Advertising Buying Centre

Welcome to our growing resource for agencies, marketers and small to medium business where you'll find information, guides and practical tips on advertising and media planning and buying.....

- Planning & Buying Agencies - guide for marketers or small to medium business looking to outsource all or part of your advertising planning and buying to a specialist media agency

- Media Planning & Buying Campaign Checklist - a comprehensive check list which direct marketers and small to medium business can use to guide you through all steps of the advertising and media planning and buying process.

- Advertising Buying Guides - comprehensive how-to guides with practical tips and information on buying advertising within a growing range of media and marketing channels

• - Ambient Media
• - Cinema Media
• - Ethnic & Multicultural Media
• - Mobile Billboard Media
• - Online International Media
• - PayTV Media
• - Automated Digital Media Trading & Exchanges
• - & more!

- Clever & Emerging Advertising Examples to Inspire - creative goodness to inspire media buyers and sellers to drive the creative process

- Generating & Measuring Response Through Magazine Advertising - we look at how a traditionally brand based medium can meet the needs of todays marketers by showing measureable results

- Marketing & Advertising Tips for Solo & SME's - an overview of foundation marketing and advertising tactics for solo and sme businesses combining paid, owned and earned media

• Case Study - see how KHD Landscape Engineering Solutions (KHD) - a Melbourne based commercial landscape designer - successfully combine elements from paid, owned and earned media into their marketing mix

- MediaScape - Guide to Australian TV Media & Advertising - overview of the commercial segment of this traditional but fast changing media landscape

- 9 Totally Weird Places to Advertise - inspiration to push 'beyond the mainstream' through these weird and wonderful advertising placements.

- Topical & Tactical Advertising - this form of advertising is an opportunity to create brand impact and response for the client and additional revenue for media.

- 2011 Census Statistics all Marketers & Agencies Should Know - a snapshot of useful statistics for agencies and marketers from the 2011 Census - with links to relevant MediaScope categories

- Media May - Niche, Alternative & Emerging Media - each weekday in May 2012, Marketing Magazine highlighted an advertising option from the MediaScope directory.  See this overview for fellow media junkies

- Advertising Buyer & Seller Survey Results - in mid 2011 MediaScope and Talking Media Sales joined forces to ask advertising buyers and sellers about their daily challenges.  We attracted some interesting results  

  - Media & Advertising Industry Confessions - US site 'Digiday' produced an excellent series of anonymous insights from people within various segments of the media industry.  Compelling and brutally honest...

- Guide to Digital Sales Agencies, Networks & Exchanges  - an overview of the Australian market for buyers and sellers to keep track of this fast evolving landscape (Updated July 2012)

- MediaScope's Media Planning & RFP Services - we'll help save your time and resources by quickly finding and qualifying beyond mainstream media candidates based on your specific brief.

- 7 Questions All Advertisers Should Ask - and Media Should be Prepared to Answer - key questions to ask media when deciding where to place your advertising spend - no matter how much you're spending

- Guide to the Best Advertising Magazines & Sites - to help you stay up to date and informed on advertising, marketing, sales, media opinion and news in the Australian market

- Over 100 Q&A Profiles - opinions and market views from a range of media owners, the most experienced and well-known professionals in Australia's digital media market - and introducing 'Women in Media'

- Advertising Terms & Definitions - a comprehensive guide to terms and definitions used to trade advertising across a growing range of media channels

- The History of Advertising - US produced infographic which highlights the major events which have helped shape the advertising industry

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Further Resources

• - Search MediaScope's Directory - easily find media options in multiple media/marketing channels, audience genres, venues and geo-locations

• - Advertising Sales Centre - resources, information, tips and profiles for media owners and advertising sales professionals

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Other Pages of Interest