Advertising Buying Centre

Welcome to our growing resource for agency buyers, direct marketers and small to medium business where you'll find information, guides and practical tips to develop advertising buying skills and tactics.....

 Advertising Buying Guides - comprehensive how-to guides with practical tips and information on buying advertising within a growing range of media and marketing channels

• - Cinema Media
• - Ethnic & Multicultural Media
• - Online International Media
• - PayTV Media
• - Automated Digital Media Trading & Exchanges
• - & more!

Generating & Measuring Response Through Magazine Advertising - we look at how a traditionally brand based medium can meet the needs of todays marketers by showing measureable results

Advertising Buyer & Seller Survey Results - in mid 2011 MediaScope and Talking Media Sales joined forces to ask advertising buyers and sellers about their daily challenges.  We attracted some interesting results

Search MediaScope's Directory - easily find media options in multiple media/marketing channels, audience genres, venues and geo-locations

Media & Advertising Industry Confessions - US site 'Digiday' produced an excellent series of anonymous insights from people within various segments of the media industry.  Compelling and brutally honest...

Guide to Digital Sales Agencies, Networks & Automated Ad Trading Platforms  - a short slideshare overview for buyers and sellers to keep track of this fast evolving landscape (Updated January 2011)

MediaScope's Media Planning & Buying Services - as an extension to our core directory we now offer a tailored media candidate service to advertising planners, buyers, marketers & sme's.  We'll help save your time and resources by quickly finding and qualifying beyond mainstream media candidates based on your specific brief.  We can also negotiate and buy media on your behalf.

7 Questions All Advertisers Should Ask - and Media Should be Prepared to Answer - key questions to ask media when deciding where to place your advertising spend

Guide to the Best Advertising Magazines & Sites - to help you stay up to date and informed on advertising, marketing, sales, media opinion and news in the Australian market

 Over 100 Q&A Profiles - opinions and market views from a range of media owners and the most experienced and well-known professionals in Australia's digital media

Advertising Terms & Definitions - a comprehensive guide to terms and definitions used to trade advertising across a growing range of media channels

The History of Advertising - US produced infographic which highlights the major events which have helped shape the advertising industry

• - See MediaScope's Advertising Sales Centre

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Other Pages of Interest