Advertising Planning and Buying Guides

A growing list of comprehensive how-to guides with practical advertising planning, buying tips and information on a range of media channels....

• - Ambient Media
• - Mobile Billboard Media
• - Cinema Media
• - Ethnic and Multicultural Media
• - International Online Media 
• - PayTV Media
• - Automated Digital Media Trading & Exchanges

• - Advertising Terms & Definitions for Multiple Media Channels
• - Media Planning & Buying Checklist
• - Advertising & Marketing Tips for Solo's and SME's

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Further Resources

• Paid Social Advertising Guidelines - IAB Australia releases standard practice for marketers, agencies and media owners
  

• Generating ROI from PPC (Pay per Click) Campaigns - comprehensive slideshare presentation

• Facebook Ads or Google Adwords - Which One's For You (via Pro-Blogger)

• Google's Guide to Placing Adwords for Video

• A Marketers Guide to Mobile Advertising (via imediaconnection) - practical tips for marketers when placing brands on mobile platforms

• Generating & Measuring Response Through Magazine Advertising (via MediaScope) - we look at how a traditionally brand based medium can meet the needs of todays marketers by showing measureable results

• How to Tips on Youtube Advertising - (via Smart Company)

• Mumbrella's How To Series - informative videos on a range of advertising and marketing options such as mobile and direct mail

• ThinkTV - a resource showing a broad range of information, case studies, forecasts and statistics on free to air television advertising

• 8 Tips for Launching a Paid Facebook Campaign (via iMediaConnection)

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Other Pages of Interest