MediaScapes are popular visual guides to a growing range of media channels including digital, tv, outdoor & cinema.
FOR MARKETERS & AD PLANNERS/BUYERS...
FOR MEDIA OWNERS & AD SELLERS...
- Sales Tips & Guides
- Advertising Sales
- Upload Directory Listings
- Tailored Services - MediaScope helps media owners build revenue by developing all segments of their advertising sales process
Advertising Planning and Buying Guides
A growing list of comprehensive how-to guides with practical advertising planning, buying tips and information on a range of media channels....
- - Ambient Media
- - Mobile Billboard Media
- - Cinema Media
- - Ethnic and Multicultural Media
- - International Online Media
- - PayTV Media
- - Automated Digital Media Trading & Exchanges
- - Advertising Terms & Definitions for Multiple Media Channels
- - Media Planning & Buying Checklist
- - Advertising & Marketing Tips for Solo's and SME's
- Paid Social Advertising Guidelines - IAB Australia releases standard practice for marketers, agencies and media owners
- Generating ROI from PPC (Pay per Click) Campaigns - comprehensive slideshare presentation
- Facebook Ads or Google Adwords - Which One's For You (via Pro-Blogger)
- A Marketers Guide to Mobile Advertising (via imediaconnection) - practical tips for marketers when placing brands on mobile platforms
- Generating & Measuring Response Through Magazine Advertising (via MediaScope) - we look at how a traditionally brand based medium can meet the needs of todays marketers by showing measureable results
- How to Tips on Youtube Advertising - (via Smart Company)
- Mumbrella's How To Series - informative videos on a range of advertising and marketing options such as mobile and direct mail
- ThinkTV - a resource showing a broad range of information, case studies, forecasts and statistics on free to air television advertising
- 8 Tips for Launching a Paid Facebook Campaign (via iMediaConnection)
Other Pages of Interest
Media and Advertising - Search, Combine and Refine
- Are You Looking for Advertising Sales Representation?
- Creative Ideas to Inspire
- Must Read Advertising & Media Books
- Media Planning & Buying Campaign Checklist
- Census Stats all Marketers & Agencies Should Know
- 'MediaScape' - Guide to Aust Digital Media Trading Landscape
- Must Follow Twitter Accounts
- Questions All Advertisers Should Ask
- Finding Advertising Sales Specialists
- Women in Media Profile: Mia Freedman
- CLICK HERE For More Articles & Guides
- IABAust - Digital Media Sales Training - Sydney May 22 & 29.
- Internet Business Implementation - Centre for Continuing Education, University of Sydney, May 30
- mUmbrella360 - Reserve the dates of June 5 & 6 & submit your best pitch now.
- ADMA - courses in major cities throughout the year
- More Events, Workshops & Courses HERE
- Advertising Centre - comprehensive guides, resources, profiles & tips for agencies, marketers, media owners & ad sales specialists including Ad Sales Centre & Ad Buying Centre
- Media View - a growing range of opinion articles on advertising, media & publishing
- Consultancy Service - MediaScope's tailored services - helping media owners generate advertising sales revenue
- Media In Focus - over 100 Q&A profiles with Aust's most successful media owners, advertising professionals & 'women in media'
- Products & Services - broad range of products & services aimed at the media, ad, publishing & media market
- Best Advertising Books - browse & buy our pick of the best books on advertising, sales & marketing
- MediaScope in the News - articles & interviews
- CLICK HERE For More Resources
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