry.

 - Digital Ministry – targeted to digital media with regular articles from key industry professionals (or Digital Ministry Champions). Also latest news, jobs and events.  Great guide to the digital media segment of the industry.

MediaScope produces well known and popular profile articles - with Digital Ministry where we've highlighted over 70 digital media industry thought leaders

-Talking Media Sales – resource for advertising sales professionals with content, tips and views on best advertising sales practice – highly recommended for advertising sales professionals across all media.

-Ad News & B&T – both long time advertising, media and publishing industry magazines with sites & daily newsletters.

-MediaWeek – Magazine, site and daily morning newsletter wrap, specifically targeted to media professionals such as major advertising agency buyers, planners and marketers.  Publishes latest mainstream media industry news, trends and opinion.  They also have a weekly half hour show on Sky Business News

-Talking Digital – a blog specifically focusing on digital media and advertising.  Well written by Ben Shepherd, Commercial Director at The Sound Alliance.  Ben has worked with both major agencies & publishers and offers strong and informed opinions and insights into the digital advertising industry.

-Crikey – Media Section – Crikey aggregates a broad range of media news both locally and internationally.  A good resource for a broader view including insights from media analyst Margaret Simons

-The Australian Media Section – Weekly section and site with regular news and reporting on all aspects of the media, marketing & advertising industry

-Marketing Magazine – regular magazine, site and newsletter targeted to marketing professionals

-The Newsagency Blog - blog targeted to Australia's newsagent where publishers and advertising buyers can gain highly valuable coal-face insights into newspaper and magazines sales

- Digital Buzz - don't go past this site for the best case studies and examples of new & emerging media options from augmented reality to iAds to social media campaigns.

 MediaScope’s Resources & Guides - we produce a number of articles and guides for advertising buyers/sellers and media owners

Subscribe to MediaScope’s weekly newsletter and Join our Facebook Page - where we regularly link to advertising articles and opinion from here and around the globe to help keep you up-to-date. 

 Do you use any other resources? – please get in touch and we’ll add to this list.

 

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