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Advertising Planning and Buying Guides
A growing list of comprehensive how-to guides with practical advertising planning, buying tips and information on a range of media channels....
- - Cinema Media
- - Ethnic and Multicultural Media
- - International Online Media
- - PayTV Media
- - Automated Digital Media Trading & Exchanges
- - See Advertising Terms & Definitions for Multiple Media Channels
- - See MediaScope's Advertising Sales Centre
Further Resources
- Google's Guide to Placing Adwords for Video
- A Marketers Guide to Mobile Advertising (via imediaconnection) - practical tips for marketers when placing brands on mobile platforms
- Generating & Measuring Response in Magazine Advertising (via MediaScope) - we look at how a traditionally brand based medium can meet the needs of todays marketers by showing measureable results
- How to Tips on Youtube Advertising - (via Smart Company)
- Mumbrella's How To Series - informative videos on a range of advertising and marketing options such as mobile and direct mail
- ThinkTV - a resource showing a broad range of information, case studies, forecasts and statistics on free to air television advertising
- Google's Display Network - comprehensive information and tutorials on advertising across Google's vast network of sites
- 5 Ways to Market Your Brand on LinkedIn (via Mashable)
- 8 Tips for Launching a Paid Facebook Campaign (via iMediaConnection)
- A Marketers's Guide to Augmented Reality (via iMediaConnection)
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Other Pages of Interest
Media and Advertising - Search, Combine and Refine
A growing list of comprehensive how-to guides with practical advertising planning, buying tips and information on a range of media channels....
- - Cinema Media
- - Ethnic and Multicultural Media
- - International Online Media
- - PayTV Media
- - Automated Digital Media Trading & Exchanges
- - See Advertising Terms & Definitions for Multiple Media Channels
- - See MediaScope's Advertising Sales Centre
Further Resources
- Google's Guide to Placing Adwords for Video
- A Marketers Guide to Mobile Advertising (via imediaconnection) - practical tips for marketers when placing brands on mobile platforms
- Generating & Measuring Response in Magazine Advertising (via MediaScope) - we look at how a traditionally brand based medium can meet the needs of todays marketers by showing measureable results
- How to Tips on Youtube Advertising - (via Smart Company)
- Mumbrella's How To Series - informative videos on a range of advertising and marketing options such as mobile and direct mail
- ThinkTV - a resource showing a broad range of information, case studies, forecasts and statistics on free to air television advertising
- Google's Display Network - comprehensive information and tutorials on advertising across Google's vast network of sites
- 5 Ways to Market Your Brand on LinkedIn (via Mashable)
- 8 Tips for Launching a Paid Facebook Campaign (via iMediaConnection)
- A Marketers's Guide to Augmented Reality (via iMediaConnection)
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Other Pages of Interest
Media and Advertising - Search, Combine and Refine
Articles & Events
- Are You Looking for Advertising Sales Representation?
- 7 Questions All Advertising Buyers Should Ask
- Generating & Measuring Response Through Magazine Advertising
- How to Make Money on the Internet
- Buying Guide: PayTV Media
- Terms & Definitions: General Marketing & Advertising Terms
- Media Owner Q&A: Uni Australia
- CLICK HERE For More Articles, Guides, Terms & Q&A's
- General Assembly - Educational Events for Entrepreneurs in May & June
- Implementing Digital Strategy For Small Business: Sydney - June 6/7.
- MumBRELLA360: Sydney - June 6/7
Media of the Day: Contagious Network
'A viewer who skips the advertising is the moral equivalent of a shoplifter.' - Nicholas Johnson
Resources
- Advertising Centre - guides, resources, profiles & information for advertising buyers & sellers
- Advertising Buying Guides - practical tips & information on buying advertising within a growing range of media channels
- Consultancy Service - find out how MediaScope can help increase your advertising sales revenue
- Glossary - advertising terms & definitions for multiple media channels
- In Focus - over 100 Q&A profiles with Aust's most successful media owners & advertising professionals
- Best Advertising Books - browse & buy our pick of the best books on advertising, sales & marketing
- MediaScope in the News - articles & interviews
- CLICK HERE For More Resources
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