MediaScapes are popular visual guides to a growing range of media channels including digital, tv, outdoor & cinema.
FOR MARKETERS & AD PLANNERS/BUYERS...
FOR MEDIA OWNERS & AD SELLERS...
- Sales Tips & Guides
- Advertising Sales
- Upload Directory Listings
- Tailored Services - MediaScope helps media owners build revenue by developing all segments of their advertising sales process
Advertising Buying Centre
Welcome to our growing resource for agencies, marketers and small to medium business where you'll find information, guides and practical tips on advertising and media planning and buying.....
- Planning & Buying Agencies - guide for marketers or small to medium business looking to outsource all or part of your advertising planning and buying to a specialist media agency
- Media Planning & Buying Campaign Checklist - a comprehensive check list which direct marketers and small to medium business can use to guide you through all steps of the advertising and media planning and buying process.
- - Ambient Media
- - Cinema Media
- - Ethnic & Multicultural Media
- - Mobile Billboard Media
- - Online International Media
- - PayTV Media
- - Automated Digital Media Trading & Exchanges
- - & more!
- Clever & Emerging Advertising Examples to Inspire - creative goodness to inspire media buyers and sellers to drive the creative process
- Generating & Measuring Response Through Magazine Advertising - we look at how a traditionally brand based medium can meet the needs of todays marketers by showing measureable results
- Marketing & Advertising Tips for Solo & SME's - an overview of foundation marketing and advertising tactics for solo and sme businesses combining paid, owned and earned media
- Case Study - see how KHD Landscape Engineering Solutions (KHD) - a Melbourne based commercial landscape designer - successfully combine elements from paid, owned and earned media into their marketing mix
- MediaScape - Guide to Australian TV Media & Advertising - overview of the commercial segment of this traditional but fast changing media landscape
- 9 Totally Weird Places to Advertise - inspiration to push 'beyond the mainstream' through these weird and wonderful advertising placements.
- Topical & Tactical Advertising - this form of advertising is an opportunity to create brand impact and response for the client and additional revenue for media.
- 2011 Census Statistics all Marketers & Agencies Should Know - a snapshot of useful statistics for agencies and marketers from the 2011 Census - with links to relevant MediaScope categories
- Media May - Niche, Alternative & Emerging Media - each weekday in May 2012, Marketing Magazine highlighted an advertising option from the MediaScope directory. See this overview for fellow media junkies
- Advertising Buyer & Seller Survey Results - in mid 2011 MediaScope and Talking Media Sales joined forces to ask advertising buyers and sellers about their daily challenges. We attracted some interesting results
- Media & Advertising Industry Confessions - US site 'Digiday' produced an excellent series of anonymous insights from people within various segments of the media industry. Compelling and brutally honest...
- Guide to Digital Sales Agencies, Networks & Exchanges - an overview of the Australian market for buyers and sellers to keep track of this fast evolving landscape (Updated July 2012)
- MediaScope's Media Planning & RFP Services - we'll help save your time and resources by quickly finding and qualifying beyond mainstream media candidates based on your specific brief.
- 7 Questions All Advertisers Should Ask - and Media Should be Prepared to Answer - key questions to ask media when deciding where to place your advertising spend - no matter how much you're spending
- Guide to the Best Advertising Magazines & Sites - to help you stay up to date and informed on advertising, marketing, sales, media opinion and news in the Australian market
- Over 100 Q&A Profiles - opinions and market views from a range of media owners, the most experienced and well-known professionals in Australia's digital media market - and introducing 'Women in Media'
- Advertising Terms & Definitions - a comprehensive guide to terms and definitions used to trade advertising across a growing range of media channels
- The History of Advertising - US produced infographic which highlights the major events which have helped shape the advertising industry
- - Search MediaScope's Directory - easily find media options in multiple media/marketing channels, audience genres, venues and geo-locations
- - Advertising Sales Centre - resources, information, tips and profiles for media owners and advertising sales professionals
Other Pages of Interest
Media and Advertising - Search, Combine and Refine
- Are You Looking for Advertising Sales Representation?
- Creative Ideas to Inspire
- Must Read Advertising & Media Books
- Media Planning & Buying Campaign Checklist
- Census Stats all Marketers & Agencies Should Know
- 'MediaScape' - Guide to Aust Digital Media Trading Landscape
- Must Follow Twitter Accounts
- Questions All Advertisers Should Ask
- Finding Advertising Sales Specialists
- Women in Media Profile: Mia Freedman
- CLICK HERE For More Articles & Guides
- IABAust - Digital Media Sales Training - Sydney May 22 & 29.
- Internet Business Implementation - Centre for Continuing Education, University of Sydney, May 30
- mUmbrella360 - Reserve the dates of June 5 & 6 & submit your best pitch now.
- ADMA - courses in major cities throughout the year
- More Events, Workshops & Courses HERE
- Advertising Centre - comprehensive guides, resources, profiles & tips for agencies, marketers, media owners & ad sales specialists including Ad Sales Centre & Ad Buying Centre
- Media View - a growing range of opinion articles on advertising, media & publishing
- Consultancy Service - MediaScope's tailored services - helping media owners generate advertising sales revenue
- Media In Focus - over 100 Q&A profiles with Aust's most successful media owners, advertising professionals & 'women in media'
- Products & Services - broad range of products & services aimed at the media, ad, publishing & media market
- Best Advertising Books - browse & buy our pick of the best books on advertising, sales & marketing
- MediaScope in the News - articles & interviews
- CLICK HERE For More Resources
- SUBSCRIBE to MediaScope's weekly newsletter