MediaScapes are popular visual guides to a growing range of media channels including digital, tv, outdoor & cinema.
FOR MARKETERS & AD PLANNERS/BUYERS...
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How do you stay informed?
Scroll down for a range of Australian and overseas resources to help keep you up to date and well informed with news and issues within our fast evolving advertising, marketing, publishing and media industry -
Australian Advertising & Marketing Trade Media
- - Mumbrella – 'everything under the media & marketing umbrella'. Well known and often controversial, blog and daily newsletter full of information, updates, opinion & jobs. Highly recommended as an overview to the broader marketing industry.
- - Digital Ministry – targeted to digital media with regular articles from key industry professionals (or Digital Ministry Champions). Also latest news, jobs and events. Great guide to the digital media segment of the industry.
- -Digital People - Q&A profiles with over 90 of the most experienced and well known people in the Australian digital media industry
- -Ad News - fortnightly magazine and daily newsletter supporting the advertising, media and publishing industry. Also a recently released highly interactive iPad app.
- -B&T – fortnightly magazine with site & daily newsletter.
- -MediaWeek – magazine, site and daily morning newsletter wrap, specifically targeted to media professionals. Publishes latest mainstream media industry news, trends and opinion. They also have a weekly half hour show on Sky Business News
- -Talking Media Sales – resource for advertising sales professionals with content, tips and views on best advertising sales practice.
- -Crikey – Media Section – Crikey aggregates a broad range of media news both locally and internationally. A good resource for a broader view including insights from media analyst Margaret Simons
- -The Australian Media Section – Weekly section and site with regular news and reporting on all aspects of the media, marketing & advertising industry
- -Marketing Magazine – regular magazine, site and newsletter targeted to marketing professionals
- -The Newsagency Blog - blog targeted to Australia's newsagent where publishers and advertising buyers can gain highly valuable coal-face insights into newspaper and magazines sales
- - Digital Buzz - don't go past this site for the best case studies and examples of new & emerging media options from augmented reality to iAds to social media campaigns.
- - MediaSpy Forums - community and forums discussing Australian media businesses with a focus on mainstream media such as television and radio.
International Advertising & Marketing Trade Media
- General Advertising Trade Media
- - Advertising Age (US)
- - Media Post (US)
- - Media Week (UK)
- - New York Time's Media Section
- - Media Planner/Buyer - for media planners & buyers
- - I Love Media Sales - for advertising sales professionals
- - Folio - resource for the US magazine industry
- - E-Media-Vitals - daily newsletter & site focused on transitioning magazine publishers to digital platforms
- - Monday Note - excellent resource looking at evolving media business models
- - DigiDay - for the digital media market
- - iMediaConnection - connecting the marketing community to emerging media and advertising options
- - The Drift - By Doug Weaver - regular commentary for digital ad sales executives from Doug Weaver - the first person to sell online banner ads in the US
- - The AdContrarian- an often needed dose of perspective from the self confessed cranky man of advertising
Advertising, Publishing & Marketing Industry Associations - Australia's media industry organisations send regular updates and information on their specific media channels
- - Publishers Australia
- - Interactive Advertising Bureau (IAB)
- - Newspaper Works
- - Commercial Radio Australia
- - ThinkTV
- - Outdoor Media Association
- - See All Industry Associations Listed in MediaScope
- - Advertising Centre - a growing range of resources, articles, profiles and guides for advertising planner/buyers and sellers
- - Buying Guides - practical tips on buying advertising within a growing range of media channels
- - Terms & Definitions - glossary of terms used within multiple media platforms
- - Subscribe to MediaScope’s newsletter - where we regularly link to advertising articles and opinion from here and around the globe to help keep you up-to-date.
Do you use any other resources to keep track of our industry news & views? – please get in touch & we'll add to this list
Other Pages of Interest
Media and Advertising - Search, Combine and Refine
- Are You Looking for Advertising Sales Representation?
- Creative Ideas to Inspire
- Must Read Advertising & Media Books
- Media Planning & Buying Campaign Checklist
- Census Stats all Marketers & Agencies Should Know
- 'MediaScape' - Guide to Aust Digital Media Trading Landscape
- Must Follow Twitter Accounts
- Questions All Advertisers Should Ask
- Finding Advertising Sales Specialists
- Women in Media Profile: Mia Freedman
- CLICK HERE For More Articles & Guides
- IABAust - Digital Media Sales Training - Sydney May 22 & 29.
- Internet Business Implementation - Centre for Continuing Education, University of Sydney, May 30
- mUmbrella360 - Reserve the dates of June 5 & 6 & submit your best pitch now.
- ADMA - courses in major cities throughout the year
- More Events, Workshops & Courses HERE
- Advertising Centre - comprehensive guides, resources, profiles & tips for agencies, marketers, media owners & ad sales specialists including Ad Sales Centre & Ad Buying Centre
- Media View - a growing range of opinion articles on advertising, media & publishing
- Consultancy Service - MediaScope's tailored services - helping media owners generate advertising sales revenue
- Media In Focus - over 100 Q&A profiles with Aust's most successful media owners, advertising professionals & 'women in media'
- Products & Services - broad range of products & services aimed at the media, ad, publishing & media market
- Best Advertising Books - browse & buy our pick of the best books on advertising, sales & marketing
- MediaScope in the News - articles & interviews
- CLICK HERE For More Resources
- SUBSCRIBE to MediaScope's weekly newsletter